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Summarise the market structures
Summarise the market structures
Summarise the market structures
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Distinguish Between the main Features of Perfect Competition and Monopoly Market Structure
There are three main features that distinguish between a perfect competition and monopoly market structure: the type of firm, the freedom of entry and the nature of the product (Sloman and Norris 1999, pg, 161). A table of these features is contained in Appendix A. These two market structures are on opposite ends of the scale and consequently, the features and benefits of each structure vary quite dramatically.
Firms
In a perfectly competitive market structure, there must be many firms in the market competing for business. In contrast to this, within a monopoly there is only one firm operating in the market. A firm that is operating within a perfect market is referred to as a price taker. Duffy (1993, pg. 107) explains that a condition of working within a perfectly competitive market is that “a price taker cannot control the price of the goods it sells; it simply takes the market price as given.”
In a monopoly, the firm does not have to take the given price. It is able to search the market for the best price to charge relative to the demand for the product, profitability and availability of the resources for manufacture. This is particularly relevant when there is a shortage of supply. As there is only one seller of the product, consumers are forced to purchase the goods at a higher price. The International Encyclopaedia of Economics (1997, pg. 1041) states, ...
When the word monopoly is spoken most immediately think of the board game made by Parker Brothers in which each player attempts to purchase all of the property and utilities that are available on the board and drive other players into bankruptcy. Clearly the association between the board game and the definition of the term are literal. The term monopoly is defined as "exclusive control of a commodity or service in a particular market, or a control that makes possible the manipulation of prices" (Dictionary.com, 2008). Monopolies were quite common in the early days when businesses had no guidelines whatsoever. When the U.S. Supreme Court stepped into break up the Standard Oil business in the late 1800’s and enacted the Sherman Antitrust Act of 1890 (Wikipedia 2001), it set forth precedent for many cases to be brought up against it for years to come.
Star Appliance is looking to expand their product line and is considering three different projects: dishwashers, garbage disposals, and trash compactors. We want to determine which project would be worth doing by determining if they will add value to Star. Thus, the project(s) that will add the most value to Star Appliance will be worth pursuing. The current hurdle rate of 10% should be re-evaluated by finding the weighted average cost of capital (WACC). Then by forecasting the cash flows of each project and discounting them by the WACC to find the net present value, or by solving for the internal rate of return, we should be able to see which projects Star should undertake.
An oligopoly is defined as "a market structure in which only a few sellers offer similar or identical products" (Gans, King and Mankiw 1999, pp.-334). Since there are only a few sellers, the actions of any one firm in an oligopolistic market can have a large impact on the profits of all the other firms. Due to this, all the firms in an oligopolistic market are interdependent on one another. This relationship between the few sellers is what differentiates oligopolies from perfect competition and monopolies. Although firms in oligopolies have competitors, they do not face so much competition that they are price takers (as in perfect competition). Hence, they retain substantial control over the price they charge for their goods (characteristic of monopolies).
This object is one of the financial goals to invest properly. Marriott used discounted cash flow techniques to evaluate potential investment. It is beneficial because it is considered present time value. Projects which increase shareholder value could be formed with benchmark hurdle rates, the company can ensure a return on projects which results in profitable and competitive advantage.
Real options analysis as a tool for making investment decision is taking into account uncertainty and building flexibility in the system. In the real option analysis, more elements are drawn as follows: 1) the time elapsed until the option is no longer valid or time to expiration, 2) the volatility of the returns to the investment or underlying risky asset. It offers a supplement to the NPV method that considers managerial flexibility in making decisions regarding the real assets of the firm.
A perfect competitive firm is defined as: “a market structure with many fully informed buyers and sellers of a standardized product and no obstacles to entry or exit of firms in the long run.” The four characteristics of a perfectly competitive firm include the following: it must consist of many buyers and sellers, firms sell a particular commodity, buyers and sellers are fully informed about the price and availability of all resources and products, and firms and resources are freely mobile. These four characteristics contribute to the reason why a perfectly competitive firm is unable to become a “price-maker” (perfectly competitive firms are unable to make up their own prices) and must be a “price-taker”. As a result of being a “price-taker”,
A perfectly competitive market is based on a model of perfect competition. For a market to fall under this model it must have a number of firms, homogeneous products, and easy exit and entry levels into the market (McTaggart, 1992).
