Effects Of Advertising On The Campus

Every time when we stroll around the campus, the advertisement will inadvertently surround you. For example, the huge posters announcing bookstore’s commodity in front of the east commons, fully loaded billboard showing kinds of events situated along the corridor out of the classroom, even obvious logo stuck right on the vending machines’ cover. No matter if you’ve once carefully paid attention to them, the invasion of the commercial advertisements into the campus is an indisputable fact. Although some scholars claim that it is a normal phenomenon in capitalism society because children’s status upward steadily in commercial market, more and more people gradually realize the seriously negative effect this trend has on youth and start to take various movements to restrict advertising in kids’ environment. There are three main issues of advertising and children: the reason of the advertisements’ invasion into the campus, the bad consequences of advertising for children, and the methods to subtract this kind of commercial action.

To commence, the advertisements’ invasion into the campus includes different aspects of reasons. For example, according to Gary Ruskin and Juliet Schor, who are the professor of Boston college and also the writers of “Every nook and cranny: the dangerous spread of commercialized culture” (2005), Channel one enters schools by offering free TVs to classrooms and the students are only required to watch two minutes’ ads before other programs. It is an effective way to tempt schools accept ads because they don’t need to spend money on TV which plays more necessary role in education and the only cost is students’ time, which seems a great deal overall in educational institutions’ view. Similarly, other commerci...

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...icies or laws to constrain company’s strategies about ads and keep them away from children (Formichelli, 2003). Once the strict law is built, it will effectively decrease the campus advertising because no company can ignore the serious punishment from the court and the loose of public reputation. Last but not least, as fatal roles in kids’ personal development, parents should instruct their offspring moderately and teach them the right value and proper behavior (Sifferlin, 2013). Young people spend most of their time with parents so that family’s education usually has great influence on them. If parents make enough effort to protect their children away from aggressive advertising, those negative effect may be efficiently reduced. Above all, the restraint of advertisement targeting children should be accomplished by the collaboration of school, government, and family.