Dominant Women in Society

734 Words2 Pages
bulb-icon

Recommended: Women portrayal in movies

In the story Hunger as Ideology by Susan Bordo women are portrayed as passive and inferior to men. Bordo looks into advertisements to prove her point about how visible it is that women are how they are suppose to be dainty and quaint. In the movie “The Thomas Crown Affair” it is totally opposite; the woman in this story is independent, strong, and self-reliant. She is able to outsmart him and prove to him that she is able to survive without any help. The modern women has transformed and broken the stereotype and have made their way into society as an equal.
Nowadays, advertisements depict how women should act, dress, and eat. For example in Hunger as Ideology, it show two different advertisements for Haagen-Dazs Ice cream, one with a man who just finished a half-pint smiling, the other with a woman who just took a bite from her ice cream bar. Although very discreet, the message is visible to consumers. Another example, are the sugar-free Jell-o ads, where an attractive slender woman is leaning back on a chair eating jell-o from a glass. Above the picture is a quote which says, “I’m a girl who just can’t say no. I insist on dessert”. To the side of the ad, it states, “Every woman is entitles to her just desserts. Just as long as dessert is Sugar Free Jell-O Gelatin. It’s light and fruity and fun. And it’s only calories.” This ad emphasizes on how women want dessert, but its only okay to have it if its sugar free. “The dessert you don’t have to desert” because it’s sugar free. Same concept with the Wonder Light Bread, in this ad two women are side by side on a park bench one holding a carrot, the other happily smiling with a sandwich and the ad saying, “ You’ll think your cheating, but you know your not…It’s Wonder Light bread”. These ads accentuate how its okay to eat a lot, as long as you eat “light”. Women look upon these ads and are convinced that this is how they are suppose to be, but in the Thomas Crown Affair, the message is completely opposite.
Catherine Banning, is the insurance lawyer for the case against the stolen Monet painting in the “Thomas Crown Affair”. It is evident that she is a strong independent woman who needs not to rely on anyone especially a man.

Show More
Related

  • Two Way A Woman Can Get Hurt Jean Kilbourne Analysis

    561 Words  | 2 Pages

    Jean Kilbourne’s “Two Way a Woman Can Get Hurt: Advertising and Violence” is a section of a book titled: “Deadly Persuasion: Why Women and Girls Must Fight the Addictive Power of Advertising” that was originally published in 1999. It is about the images of women that advertisements illustrate. The central claim or thesis of the document is that: “advertising helps to create a climate in which certain attitudes and values flourish and it plays a role in shaping people’s ideas” (paraphrase). The author wants people by all genders and young children to acknowledge a right attitude towards what is shown in the advertisements so that the standards of behavior will not be influenced. As a result, it enables the negative contribution from the advertisements to be limited or eliminated.

    Read More

  • Dangers of Advertisments in Jean Kilbourne' Killing Us Softly

    529 Words  | 2 Pages

    In a brilliant update of the Killing Us Softly series, Jean Kilbourne explains the dangers of advertisements and how they objectify women. Advertisements intelligently portray women in a sexual and distorted way in order to attract the consumers’ attention. Media sets a standard on how young women view themselves and puts them at risk for developing an eating disorder. Kilbourne’s research has led her to educate those who have fallen victim to achieving the “ideal beauty” that has evolved in today’s society.

    Read More

  • Analysis Of Pin-Ups In Public Space

    1365 Words  | 3 Pages

    Advertisements are everywhere. Rosewarne reveals that “In both a workplace and a public space setting audiences are held captive to such images; and both sets of images work to masculinise space in a way that makes women feel excluded” (Rosewarne 314). Take beer advertisements as an example of this. Beer advertisements have been utilizing the female body to draw the interest of males for centuries. This materialization of women has been verified to not only have a discouraging effect on women, but an unfavorable effect on civilization. The purpose of these posters is to allure the male 's eyes to the model’s body and therefore to the beer planted in the background. These ads strive to make you subconsciously affiliate a charming woman with a bottle of beer. In theory, these posters should make a guy imagine that if he purchases a bottle of their beer, that one way or another there would be a model to go with it. This is unreasonable of course because a pretty woman does not emerge out of nowhere every time someone has a beer. In my opinion, advertisements like these portray women as sex symbols. The advertisers attempts to link their product with the female body, does not encourage women, but rather has an accidental effect of lower self esteem and confidence in women. Rosewarne summarizes the her stand on sexual harassment in public ads by

