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Perceptual difference in men and women
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Title: Gender Differences in Perception of Optical Illusions
Background: The brain relies on visual cues to interpret the world around us, but sometimes these cues can lead to illusions. Retinal images are flat representations of a three-dimensional world, and our visual system must use powerful restraints to interpret them accurately. Illusions occur when these restraints fail, revealing the ambiguity of our perception. Scientists have used illusions to study the rules that govern visual perception, which are shaped by both evolution and learning.
The question of whether gender influences perception of optical illusions has been the subject of recent research. Some studies suggest that men and women may differ in their susceptibility to certain types of illusions. For example, one study found that men were more likely to be fooled by an illusion that made two lines of equal length appear unequal. Another study found that women were more likely to perceive an illusion that made a static image appear to move.
These findings suggest that gender may play a role in how we perceive optical illusions, but more research is needed to confirm and explain these differences. Understanding the factors that influence perception could have important implications for fields such as advertising, where illusions are often used to manipulate consumer behavior.
Where commercials that are selling a product to women focus on beauty or the ease of use using wording like sleek clean lines, soft, makes life easier. This is because men are portrayed as being masculine and being responsible for outdoor chores like lawn maintenance where as women are portrayed as delicate and weak and tend to be in charge of daily in home chores like cooking, and cleaning. While analyzing the genders used in the commercials and what the roles were we found that the women tended to do the shopping and asking the questions about products and the men seemed to be bored and were there to pay the bill and be the one responsible for the assembly of the product purchased. The colors of the products being sold play important role as well. Men seem to be more attracted to darker or bolder colors like black, red, green, and blue where products for women are usually lighter or softer colors like white, or pastels.
The gendered patterns in advertising that Craig outlines in his essay still exist today, in commercials of how men and women are portrayed. In Steve Craig’s, “Men’s Men and Women’s Women,” it is stated that large advertisers and their agencies have evolved the pseudo-scientific method of time purchasing based on demographics, with the age and gender of the consumer generally considered to be the most important predictors of purchasing behavior. Therefore, Craig argues that computers make it easy to match market research on product buying patterns with audience research on television viewing habits, eventually building a demographic profile of the “target audience.” According to an article titled Web Advertising: Gender Differences in Beliefs, Attitudes and Behavior, previous research suggests males and females exhibit different beliefs about and attitudes toward traditional media advertising along with different advertising-suppressed consumer behaviors. Craig talks about how in John Fiske’s book, Television Culture (1987, Chs.
Rajecki, D. W., Dame, J., Creek, K., Barrickman, P. J., Reid, C. A., & Appleby, D. C. (1993). Gender Casting in Television Toy Advertisements: Distributions, Message Content Analysis, and Evaluations. Journal Of Consumer Psychology (Lawrence Erlbaum Associates), 2(3), 307.
In Margaret Matlin’s textbook The Psychology of Women, the first consistent theme discussed is in regards to gender differences. Contrary to popular belief, psychological gender differences are typically small and inconsistent. Throughout the text, there are numerous situations, examples, and statistical data to support these findings. One example is the lack of gender differences in cognitive abilities. Matlin (2012) states, “Unfortunately, however, when people who are not experts discuss gender comparisons in thinking, they almost always emphasize gender differences. Meanwhile, they ignore the substantial evidence for gender similarities” (143). When people who
The fovea in the center of the retina contains the greatest density of optical receptor in the retina. Consequently we perceive objects in much greater detail in the center than in the peripheral vision. To make things more extreme, all the receptors in the fovea are cone or color receptors so you get your best color vision right in the center.
