EFFECTIVENESS OF SENSORY BRANDING ON BRAND LOYALTY

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3) Contrast Threshold
The minimum contrast difference when alerting the two receptors in respect of the size and the quality of the stimuli is called contrast threshold. Advertising studies, such as improvements in product quality and size of product development; should be appropriate to the amount of the difference. In this case, the difference between the initial stimulus with stimulus redesigned, can be perceived by consumers.
4) Sensory Coding
If we explain sensory coding within an example; a bitter sweet taste sensation won't take place in our tonge, it takes place in our brains, but the tasting experience in brain impulses is also caused by electrical impulses in taste receptors on the tongue. Thus, our receptors play an important part when we associate external factors with our natural life. Our conscious perceptions of numerous aspects is caused by special neural event that happened in the receptors. Receptors and the connection passages code the intensity and quality of the stimuli.

5) Sensory Harmony
Sensory harmony happens when the organism is exposed to a continuous or repeated stimulation and their sensitivity is reduced as a result. According to all the senses environmental changes provide better response to a stationary state and when nothing changed is to leave all reseptors react together or is used. Such as, when starting the refrigerator, you will notice the noise only when you open it, not after it. As a result of this the intensity of the percieved harmony, absolute threshold and contrast threshold changes.
C) Sensory Systems
Each of the senses, are an element that connects us to the outside world. The senses, from time to time can be a guide to the mind and time to time the mind can be more po...

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...s sweet, the sides taste sour, back tastes spicy and other sides better understand the salty taste(Lindstrom,2005:40). Sense of Taste is one of the sensual factors that conditions consumers brand perception. Taste perception is associated with the brand image in the minds of consumers. Brand identification without the consumers' experience is completely different. Taste perception varies according to countries and cultures. Therefore, international brands, especially in the different culinary cultures or in countries with a strong tradition of herbal medicine in order to facilitate local acceptance and they use local flavors as materials. Branding experience by adding some flavors can open a doors to a new world. Products, promotional items, packaging, marketing materials, events, etc.. brand of reflecting elements is used to create the perception of a taste.

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