    Read More

  • Analysis of the Documentary: Killing Us Softly 4 and the Role of Women in Advertising

    533 Words  | 2 Pages

    The documentary Killing Us Softly 4 discusses and examines the role of women in advertisements and the effects of the ads throughout history. The film begins by inspecting a variety of old ads. The speaker, Jean Kilbourne, then discusses and dissects each ad describing the messages of the advertisements and the subliminal meanings they evoke. The commercials from the past and now differ in some respects but they still suggest the same messages. These messages include but are not limited to the following: women are sexual objects, physical appearance is everything, and women are naturally inferior then men. Kilbourne discusses that because individuals are surrounded by media and advertisements everywhere they go, that these messages become real attitudes and mindsets in men and women. Women believe they must achieve a level of beauty similar to models they see in magazines and television commercials. On the other hand, men expect real women to have the same characteristics and look as beautiful as the women pictured in ads. However, even though women may diet and exercise, the reality...

    Read More

  • Comparing A Raisin In The Sun And Ibsen's A Doll House

    1255 Words  | 3 Pages

    Women and men are not equal. Never have been, and it is hard to believe that they ever will be. Sexism permeates the lives of women from the day they are born. Women are either trying to fit into the “Act Like a Lady” box, they are actively resisting the same box, or sometimes both. The experience of fitting in the box and resisting the box can be observed in two plays: Lorraine Hansberry’s “A Raisin in the Sun” and Henrick Ibsen’s “A Doll House”. In Hansberry’s play, initially, Beneatha seems uncontrolled and independent, but by the end she is controlled and dependent; whereas, in Ibsen’s play Nora seems controlled and dependent at the beginning of the play, but by the end she is independent and free.

    Read More

  • Hunger As Ideology Susan Bordo Analysis

    1566 Words  | 4 Pages

    Bordo’s essay shows the way that women are constantly being bombarded with commercials. Advertisements portray the idea that you are what society envisions you being, if you don’t make a certain choice regarding to the kinds of food you eat, and the amount of food you eat. They say that if you don’t eat a certain kind of cereal, that you will be fat, or that you look unattractive eating that thick, burger, and instead, you should have some

    Read More

  • Changes of Women’s Roles in Advertising from 1900’s and 1920’s

    1300 Words  | 3 Pages

    Advertising, whether criticized or celebrated, is undeniably a strong force in American society. Portrayals and Images of women have long been used to sell in published advertisements. However, how they have been used has changed enormously throughout the decades. Women have fought to find a lasting and prominent position in their society. Only in the span of twenty years, between 1900’s and 1920’s, the roles of women changed dramatically here in United States.

    Read More

  • Gender Roles in Society

    2016 Words  | 5 Pages

    “Boys will be boys, and girls will be girls”: few of our cultural mythologies seem as natural as this one. But in this exploration of the gender signals that traditionally tell what a “boy” or “girl” is supposed to look and act like, Aaron Devor shows how these signals are not “natural” at all but instead are cultural constructs. While the classic cues of masculinity—aggressive posture, self-confidence, a tough appearance—and the traditional signs of femininity—gentleness, passivity, strong nurturing instincts—are often considered “normal,” Devor explains that they are by no means biological or psychological necessities. Indeed, he suggests, they can be richly mixed and varied, or to paraphrase the old Kinks song “Lola,” “Boys can be girls and girls can be boys.” Devor is dean of social sciences at the University of Victoria and author of Gender Blending: Confronting the Limits of Duality (1989), from which this selection is excerpted, and FTM: Female-to-Male Transsexuals in Society (1997).

    Read More

  • Gender Roles in Society

    1030 Words  | 3 Pages

    Suggested roles of all types set the stage for how human beings perceive their life should be. Gender roles are one of the most dangerous roles that society faces today. With all of the controversy applied to male vs. female dominance in households, and in the workplace, there seems to be an argument either way. In the essay, “Men as Success Objects”, the author Warren Farrell explains this threat of society as a whole. Farrell explains the difference of men and women growing up and how they believe their role in society to be. He justifies that it doesn’t just appear in marriage, but in the earliest stages of life. Similarly, in the essay “Roles of Sexes”, real life applications are explored in two different novels. The synthesis between these two essays proves how prevalent roles are in even the smallest part of a concept and how it is relatively an inevitable subject.

