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Media as a factor influencing public perception
Impact Of Social Media In Society
Impact Of Social Media In Society
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Societal influence can make or break a career. Credibility unifies a society, but it requires trust, reliability, and integrity. Credibility influences society to believe in the artifice spewing from the mouths of leaders and authors and celebrities expressed in a way that connects with the society. Social media- the likes, the followers, the endorsements- persuades people to buy things not needed, to look like someone other than themselves, to aspire to be something that they are not. Artifice persuades people with the corporations, the pictures, the celebrities, and the medium used to obtain them. Artifice can be negative. It can be a red herring, generate malinformed people, and ruin credibility, but it does make people appear more persuasive and sugarcoat statements considered more positive. For these reasons, artifice is the most essential skill, explored in Empire of Illusion by Chris Hedges. Social media is reliable, it is acquirable, …show more content…
In New York City, the citizens have a reputation for being considered rude. This rude and unfiltered language can negate etiquette among individuals. To make people feel better, television first makes them feel bad. Whether the target audience is too fat, ugly or skinny, a commercial advertises a product to make them feel better about themselves or their life. The side effects do not matter as long as the consumer is happy. McDonald's is the number one fast food chain in America. The “Golden Arches” give to charitable organizations, sponsor the Olympics. In the end, they are still producers of unhealthy fast food, and they will do anything to appear to be a good chain. This plan is only a ploy for increasing revenue. How can we solve these problems of lies, deceit, and deception? Ultimately this is the problem of artifice. We need a solution and we are the key to finding this
The United States of America has long been considered a “big nation”, whether is has the biggest cities, houses, and on a negative note, biggest people. In 2003, Morgan Spurlock, a healthy-bodied film director, set on a quest to show America the detrimental effects of the fast food industry and raise awareness on the controversial issue. He produced the documentary “Supersize Me”, where McDonald’s meals were consumed for every meal of the day for thirty days. His film was released to movie theatres so that people could understand the devastating effects of McDonald’s on his body in a very short time span. At the end of his experiment, Morgan gained twenty-five pounds, developed a thirteen percent body mass increase, cholesterol skyrocketed immensely, and fat accumulation in his liver rose to. He became depressed and he only felt happy and in no pain when he was eating the fast food. By using ethos, logos, and pathos, “Supersize Me” became one of the most watched documentaries in the United States. Without these appeals, this documentary would not have developed the effect that it did.
In our age of endless involvement in social media, we often see that people know online aren’t what they seem. Some social media users don’t know that same people we follow or are friends with on Facebook are controlling the way they are being perceived by other users. It’s a new social phenomenon born online and isn’t taken noticed by the everyday users, but there had been movies and stories about it. The topic of identity on social media is being bought up more often in the worldwide conversion about what social media means to us. In the essay “Impression Management on Facebook and Twitter” by Annalise Sigona seeks to inform readers and social media users about the unknowns about the impression and the way user present themselves in social media. When reading this essay, I was introduced to new term, and something I had vague understanding for.
In the book Fast Food Nation: The Darks Side of the All-American Meal, Eric Schlosser claims that fast food impacts more than our eating habits, it impacts “…our economy, our culture, and our values”(3) . At the heart of Schlosser’s argument is that the entrepreneurial spirit —defined by hard work, innovation, and taking extraordinary risks— has nothing to do with the rise of the fast food empire and all its subsidiaries. In reality, the success of a fast food restaurant is contingent upon obtaining taxpayer money, avoiding government restraints, and indoctrinating its target audience from as young as possible. The resulting affordable, good-tasting, nostalgic, and addictive foods make it difficult to be reasonable about food choices, specifically in a fast food industry chiefly built by greedy executives.
