Essay On 1920s Advertising

The year of 1920 was a time of tremendous prosperity for American culture.
The concept of advertising emerged in American society as the result of progressive industrialization during nineteenth century. Mass advertising eyed on human necessities as the way to create markets and hence promoted new products in the consumer society of America. Companies advertised in magazines and newspapers and attracted large audience. Hiring of famous movie stars and sports personalities by the advertisers persuaded Americans to buy all types of products i.e. food items, utensils, medicines, coffee, electronic gadgets, cosmetic and sports products. The lifestyles of Americans were expressively affected by the emergence of mass advertising campaigns and their products. The traditional way of cleaning home was shifted to electronic equipment’s. Advertising

changed the way that people prepared their meals with the new types of cookers.

Items such as cosmetics, hair dye, mouthwash, deodorants, tissues, and perfumes were added to the ever-growing list of consumer products. In the 1920's America was beginning to prosper and new technology and labor saving devices gave Americans more time for enjoyment and adventures. It was the era when Consumerism in the fashion industry roared the youth of America to adapt fashionable clothing. Young generation was influenced by the glamorous styles of famous personalities. It was the time when American’s inclination to sports; specifically love for baseball was on its peak. With the explosion of mass production and lowered prices, items were more accessible and common. So the same kind of products were now available all over states. With increasing consumption rate, America became the market of uniform nationwide products, available to everyone in states. With the innovation of industry and amalgamation

of advertisements, American’s way of life and culture all together changed.
Before 1920 there was little common culture among American’s. Due to vastness of United States geographic area combining with the limited resources of traveling in states, American people had little communications with each other, so they dress, behave, and spoke differently. However, 1920 brought one of the most important inventions that changed the lives of Americans is the automobile. The Automobiles helped both industries and American population. In industry, the automobile has helped create mass production of these vehicles. The automobile sparked the economy because it brought in revenue and jobs. With the invention of Automobile industry in 1920’s and its large mass production and low pricing the automobiles became widely available. Automobiles changed transportation, expanded cities, and improved American’s life. As soon as the vehicle reached up every American, they started to travel to other parts of states very easily. People were able to move from the central city to small cities. This created links among the people and transportation became the mode of communication among American’s. Consequently, Americans who use to live small towns started to adopt the behaviors, clothes and speech belonging to people of urban area. Moreover, Radio, the first mass broadcasting medium, was also introduced in the 1920's. With the invention of radio technology people started to listen up to same news, music, radio programs etc. As a result people use to repeat all the things what they had heard on radio like songs, speeches, etc. The radio programs spread modern ideas and advertisements to millions of listeners. Furthermore, when these American’s met up with each other, they share their experiences of daily life and what they heard on radio. Radio and automobile were the technologies that break up the provincialism and brought up the American closer to each other and thus were hall marks in creating a common American culture.
Consumerism with invention of new technologies in 1920’s provided fortification of a common culture among American’s and paved the way for modernized United States of America.