Essay On CRM

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Leverage the full power of your CRM with these best practices
CRM can be viewed as a system that manages the interaction of the company with its customers. Business processes like sales, marketing and customer service is organized and automated with the use of technology. Companies are investing in CRM tools heavily as they consider the customer information as well as financial information. The information is very valuable for the company as they help to strengthen the hold in the market by forging a better relationship with the customer. The CRM however, does not help maintain the customer relation unless some best practices are followed. How a company utilizes its CRM will decide the ROI on the CRM. The companies who adopt CRM start expecting the results at an early stage. The result that the CRM gives takes time and involvement of the top management of the firm.
• CRM lets the firm automate and synchronize its sales, marketing and customer service.
• There is a vision behind every CRM as different company uses it differently.
Best practices in CRM that help in tapping its full p...

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