Sante implies ideas from the recent past, such as those of Hollywood individuals who “are richer, thinner, [and] more charismatic,” flourished on the imagination and eagerness of people just by the idea of a secret that may have a solution (438). Extending on the concept of TV culture manipulating people using mystery, Sante implies how social media has misrepresented reality through fabricated secrets by influencing people “in moments of desperation” to purchase a product or service that will somehow give them an advantage socially (438). Although the belief of companies seeking more reputation or money by persuading consumers to purchase their goods and services has been around for decades, Sante suggests how the perception of secrecy or a mysterious factor of that product will give that consumer dominance or an improvement is now recently being investigated, but also understood that TV culture will always strive on the concept of
Zinczenko shares his personal story about how fast-food restaurants such as Taco Bell and McDonald’s led to a weight problem during his high-school years. He claims that the ease of accessibility and lack of healthy alternatives make it all too easy to fall into the cycle of unhealthy eating. Zinczenko also contends that the lack of nutrition labels on fast-food products leaves the consumer in the dark about what he or she is actually consuming. At the time Zinczenko wrote his article, fast-food restaurants were not willingly disclosing nutritional values of their products. Today this has changed. Fast-food companies, including McDonald’s, have put the full nutritional information of their products directly on the packaging and wrappers. All other fast-food establishments either post it on the menu board (Panera), offer easy access to pamphlets containing all nutritional information of their menu in store, or have it easily accessible online (Taco Bell, KFC). I am sure that this is a helpful step forward toward educating the public as to what they are consuming, but has this new knowledge to consumers had a dramatic change toward ending obesity? No. People have always known that eating a Big Mac and fries with the giant soft drinks that McDonald’s and other chains offer is not healthy; putting the nutritional labels on these items has done little to nothing to stop people from eating these high-calorie meals. This again leads back to the point that people as consumers need to be more accountable to themselves and stop blaming others for what they willingly choose to put in their
In a society that is facing numerous problems, such as economic devastation, one major problem is often disregarded, growing obesity. As the American society keeps growing, so does growth of the fast food industry and the epidemic of obesity. In order to further investigate the main cause of obesity, Morgan Spurlock, the film director and main character, decides to criticize the fast food industry for its connection with obesity in America. In his documentary Spurlock performs a radical experiment that drives him to eat only from McDonald's and order a super-sized meal whenever he is asked. By including visual and textual techniques, rhetorical appeals, and argumentative evidences, Morgan Spurlock was able to help viewers know the risks of fast food and how it has caused America to be the world's “fattest country”.
“If you live in a free market and a free society, shouldn’t you have the right to know what you’re buying? It’s shocking that we don’t and it’s shocking how much is kept from us” (Kenner). For years, the American public has been in the dark about the conditions under which the meat on their plate was produced. The movie, Food Inc. uncovers the harsh truths about the food industry. This shows that muckraking is still an effective means of creating change as shown by Robert Kenner’s movie, Food Inc. and the reforms to the food industry that followed its release.
The fast food industry is one of the largest sectors of the United States economy. Companies such as Burger King, Wendy's, Taco Bell, McDonalds and KFC have all become household names. Each of these companies operates under a similar mission statement: to serve a quick, filling meal for a very low cost. The primary marketing medium for these companies is television where via commercials, they can portray both their products and a lifestyle. Their intense advertising focus on minorities and children, however, has begun to exacerbate the epidemic of obesity that is sweeping our nation. Fast food's televised advertising is a significant contributor to obesity in today's minority youth. By promoting unhealthy tendencies and high-calorie foods as well as an attitude that promotes tolerance of diseases such as obesity, these companies are influencing people to such a degree that it is negatively affecting their health. This dangerous marketing method is not only sweeping America, but other countries as well. The emphasis on fast food companies' immoral marketing raises the question: Are people eating for hunger or because of an advertised, influenced habit? However, we must also address whether or not fast food companies are mainly responsible, or if the blame also covers their consumers.
The government believes that cigarette smoking is responsible for the increased lung cancer prevalence in the United States. As a reaction to this belief, the government devised scrupulous ways to significantly reduce cigarette purchases. The first move the government made was to increase cigarette tax by 1775%. Consequently, the cost of a cigarette pack increased by $1.50. Additionally, the government forced the tobacco industry to produce anti-cigarette smoking advertisements. As a result, the tobacco industry reported a significant drop in profits. In a similar manner, the government believes that the fast food industry is the root cause of the American health problems. As a result, the government is currently fueling a shakedown on the fast food industry. The government believes that it is mandated to protect Americans from all dangers, including themselves. This paper shows Joe Sabia effectively uses ethos, pathos and logos to effectively convince his readers that the government should stay away from the fast food industry.
