Essay On Gamification

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What is “Gamification”?

Millions of people worldwide come in touch with gamification every day, although often they don’t realize it. The term is one of the buzz words in the marketing professionals’ community, but it is still unknown to the wide audience.So nextly the term is going to be explained and analysed..
At the most fundamental level, gamification is the concept of using game mechanics to drive game-like engagement and actions in a non-game context (Deterding, Dan Dixon, andNacke, 2011). The logic behind gamification is simple. Most people like to play at least some sort of game. Hide and seek, chess or the latest computer games are all examples of games being played every day. But in everyday life, we are often presented with activities we dislike, whether it is boring chores or stressful work. By introducing game mechanics into activities to make them more game-like (read fun, rewarding and desirable), people would possible want to take part in these tasks proactively and continuously. This process is called gamification.For example, gamification of education can make students want to go to school and learn.
Gamification of work can make people excited about work and boost productivity. Gamification of commerce in hospitality industry can give customers-guests special offers and reward them for purchases.
How did it start?
The use of the word gamification dates back to 2004. It may have been Nick Pelling, aBritish-born game programmer, who first coined the word for his so called “gamification consultancy” company (Pelling, 2012). His idea was to help companies evolve their products into entertainment platforms. His vision was that every device would soon become a game. His company closed due to lack of customer inter...

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... as Clubs (Killers), Hearts (Socializers), Spades (Explorers) andDiamonds
(Achievers)

Achiever
These are players who prefer to gain ”points”, levels, equipment and other concrete measurements of succeeding in a game. They will go to great lengths to achieve rewards that confer them little or no gameplay benefit, simply for the prestige of having it. Every game that can be completely ”beaten” in some way appeals to the Achiever play style by giving them something to accomplish. Games that offer special rewards (i.e special movies and extra endings) for beating it with a 100% completion rating appeal to Achievers. Games that cannot be completely finished but keeps going, like most multiplayer games, still hold much appeal to the Achiever if they have collectibles, such as equipment and points.
Explorer
Explorers are players who prefer discovering areas, creating map

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