...of money and the value of cash flows in future periods. In addition, the NPV approach has no significant flaws (Kaplan Higher Education Study Guide, 2015, p. 94) and is the desired method for appraising projects because it considers risk and the time value of money, and has no random cut-off. NPV is easy to use, easily comparable, and customizable. Only if all alternatives are discounted to the same point in time, NPV allows for simple comparison between investment alternatives. It provides clear-cut decision suggestion for investments. The NPV rule also effortlessly handles both mutually exclusive and independent projects compared to IRR which can’t be used for exclusive projects or those of different period of time, IRR may exaggerate the rate of return and also profitability index which may not give the right choice when used to compare mutually exclusive projects.
There are many industries. Economist group them into four market models: 1) pure competition which involves a very large number of firms producing a standardized producer. New firms may enter very easily. 2) Pure monopoly is a market structure in which one firm is the sole seller a product or service like a local electric company. Entry of additional firms is blocked so that one firm is the industry. 3)Monopolistic competition is characterized by a relatively large number of sellers producing differentiated product. 4)Oligopoly involves only a few sellers; this “fewness” means that each firm is affected by the decisions of rival and must take these decisions into account in determining its own price and output. Pure competition assumes that firms and resources are mobile among different kinds of industries.
There are four major market structures; perfect competition, monopolistic competition, oligopoly, and monopoly. Perfect competition is the market structure in which there are many sellers and buyers, firms produce a homogeneous product, and there is free entry into and exit out of the industry (Amacher & Pate, 2013). A perfect competition is characterized by the fact that homogeneous products are being created. With this being the case consumers have no tendency to buy one product over the other, because they are all the same. Perfect competitions are also set up so that there is companies are free to enter and leave a market as they choose. They are allowed to do with without any type of restriction, from either the government or the other companies. This structure is purely theoretical, and represents and extreme end of the market structure. The opposite end of the market structure from perfect competition is monopoly.
Perfect and monopolistic competition markets both share elasticity of demand in the long run. In both markets the consumer is aware of the price, if the price was to increase the demand for the product would decrease resulting in suppliers being unable to make a profit in the long run. Lastly, both markets are composed of firms seeking to maximise their profits. Profit maximization occurs when a firm produces goods to a high level so that the marginal cost of the production equates its marginal
One of the key areas of long-term decision-making that firms must tackle is that of investment - the need to commit funds by purchasing land, buildings, machinery, etc., in anticipation of being able to earn an income greater than the funds committed. In order to handle these decisions, firms have to make an assessment of the size of the outflows and inflows of funds, the lifespan of the investment, the degree of risk attached and the cost of obtaining funds.
And lastly, the market structure of Monopoly has only one producer that produces a unique product, so they will therefore have a lot of power, no competition, and very high barriers to entry. An example of this can be Bob’s Coffee shop. In Bob’s case, he has a coffee shop located in a location where there are no coffee shops around. As a result, his business becomes a Monopoly, so therefore he chooses whatever price he wants, and in this case he charges $2.00. For all that, Tom finds out that Bob is making a positive economic profit.
Markets have four different structures which need different "attitudes" from the suppliers in order to enter, compete and effectively gain share in the market. When competing, one can be in a perfect competition, in a monopolistic competition an oligopoly or a monopoly [1]. Each of these structures ensures different situations in regards to competition from a perfect competition where firms compete all being equal in terms of threats and opportunities, in terms of the homogeneity of the products sold, ensuring that every competitor has the same chance to get a share of the market, to the other end of the scale where we have monopolies whereby one company alone dominates the whole market not allowing any other company to enter the market selling the product (or service) at its price.
The Internet came with an abundant amount of benefits for our civilization as a whole. People became more connected and had the ability to access information they would have otherwise never seen. Yet, there is another side to this connectivity a much more malicious side: pornography. Pornography, typically abbreviated as porn, dominates the internet- as many as 12% of all websites are pornographic and the industry is worth nearly $97 billion . With regards to acceptance, some supported pornographic consumption while others rejected it due to religious or moral beliefs. Porn was considered as something that was not very dangerous. This has all changed, however, within the last decade as piles of research highlights the crude effects of pornography, not just on adults, but also adolescents. Porn harms adolescents through obscenity and early exposure to sexual images, this in turn promotes less progressive gender roles and sexual behavior .