Essay On Iphone 5

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Nowadays, the needs of technology is increasing and it has restructured the world. Because of that, companies are providing the customers with high technology and innovative products. Apple Inc is one of the main companies, which is working on making high technology products like laptops and smartphones. It is a multinational American company, established in 1977 (Apple, 2014). It has been a winner in all technological aspects and successfully satisfied the needs of customers by innovating the most advanced products, iPhone 5 and 5S with a significant amount of technology. The elements of marketing are important in making any product to success. The company has used a set of marketing mix in introducing these products, including their promotions, prices, placements, and processes. In this regard, this report will evaluate the marketing mix of iPhone 5 and 5S in detail.
MARKETING MIX OF APPLE IPHONE 5 AND 5S
THE PRODUCT:
Iphone 5 is one of the biggest launch of Apple Inc, instigated in September 2012 with more than 2 million pre-orders . Other than its appealing and smart outlook, iPhone 5 offers leading features, which include powerful processors, 4 inch retina screen, and running iOS 6. The product has replaced the Google maps by introducing the new mapping application. Apple built-in own operating system in the iPhone. Moreover, it supports many of applications and features to get the work done easily with LTE wireless service, A6 chip, Siri, advance camera. It weights around 112 gm and provides damage protection and hardware repair reporting (Apple, 2013).
In comparison to iPhone 5, iPhone 5s has upgraded its operating system to iOS 7 including the 64-bit A7 chip and touch ID facility while preserving thin, smart design. The...

... middle of paper ...

...ne of the main features to attract the customer is its light weight and slimness, which should be maintained to earn the favour of customers.
SUMMARY EVALUATION:
Apple has been recognized for its reliable and high-tech products across the world. Apple iPhone 5 and 5s offer extremely efficient processors with more LTE bands that have improved its performance. However, the price strategy they follow is the premium price strategy, which should be adjusted to competitive price strategy keeping in mind the prices of competitors to target the upper and upper-middle class. Also, it should combine advertising, public relations, personal selling and sales promotion in its promotional strategy to maintain its image in the minds of customers. These adjustments in its pricing and promotional strategy will help to target appropriate market and increase its customer base value.

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