Essay On Fashion And Fashion

Fashion exists all around world ever since mankind started living on the Earth. The ways people live have changed as well as fashion changed drastically through out the human history and people are looking for fashionable and also comfortable garments that can be wear at any occasion. Simplicity and silhouette that allows the body to be comfortable while being active has also became one of the leading fashion trends in 1900s. Because of the relationship between sportswear and American lifestyle, its evolution drastically changed the fashion industry during 1900s.

Early1900s was a decade filled with full of hopes and change in America. Not only men but also women had more opportunities to pursue their career because there were more employments available outside the home. America had established a culture of informal dressing that was setting a part from Europe, and this is due to rapid growth of industrialization along with growth of economy after the war. This allowed both men and women in America to set the bar for leisure and relaxation. Leisure sports such as tennis, basketball, cycling, and swimming were booming in popularity (Warner, 2006). This new change in culture demanded durable, utilitarian, and comfortable clothing. The idea of sportswear grew large and became new “American look” which was mainly taking place in New York City where the majority of fashions headquarters were located. Holding within the concepts of modernity and city life, sportswear became essential part of the style of New York City. Although people in the rural area weren’t friendly with this new cultural change in America, advertising and promoting consumerism allowed New York City to become fashion capital of America. The arrival of the post war ...

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...l at the time. As we see in the two pictures above, her design involves simplicity and comfortableness and utilitarian yet also innovative styling. Her playsuits, high-waisted shorts, skirts, and trousers are so simple yet elegant that models in the pictures looks comfortable and glamorous at the same time. McCardell barely used decoration elements to make the garment standout but she played with the silhouettes with excellent choice of fabrics to enhance her collections. She used tweed, leather, twill, wool, chiffon, jersey and cotton extensively. Although the garments in the pictures don’t show prints, she used many geometric prints, stripes as her signature prints. She liked playing with prints and silhouette to change the overall mood. McCardell mentioned in her book, "clothes have moods. Fabrics have personalities. Prints suggest types. Colors shout or speak