“Women need to..” is the first line featured in the new ad campaign for UN Women, an organization focusing on the gender equality and the empowerment of women. The ad features a woman with a Google search bar obscuring her mouth and autocomplete results for the incomplete phrase “women need to…” These include “women need to be put in their place”, “women need to know their place”, “women need to be controlled”, and “women need to be disciplined”. The small print of each ad also reads “Actual Google search on 09/03/13.” UN Women successfully uses these results to illustrate the still- present ideas of sexual discrimination. However, an analysis and synthesis between this campaign ad and articles related to the plight and progress of women show that the presence of gender prejudices can one day be an antiquated ideology,
The four main components of the eye that are responsible for producing an image are the cornea, lens, ciliary muscles and retina. Incoming light rays first encounter the cornea. The bulging shape of the cornea causes it to refract light similar to a convex lens. Because of the great difference in optical density between the air and the corneal material and because of the shape of the cornea, most of the refraction to incoming light rays takes place here. Light rays then pass through the pupil, and then onto the lens. A small amount of additional refraction takes place here as the light rays are "fine tuned" so that they focus on the retina.
Gender stereotyping is an act of generalizing males and females. Gender stereotypes are based on a “complex mix of beliefs, behaviors, and characteristics”, (plannedparenthood, 1). These assumptions can be true but affect our judgment in a negative way towards the opposite sex. This leads to gender stereotyping causing conflicts between males and females, because of their unrealistic expectations of each other. Which will cause problems in their development towards adulthood? These problems arise in unnecessary conflicts in relationships, how they affect a child from early age and limit development in women.
It is proven that the male and female brains differ, but can one prove that it affects the behavior? Many scientists would agree that ones behavior is determined by his/her gender. Although others are convinced that social conditioning is the cause for the differences between the male and female, it is very unlikely that biological differences play no role in behavior. The male and female brains differ not only by how they work, but also on the size. For example, Natalie Angier and Kenneth Chang, neuroscientists, have shown that the women’s brain is about 10 percent smaller than the male’s, on average, even after accounting for women’s comparatively smaller body size. Three brain differences that affect ones behavior are the limbic size, the corpus collosum size, and the amount of gray and white matter.
When an unpolished surface is magnified thousands of times, it usually looks like mountains and valleys.
Some boys around the age of seven, are reported to believe that their male peers are better at math than fellow female students. As for girls at this age, believe that both male and female students are equally capable in math, until the age of 10. This is where female students begin to believe that males students are better in the math areas. However, during adolescence years, boys begin to agree that girls and boys are equally good at math, as girls continue to state males are more successful in math (Saucerman and
I will investigate the affect gender stereotyped toys have on gender stereotypes made by adults. This question is important to study because it will show how much of an effect gender stereotyped toys have on children throughout their entire lives. It will also show what the benefits or consequences of exposure to gender stereotypes at such a young age are. I would have six groups; one group of all girls with “girl toys,” one group of all girls with “boy toys,” one group of all girls with “gender neutral toys,” one group of all boys with “boy toys,” one group of all boys with “girl toys,” and one group of all boys with “gender neutral toys.” They would only be exposed to these gender stereotyped toys until they develop gender consistency (around 6 years of age). Afterwards, they will have a yearly check up to study how each individual makes their own stereotypes. This could be measured by an IAT test or by naturalistic observation in the individual subjects natural environment, either in a work setting, social setting or their home life.
In 2011, the Toronto Raptors unveiled a 3-D logo painted on the baselines of the Air Canada Centre floor, the first of its kind in North American sports. It’s an optical illusion. From the upper bowls and from the TV broadcast perspective, the logo, which appears slanted up close, looks like a three-dimensional stand with the Raptors lettering. (Chau, 2014) This is an example of how optical illusions can brand and market a sports
On a daily basis we are subjected to a society that continuously uses stratification to divide members of the population into subgroups, such as; ‘gender, race, ethnicity, class, age, disability, sexuality and location, and in which the privileges, disadvantages and exclusions associated with such categories are unevenly distributed.’ Due to this, we are forced to question if gender stereotypes in the media have a negative impact in society.
Corneal- it’s like seeing two rather than one. ( focuses on 2 in the retina rather than 1)