Essay On Animal Farm Propaganda

I believe that the most effective propaganda technique used in animal farm is glittering generalities. The reason for this is that they use certain words and phrases to get the animals to do what they want them to do. This is shown in the story when the animals discovered that the pigs were taking the milk and mixing it in with their mash. Squealer tells the animals in response, “It is for your sake that we drink that milk and eat those apples. Do you know what would happen if we pigs failed in our duty? Jones would come back” (52). This is an example of glittering generalities because Squealer uses phrases like your sake, and failed our duty. These words stir the emotions of the animals, and the pigs don’t have to go into specifics or use

The techniques that I used were plain folks and slippery slope. I chose these techniques because plain folks helped to show that Farmer Jones is just a farmer like the rest of the farmers in England and that would mean they would be more likely to help him. The reason I used slippery slope was to make the farmers believe that if they didn’t help Farmer Jones reclaim his farm, they too could lose their farm to their animals. The images that I used in this picture were a farmer that looked kind but also very scared. I drew the animals to make them look angry and excited by the fact that they were able to chase their owner off the farm. I wanted the fear of the farmer to dominate the upper portion of the poster and the weapons to dominate the poster. I left the bottom portion white to allow for the weapons to pop and not have anything take away from them. I choose to color the sky gray to accentuate the fact that this is a gloomy and dreadful time for farmers in England. I believe this poster may appeal to someone emotionally be seeing the fear in the farmers face and not wanting that to be them. If they picture themselves in the predicament the farm is in, they may feel compelled to help Farmer