E-Commerce In India Case Study

We will begin by seeing the potential market of e commerce in India. Our main purpose is to evaluate that whether E commerce has as wide a range as physical market or an area wider or shorter than that.

India, with 1,270,272,105 people is the second most populous country in the world, while China is on the top with over 1,360,044,605 (1.36 billion) people.
As we know people below the poverty line won’t be able to afford luxury items that are often the products sold by online shopping sites, we narrow down our search for potential buyers to the ‘above poverty line’ population.
According to the data of the planning commission 22 July, 2013, said that poverty in India had declined from 37.2 percent in 2004-05 to 21.9 (approximately 22%) by 2011-12.
Now the total population of India consists of 1,270,272,105 individuals and as
They started by selling books and further developed their market base , wide enough to sell other products as well.

Now it is a the biggest online shop that operates in India , selling a huge variety of products that range from baby care to furnishing needs. Flipkart has revolutionised the traditional online trading that existed before it emerged.

Flipkart, India 's largest e-retailer, acquired the country 's biggest fashion portal Myntra, as Amazon.com Inc 's rapid expansion in the country stokes consolidation in the e-commerce industry
Financial terms of the deal were not disclosed but according to anyone with knowledge of the development, but the transaction was worth about $300 million.
The acquisition will give Flipkart, not just a stronger foothold in the fast-growing online fashion market, but also a fighting chance against megastores like Amazon.in .

Snapdeal

Snapdeal is another e commerce giant that sells multiple products , well like Flipkart and it has a wide distribution system that helps it’s products acquire a wider