Drink And Drive Case Study

1.Explain why you choose your target area and why the target audience is relevant to this particular area. Use statistics and recent examples to your answer.

My group went for drink driving because it is such a big thing at the moment. Drink drive has been a big thing for many years and it’s steal is a big thing. The government had made a new law about it that saying every time you go to start your car you have to breath in to a machine and if your under the alcohol limit your car well start, and if your over the car will not start. The target audience is 18-25 years olds and males because thats when you get your fully car licence and you party a lot and you drink and most of theres people would drive home after having apart 4 drinks. 33% of all drink drivers involved in a fatal accents are aged in 17-24. 90% of drink drivers involved in fatal accidents are males and that is why we also many target males.

Why did you choose your specific merchandise and slogan and how do you think this will

be effective to your target audience?
The slogan that my group came up is “If you ever took a life would you be able to liver with yourself? Then Don’t drink and drive.” The merchandise that we went with is stubby holder, Car sticker and a t-shirt. I think the best merchandise that would work is the stubby holder, because you and your mates mite be haven a couple of drinks then you look at the stubby holder and you would remind yourself not to drink and drive. The car sticker could work because you mite see it on a car to a party and you mite think to yourself not to drink to much or not to drink and drive. I believe that the t-shirt would not work because no wants to were a shirt that says “If you ever took a life would you be able to liver with yourself? Then Don’t drink and drive” because it is not really a good thing to were out. If the slogan was on a AFL jumper then it mite work because you mite win a game and you would look at the jumper saying “If you ever took a life would you be able to liver with yourself? Then Don’t drink and drive.” then you mite not then.

I think the slogan “If you ever took a life would you be able to liver with yourself?

Then Don’t drink and drive.” is very powerful because it if you did drink and drive and then kill some one how would you live with yourself? I also like the slogan because it is simple and it gets the message out there. The slogan did take us some time to come up with because all the good slogans have been taking by the government and we could not swear or say thing rude on it. I think the slogan and the merchandise will effective 18-25s because most of the males would play AFL or score and on the jumpers it would say “If you ever took a life would you be able to liver with yourself? Then Don’t drink and drive.” and this would stop then form doing it. For the males and females the car sticker could stop them because there mite be driving to a party and there would see it and think I don’t want to kill someone. Over all I think my groups slogan is very good and it gets the message to

17-25s.

How well do you think your group worked together? You may wish to make comment on allocation of tasks, creativity, communication and organisation.
I had to make the the stubby holder and the t-shirt.
Darcy had to make the poster with facts about drink driving.
Aaron had to make the car sticker.
We all wrote down slogans and we all choose the best slogan for the work, some one wrote down a slogan which was not really a good thing to write down so a crossed it out and wrote on top of it. I would say that Darcy did the hard work by doing the poster and Aaron and I got the easy stuff to do. I think we were creative for come up the slogan and which merchandise and the slogan as well. I think that we did do a ok plan for who is doing what and we did a good brain storm for slogans. I think that my group will be well prepared for the work that we need to hand in and talk about. Over all I think that my group worked very well and we will get good marks for putting in the effect.