Essay On Jamaica Pegasus Hotel

1064 Words3 Pages

THE COUNCIL OF COMMUNITY COLLEGES OF JAMAICA ASSOCIATE OF SCIENCE DEGREE COURSEWORK SEMESTER II – JANUARY 2014 PROGRAMME: BUSINESS STUDIES HOSPITALITY AND TOURISM MANAGEMENT COURSE NAME: PRINCIPLES OF MARKETING CODE: MRKT1201 YEAR GROUP: 1B COURSEWORK TYPE: COURSEWORK 3 – INDIVIDUAL NAME: TONI-ANN SMITH DUE DATE: APRIL 15, 2014 INTRODUCTION This is a detailed assignment about a service organization and the services(s) offered. The organization that is assessed throughout this assignment is the Jamaica Pegasus Hotel. In brief, this service company provides a service that is greatly appreciated by local citizens and in particular those who travel to and from our country. Discussed throughout this assignment are the different services offered by the organization, the target market of the organization, how the organization should plan its marketing efforts to incorporate the characteristics of service and also make reference to actions taken by the organization to practise differentiated marketing. The Jamaica Pegasus Hotel is one of many prestigious hotels here in Jamaica. As for any ordinary hotel, the Pegasus Hotel provides a well needed service by local citizens and especially by those people who travel to and from our country. The services offered by this hotel include: restaurant, two Bars, 24-hour Room Service, 24-hour Bell Service, 24-hour Business Centre, olympic Sized Swimming Pool, two outdoor Tennis Courts, Guest Only Fitness Centre, Quarter (¼) mile Jogging Trail, Gift Shop, On-call Doctor / Nurse, Laundry & Dry Cleaning Facilities, Internet Access in Public Areas and Restaurants and the list goes on. ... ... middle of paper ... ... be on the facilities and services offered by the hotel to accommodate such persons such as the meeting rooms, conference rooms, ball rooms etc. while on the other hand, when aiming at the persons for a pleasurable visit then the marketer would more likely emphasize on the fun and exciting facilities that would interest them such as sports bar, tennis courts, treatment facility etc. REFERENCES http://www.hotels.com/ho114546/the-jamaica-pegasus-hotel-kingston-jamaica/ http://www.jamaicapegasus.com/index.php?option=com_content&view=article&id=59&Itemid=63 https://www.ebookers.com/hotels/Jamaica/Kingston/Jamaica_Pegasus_Hotel.h32867/ http://www.virtualtourist.com/hotels/Caribbean_and_Central_America/Jamaica/Kingston-1695079/Hotels_and_Accommodations-Kingston-Jamaica_Pegasus_Hotel-BR-1.html http://www.ehow.com/info_8096820_differentiation-strategies-marketing.html

Show More
Related

  • G6 Hotel Case Study

    1387 Words  | 3 Pages

    My group previously visited the Sheraton Hotel for our first interview with the front desk manager and it went very well. We decided to keep with the same hotel for our next interview, but due to a last-minute cancellation from the housekeeping manager we were not able to complete the interview. Due to this situation, I will be talking about a whole different hotel - G6 Hospitality. The name G6 Hospitality refers to the hotel brands – Motel 6 and Studio 6. I chose to G6 Hospitality because it is a well-known company that I wanted to know about more in-depth. From all my research, I have gained a lot of insight on what G6 Hospitality is all about.

    Read More

  • Marriott Case Study

    1152 Words  | 3 Pages

    47% of Marriott’s rooms are in North American Limited Service, 30% are classified as North American Full Service, and the remaining 23% of its rooms are in the international segment (Marriott, 2015). Recognizing that travelers have a range of budgetary and amenities needs, Marriott operates its properties under a variety of different brand names, 19 in total, each of which has its own “price and service points” (Marriott, 2015). Most of Marriott’s brands are at the high end of the market, which includes such widely recognized luxury brands as the Ritz-Carlton, JW Marriott, Renaissance Hotels, Bulgari Hotels, Marriott Executive Apartments, Marriott Vacation Club, Edition Hotels, Autograph Collection Hotels, Gaylord Hotels, and Marriott Hotels (Marriott, 2015). These properties often command nightly rental rates that can run several hundred dollars a night and offer a wide range of amenities well suited for both business and pleasure travelers. These properties are classified as “Full-Service.” Marriott also offers a range of “Limited-Service” brands that do not contain as many amenities and tend to be much cheaper than the Full-Service line. Examples of these properties include Courtyard, Residence Inn, SpringHill Suites, and Fairfield Inn & Suites (Marriott, 2015). Even though these properties are considered Limited-Service, they do offer considerably nicer accommodations and more amenities than other types of budget motels and hotels. In contrast to many of the other hotel brands, Marriott International does not operate any midscale, economy, or budget

    Read More

  • Hampton Inn Case Study

    399 Words  | 1 Pages

    1. The philosophy behind the 100% Satisfaction Guarantee is to have the guests act as quality-assurance inspectors by identifying quality deficiencies and reporting them to hotel employees. I do think that this is a good way to improve service quality; however, I am not sure that it is the best way. While it may seem to consumers that employees will try harder to satisfy them, if employees are empowered to refund a customer’s money, they do not have to answer to management, they can just do it.

