Accounting Ratios
As benchmarking is comparatively a new phenomenon in small business enterprises, the alternative is to evaluate their financial performance using accounting ratios. Accounting ratios use facts and data from annual accounts and reveals the direction the organization is moving by comparing year on year performance. By the sheer nature of this data being internal, one can only get a glimpse of internal performance and hence this does not provide any comparison with the outside world .
When computing financial relationships, a good indication of the company's financial strengths and weaknesses becomes clear. Thus they however facilitate year-on-year comparison to develop insights into trends. Examining these accountingratios ratios over time provides some insight as to how effectively the business is being operated.
Many industries compile average (or standard) industry ratios each year. Standard or average industry ratios offer the small business owner a means of comparing his or her company with others within the same industry. In this manner they provide yet another measurement of an individual company’s strengths or weaknesses.
The different kinds of ratios used for analyzing business performance are –
a) Liquidity & Solvency
b) Borrowing capacity
c) Profitability
d) Efficiency
Liquidity & Solvency
i. Current ratio reveals the short-term liquidity of a business enterprise. It matches the current assets (cash, stock, debtors, work in progress) to the current liabilities (bills falling due for payment). Ideally, the current assets : current liability ratio should be 2:1. If this ratio happens to be less, it could mean that inventory levels are high or credit given to customers is at a high level....
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... that the stock is being turned around every five days.. This ratio should be compared or benchmarked with an industry average for it to have some meaning. A baker would expect to turn around its stock of bread daily whereas a showroom of furniture may expect to turn around its stock in every three months. .
3. Costs as a % of turnover
Various Costs as a percentage of Sales Turnover too can be looked at to evaluate efficiency of an organization. For eg.
• Marketing Costs as a % of turnover
• Production Costs as a % of turnover
• Distribution Costs as a % of turnover
• Human Resources Cost as a % of turnover
These measures can be compared internally over time periods to know whether these are going up or down. Lower they move indicate increasing efficiency. Similarly these can be compared intra industry to know where the organization stands vis-à-vis the industry.,
Ratio analysis are useful tools when judging the performance of a company by weighing and evaluating the operating performance (Block-Hirt). There are 13 significant ratios that can separate by four main categories, profitability, asset utilization, liquidity and debt utilization ratios. The ratio analysis covered here consists of eight various ratios with at least one from each of these main categories. These ratios were used to compare and contrast the performance of Verizon versus AT& T over the years 2005 and 2006.
The first method we will review is the accounting method. Through this accounting approach we will analyze specific ratios and their possible impact on the company's performance. The specific ratios we will review include the return on total assets, return on equity, gross profit margin, earnings per share, price earnings ratio, debt to assets, debt to equity, accounts receivable turnover, total asset turnover, fixed asset turnover, and average collection period. I will explain each ratio in greater detail, and why I have included it in this analysis, when I give the results of each specific ratio calculation.
The financial ratios of an organization are compared to other companies that it competes with or with the average of similar industries in the same sector.
Benchmarking should not be considered simply a tool of management, but rather an integral part of the business strategy of a firm. When implementing benchmarking, management must consider the overall issues of performance and process re-engineering.
Quick Ratio – Constant grow for the last three years. From 3.56 in 2001 to 3.76 in 2002 to 4.17 in 2003. The reason of grow is constant increase in Current Assets.
Non-financial information is significant in order for the organization to measure and evaluate their performances every year. The information obtained from non-financial analysis allowed the company to make decision with the aid of other information as well. For example, information such as financial and non-financial analysis play important role for the management team to make their decision whether to invest in the company or not. There are many ways to measure a non-financial performance of an organization. Customer’s satisfaction on the products offered, employee’s satisfaction, product safety, executive’s compensation, etc., are the different aspects that a company may look into it for the evaluation of their performances.
This is a trend table of industrial average financial ratio for the previous five years in comparison:
Financial benchmarking is the process of “running a financial analysis [report] and making a comparison of the results [to] assess a company’s overall competitiveness, efficiency and productivity” (Debitoor, 2018). These analyses are often altered between ratio and financial trend. Ratio analysis or also known as financial ratio analysis “is a quantitative analysis of information contained in a company’s financial statements [and it] is used to evaluate various aspects of a company operating and financial performance such as its efficiency, liquidity, profitability and solvency” (Momoh, 2017). Financial trend analysis “[are] often used to make projections and assessments of [an organization] financial health … Analysts [typically]examine the past performance of their company, along with current financial conditions, to determine how their company will perform in the future” (Lewis, 2011).
I have leant that ratio analysis offers better insight of a company’s financial position on the short-term and long-term basis. However, I would recommend that investor advice should be based on ratio analysis that considers ratios from several years. This will ensure that the investor is making an informed decision based on the company’s financial ratio performance trend.
Ratios traditionally measure the most important factors such as liquidity, solvency and profitability, as well as other measures of solvency. Different studies have found various ratios to be the most efficient indicators of solvency. Studies of ratio analysis began in the 1930’s, with several studies of the concluding that firms with the potential to file bankruptcy all exhibited different ratios than those companies that were financially sound.
The average collection period is also referred to as the ratio of days to sales outstanding. It is the average numbers of days it takes a company to collect its accounts receivable. In other words, this financial ratio is the average number of days required to convert receivable into cash. The lower number is the better. Monsanto did its best at collecting during 2014 and its worst in 2012 but compared to Dow it didn’t do as well.
Ratios analysis also makes possible comparison of the performance of different divisions of the firm. The ratios are helpful in deciding about their efficiency or otherwise in the past and likely performance in the future.
Financial ratios are instrumental in the process of understanding financial statements. Without a method to compare financial statements among different firms, these arbitrary numbers are insignificant in setting a benchmark nor able to reflect a company’s financial standing. Specialized financial ratios help analysts interpret the myriad of numbers in financial statements (Parrino, Kidwell, & Bates, 2012). There are five widely accepted types of financial ratios that a firm utilizes to gain a meaningful understanding of a financial statement: short-term liquidity ratios, efficiency ratios, leverage ratios, profitability ratios, and market-value indicators. There are many benefits of employing these ratios, but limitations exist as well. Although
Business firms may seem to be similar, relying on guide of organizational models. However, in practice, all business is unique, functioning as a distinct arrangement of organizational models, designs and practices. Adoptation of any plan is all to support ‘’inimitable’’ business strategy. Performance measurement is critical in assessing organization overall performance and results are used for strategic planning to develop range of strategies (Tapinos & Dyson, 2005) for achievement of sustainable business success. Without this information and understanding, organizational strategies will not be in configuration with or effective in the business environment. Performance measurement is a multifaceted management tool that centres on how a business generates value. Performance measurement systems are used to reinforce the behaviours required for business success as well as for achieving organizational direction.
Bogan and English (1994) identified a rapid advancing revolution in performance measurements, known as benchmarking. Today, this revolution is creating a new paradigm for how organizations manage and measure ...