Fast food restaurants such as Burger King and McDonald’s, create advertisements where it urges people to consume their product. For example Mcdonald’s created a product where you can get two items such as a mcdouble and a medium fries for three dollars. According to “The battle against fast food begins at home”, by Daniel Weintraub, it shows how companies are intriguing their customers. “ The center blames the problem on the increasing consumption of fast food and soft drinks, larger portion sizes in restaurants and the amount of available on school campuses”(1).For the most part, the Center for Public Health believes that fast food companies are the problem for health
It garners the same mass communication styles and techniques as Bernays forethought. Social media is a massive group of people broadcasting their public opinion. As Bernays perceived, anytime there is a public opinion, there is a way to sway beliefs. Many large corporations use the techniques Bernays instills in his book: targeting primal instincts, psychological tendencies, herd mentality, the need to fit in, etc. On social media, people will gravitate to influential individuals, whether it be an internet influencer, blogger or celebrity; this concept mimics the same governmental/political example portrayed in Bernays book. For instance, take Kim Kardashian. Kim Kardashian is not well liked by most, but she is undoubtedly an influencer among the younger generation. She currently has a fashion line, top-selling gaming app, television show and has set the trend for what is hot. She has used her ability to be “relatable” and acts as a person that everyone should strive to be. Her persona portrayed on Keeping Up With The Kardashians, as well as what is written about her on tabloids adds fuel to the Kardashian fire. Kim Kardashian was able to turn her initial “claim to fame”, her leaked sex tape, from a public relations nightmare to something she and her whole family benefitted from. Whether you admire her or not, she undoubtedly uses the same approaches Bernays instills in his book. One outstanding statement Bernays makes on this type of public influencing
A personality is a combination of various attributes that belong to a single person. Each one has its own unique qualities and traits that create an individual that is different from any other human being. How this individuality is formed depends on the environment that a person has lived through and their experiences. Alison Bechdel grew up in a home with a father who alienated himself from his family so that he could conceal a dark secret from his life. Nevertheless, Bechdel was able to take from her past so that she could become a strong and independent women who kept true to who she was. Likewise, straying from the expected path of her family, Dorothy Allison was determined to become the person who she wanted to be. Expressing who she is and not changing to match others expectations has become high priority in Allison’s adult life. It was through a journey of hardship in their childhoods, both Allison and Bechdel were able to discover their individual identities in their adult life.
“Don’t Blame the Eater” is an article by David Zinczenko that explains to Americans, specifically overweight young Americans, about the risks eating at fast food restaurants and its cause of affecting one’s health. In his article, he tries to address the issue about America’s food industries by using literal devices such as tone, logos, ethos, diction, and organization in order to spread his message. He begins his article by addressing the topic and as he continues writing, he supports his topic by writing about personal experience and moves onto the reasons why his topic in a serious issue. Although he shows an overall clear progress, he does tend to have a few problems with his writing that could be improved.
From anywhere from marketing to politics there are winners and losses. To insure that one's a winner not a loser they need artifice. Artifice is the most important aspect on being successful. Some people think that there are other rolls at play like being “competent, sincere, or honest” on the political stage, or having the best product in sales. But these will only get you so far, clever marketing is much more important.
As a little girl I loved watching television shows on Saturday mornings. I’d get upset when a show would proceed to commercial. That is until I watched the shiny new toy being played with by the girl my age and of course the cool new one that came into the happy meal, then I’d forget. After seeing the appealing commercial I’d run to my mom and try to slickly mention it. “You know McDonalds has a new Monster’s Inc. toy in their happy meal. Isn’t that great? “Now I realize that back then I was targeted by big companies to beg my parents for things that I didn’t need or that wasn’t good for me in order to make money. Advertising today is affecting the health of today’s children because they eat the unhealthy foods advertised to them on: television, the internet, and even at school. Therefore, an impassioned discussion of possible solutions has been brewing.