    Read More

  • The Code Of Gender: Identity And Performance In Pop Culture

    706 Words  | 2 Pages

    I believe advertisements convey the ways we should act. Although sometimes it may not be how we prefer, it is crucial to act accordingly to maintain constancy within hegemonic ideas (Ravelli and Webber 2016). I may be trained from a young age to take responsibilities for household tasks, I never preferred it, but it was necessary to maintain constancy. This is considered as emphasized femininity (Ravelli and Webber 2016), not from the physical aspect, but the anticipations for women. It has become the alternative way to be submissive – instead of knee bend, women serve the men by doing chores for

    Read More

  • Gender Roles in Society

    1583 Words  | 4 Pages

    Since the beginning of time men have played the dominant role in nearly every culture around the world. If the men were not dominant, then the women and men in the culture were equal. Never has a culture been found where women have dominated. In “Society and Sex Roles” by Ernestine Friedl, Friedl supports the previous statement and suggests that “although the degree of masculine authority may vary from one group to the next, males always have more power” (261). Friedl discusses a variety of diverse conditions that determine different degrees of male dominance focusing mainly on the distribution of resources. In The Forest People by Colin Turnbull, Turnbull describes the culture of the BaMbuti while incorporating the evident sex roles among these “people of the forest”. I believe that the sex roles of the BaMbuti depicted by Turnbull definitely follow the pattern that is the basis of Freidl’s arguments about the conditions that determine variations of male dominance. Through examples of different accounts of sex roles of the BaMbuti and by direct quotations made by Turnbull as well as members of the BaMbuti tribe, I intend on describing exactly how the sex roles of the BaMbuti follow the patterns discussed by Freidl. I also aim to depict how although women are a vital part of the BaMbuti culture and attain equality in many areas of the culture, men still obtain a certain degree of dominance.

    Read More

  • Similarities Between Miss Amelia And Cousin Lymon

    927 Words  | 2 Pages

    ...literature and media that challenge those expectations can shift society’s opinions. Carson McCullers’ The Ballad of the Sad Café uses two characters that exhibit the typical characteristics of the opposite gender and how they are perceived by their society as opposed to a character that meets all of his gender’s expectations. In doing so, McCullers presents her readers with a woman who, despite lacking femininity, leads a relatively successful life. This could influence readers and society as a whole to move towards a more progressive view of gender roles where women did not have to be like the housewives that were portrayed in many of the media during that time. Because people are constantly influenced by the media and how it says they should live, stories that feature women who do not follow the gender norm can be very influential to the audiences that read them.

    Read More

  • Gender Roles in Society

    379 Words  | 1 Pages

    Society places ideas concerning proper behaviors regarding gender roles. Over the years, I noticed that society's rules and expectations for men and women are very different. Men have standards and specific career goals that we must live up to according to how others judge.

    Read More

  • Analysis Of The Garnier Fructis Advertise

    939 Words  | 2 Pages

    Curry and Clarke’s article believe in a strategy called “visual literacy” which develops women and men’s roles in advertisements (1983: 365). Advertisements are considered a part of mass media and communications, which influence an audience and impact society as a whole. Audiences quickly begin to rely on messages sent through advertisements and can create ideologies of women and men. These messages not only are extremely persuasive, but they additionally are effective in product consumption in the media (Curry and Clarke 1983:

    Read More

  • Women's Role in Society in Pride and Prejudice, by Jane Austen

    2714 Words  | 6 Pages

    Over the centuries, women’s duties or roles in the home and in the work force have arguably changed for the better. In Pride and Prejudice, Jane Austen teaches the reader about reputation and loves in the nineteenth and twenty-first centuries by showing how Elizabeth shows up in a muddy dress, declines a marriage proposal and how women have changed over time. Anything a woman does is reflected on her future and how other people look at her. When Elizabeth shows up to the Bingley’s in a muddy dress they categorize her as being low class and unfashionable. Charles Bingley, a rich attractive man, and his sister had a reputation to protect by not letting their brother marry a ‘low class girl’. Reputation even today and back in the nineteenth century is still very important aspect in culture. In the twenty-first century, women have attempted to make their lives easier by wanting to be more equal with the men in their society. Women are wanting to be the apart of the ‘bread winnings’ efforts within a family. Since evolving from the culture of the nineteenth century, women have lost a lot of family and home making traditions but women have gained equality with more rights such as voting, working, and overall equal rights. In the twenty-first century world, most women are seen for losing their morals for and manners for others. As for example in the novel when Mr. Darcy is talking badly about Elizabeth she over hears what he and his friend, Mr. Bingley, are saying about her but she does not stand up for herself.

    Read More

More about Dominant Women in Society

Open Document