    Read More

  • P1 Unit 4 Business Information Analysis

    1128 Words  | 3 Pages

    Primary: This is information that is gotten from the organization itself there are many ways that this could be achieved for example using surveys, interviews and so on.

    Read More

  • Hurricane Island Outward Bound School

    1749 Words  | 4 Pages

    other companies providing similar services for specific groups, having good connections at governmental agencies level;

    Read More

  • USO: A Nonprofit Organization

    305 Words  | 1 Pages

    Most of the information I was able to find was through the organizations website, which is listed on page 1 and on the reference page. Throughout the website, I found so much useful information. They anticipated my questions in the fact that they had answers before my question had even formed. For instance, the organization has all of their financial statements listed. These documents can be downloaded via a PDF format. Some

    Read More

  • Resources and Capabilities Report: McDonald´s

    1805 Words  | 4 Pages

    First you need to identify the organization’s internal and external resources, organization’s strengths and weaknesses as compared to its competitors and the opportunities it has for better utilization of resources.

    Read More

  • Portman Hotel Case Study Essay

    1331 Words  | 3 Pages

    The Portman hotel is one of the luxury hotels in the hotel industry. The size of the hotel is relatively small; it has only 348 rooms and 21 floors. The objective of this hotel is to bring Asian hospitality to the US. This hotel is different from other hotel because it offers the services of personal valet and also it had “ no rules for the guests”.

    Read More

  • Mandarin Oriental Case Study

    1242 Words  | 3 Pages

    Who is the hotel’s target market and what services do they use to attract and satisfy this market?

    Read More

  • Organizational Chart Analysis

    1677 Words  | 4 Pages

    Organizations can be configured in many different ways. Their overall classifications can be summarized by characteristics of complexity within the system, the level of formalization, and the centralization of decision-making power. The structure of each organization is influenced by many factors. Such factors include; the goods and services provided, the overall individuality of the staff providing the service and producing the products. The overall beliefs and values of the individuals performing the services that are being delivered, the technology that is utilized to help deliver the services and aid in product production, as well as the needs, desires, and generalized characteristics of the consumer population that requires or demand the product or service. (Yoder-Wise, 2007, p. 145) The organization will have different operating priorities based on its ownership. The main goal behind most business is to make money. The private owned institution strives to make its shareholders money, while a non-profit institution reinvests all of its revenue back into the orga...

    Read More

  • Descriptive Essay About Jamaica

    1180 Words  | 3 Pages

    The beautiful, radiant and vibrant island that goes by the name of Jamaica is located on the Windward region of the Caribbean. It is one of the best place to be on earth. Our motto “Out of Many One People”, symbolizes the vast cultures and races that make up this beautiful island. Jamaica the land I love, lives on in each individual and leaves a positive impact even with just one visit or no visit at all. In this essay I will elaborate on the various cultures that build up the island, the different attractions the country has to offer and an overview of the unique lifestyle of Jamaicans.

    Read More

  • Essay About Jamaican Culture

    794 Words  | 2 Pages

    Cultures are a system of knowledge shared by a relatively large group of people. It includes a system of shared beliefs, values, symbols, and behaviors. No two cultures are the same. We are living in a mixed culture setting where a wide variety of nationalities exist together. I interview my friend from class, Cynthia Wilder, who is Jamaican and compared myself to her since I am an Indian. Although Indian and Jamaican cultures are not the same, they share many things in common.

    Read More

  • Essay On Tourism

    2970 Words  | 6 Pages

    Tourism is an important and intricate element to society. It affects economical, social, cultural and environmental elements. Tourism can be argued to have a negative impact on the environment and decrease our already depleting resources, but tourism can also be argued to be a major contributor to strengthening economies, spread cultural traditions and improve people’s lives. Tourism

    Read More

  • Marketing In The Tourism Industry

    1504 Words  | 4 Pages

    In other word, it means that they are marketing services rather than goods. For example, a hotel will want to give a relaxing and fun atmosphere for the customers and inspires those same feelings in the consumer. Because the hospitality industry is mostly made up of tourism and other experiential services, a consistent brand identity is also very important. Marketers want to ensure that brand recognition exists so that customers will repeat to use their services. Repeat customers can create a greater revenue, which mean marketing strategy is necessary to consider about maintaining the relationships with the old customers while seeking out new customers as well (Hussung, 2016). Therefore, with the special characteristics of tourism products, the role of marketing in tourism industry compared with other industries is more important and implementation of marketing tools for a country is considerable. To illustrate, marketing can offer some information about the specific place to encourage the tourists to visit their destination (Laimer & Juergen, 2009). Thus, tourism revenue and international income can be increase by good planning and administration of marketing

    Read More

  • Reflection Of A Look At The Hotel Industry

    1042 Words  | 3 Pages

    The Hotel industry has become very important in the past years due to immense traveling and growth of international business. The Hotel industry not only plays an important role in the life of people but as well as the economy of the country. I spent an hour of my day relaxing in the lobby at the Fontainebleau resort in Miami, while on vacation with my family visiting from out of state. It was my first time staying at the resort so I was eager to check it out, after seeing such great reviews on Yelp and hearing great things from friends who have been there in the past. The employees working at the resort were very welcoming, professional and willing to go above and beyond to help their guests. The check-in process was very quick due to having

    Read More

More about Essay On Jamaica Pegasus Hotel

Open Document