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Assignment on Disneyland
Assignment on Disneyland
Assignment on Disneyland
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Whenever you make your first steps into Disneyland, you’re immediately in shock and awe of the beauty and amazement of the park itself, and sometimes you feel like working there because the wonderful vibes it gives, or the smiles on the children’s face when there, or the amazing rides. But is it really worth working there? For those who don’t know, Disneyland is an amusement park in Anaheim, California made by The Walt Disney Company. Disneyland is a enormous household name, and everyone knows what Disney is, and how massive the amusement parks and the company is. “The Disney Parks were created by a man named Walter Elias Disney (AKA Walt Disney) in 1971. He dreamed of seeing his cartoon creations come to life (which at the time were Mickey …show more content…
Disney itself is well organized and really knows what to do on keeping the guests happy, and it's no surprise that they make so much off of just the parks alone, which helps them add new additions to the parks themselves, for example, Disneyland is getting its own Star Wars Land in 2019, and it's rumored that they will make a Marvel Land in 2021. Like any other company, they have employees, after all, Walt Disney did say “You can design and create, and build the most wonderful place in the world. But it takes people to make the dream a reality.”. Disney itself has about 30,000 employees, or cast members, in Disneyland (Working, page 2), you can easily see each of them love their job, and always have a smile on their face. Every employee always have their reasons for working at Disneyland, for some it's the joy of seeing the children’s faces, some work there because of the pride it gives, and then there’s others who just love the parks so much that they know everything about the park and just want to be in its presence of glory. Surprisingly, Disney has a lot of strict rules for their cast members, for example; no tattoos, if a guy has a beard it must be clean cut, no extra jewelry like lip piercings, no brand names on glasses, you must point with 2 fingers since pointing with 1 is considered rude, you must be the exact or close height and body weight in order to be a character, if you are a character you must do the exact same autograph as the character does so that kids can compare their autographs and see how similar it is, the phrase
Going to every length to meet and exceed the expectations of their guests, Disney has one common purpose, which is to make people happy. If the common purpose and company standards are not taken farther than just merely a statement, they will do very little for the good of the company.
It is being predicted that Disneyland will see a dip due Harry Potter. However, Disneyland too is in the process of adding more attractions. There is a 14 acre expansion plan which would resemble Star Wars. The spokesperson of Disneyland, Suzi Brown has said that, Disney would continue to raise the bars of theme parks and strive to provide an unique experience to tourists. This arms race, however, would do a lot of good for the industry and people as
You could fit all of Disneyland plus 500 more cars into the parking lot at Disney world. Disney world is 40 sq. miles. To put that in a visual for you it’s the size of all San Francisco. Walt Disney created Disney World because he wanted a place where families could spend quality time and fun together in a safe environment. Disney World’s Magic kingdom is number one world wide the most popular theme park in the whole world with Epcot at a close third. Also according to Buzzfeed Big Thunder Mountain Railroad is the most enjoyed ride at Disney World, and you don’t want to miss out on that. In 1971, 10,000 people came to Disney World’s grand opening. Today the average attendance is 52,000 it says in temporary tourist. Disney world has changed
Yet, as author Janet Wasko puts it: “There is the super fan, who doesn’t question Disney, and then there is the rejecter who wants nothing to do with Disney. The goal that you, as the reader, will hopefully attain, is to lie somewhere in the middle of the two extremes. Therefore, all of you “happy go-lucky” Disney fans all the way down to the “negative nellies” of Disney, my hope is that you will gain a new bit of knowledge through this and open your mind to a variety of opinions. Let me first start by saying, that although I myself may be one of those “happy go-lucky” Disney fans, this letter remains strictly unbiased. It is not my intention to persuade you to one side or to have you fall completely in love with the Disney Corporation.
The Walt Disney Company is a worldwide mass media and entertainment company. The company owns many other companies including Pixar Animation Studios, Lucasfilm Ltd., and Marvel Studios. It also owns and operates many Disney theme parks all over the world. There are operations in over 40 countries. The Walt Disney Company employs over 195,000 people. Its headquarters is located in Burbank, California. When the company was just starting out it was very conservative because its founder, Walt Disney, was very conservative. Now the company is a secular progressive which means that it does not have religious affiliations and promotes liberal change. The company is very eco-friendly. Their “long-term goal is to minimize [their]
Shortly after that, my employment was terminated due to “scheduling problems.” I could have gotten my job back, but I decided not to. I realized that Disney was not the place for me. But while I was still employed, I found it hard to comprehend the different attitudes and treatment of people within the character department, and I still do. Although all of the characters got paid the same $6.50 an hour, depending on their specific jobs they were either treated like paupers, princesses or kings.
Throughout World War II, Walt Disney Productions created a total of approximately 1,200 military emblems. In the previous world war, a sixteen-year-old Walt Disney served as a Red Cross ambulance driver. It’s rather possible that he was exposed to early nose art, cartoons and drawings that military crews painted on their aircrafts’ noses (“Disney Goes to War”). He knew that the use of cartoon humor could be valuable to boosting morale. Whilst serving in France, he used his drawings to decorate the ambulances in his unit, much to everyone’s delight (“Disney Pins on Wings”).
Walt Disney world benefits from its operations workers as they help their guests on and off the rides which can help guests feel well looked after and safe. They assist with audience control keeping guests safe and comfortable as well as maintain safety standards so no accidents happen and the guests can have peace of mind before they get onto the ride.
The Walt Disney Company is known throughout the world as a leader in entertainment. The strategies that the Walt Disney Company have used include competitive advantage, a growth strategy, and a renewal strategy. When a person mentions a theme park, Disney is the first park that comes to mind. They were not the first theme park, but they have mastered the art of creating memories for adults and children alike. As a former employee of Disney I can vouch for the amount of effort that goes into creating memories for families. Disney is a leader when it comes to the theme park business, and other parks look at Disney as a leader. An example of this is that other parks will not raise admission prices, until Disney first raises their prices. WESH.com said "It remains to be seen if Disney's move will trigger a round of similar increases at other Orlando theme parks. Historically, when Disney raises its prices, the other parks follow" (2011, p.1). There is not a company in the world that can provide the "magic" that the Walt Disney World company can provide (Disney.com, 2011).
Machu Picchu was built around 1450 during the Inca Empire and was abandoned after the Spanish Conquest and was then later rediscovered. In 2007, it was voted one of the New Seven Wonders of the World and a great destination for students in photography school.
The Walt Disney Company hires a certain type of cast member based off of many specific traits they attain. “Disney Recruitment looks to hire attractive people with an encouraging personality and a fixed smile” (Koenig 59). Cast members must have a high IQ and must be content with working nights, weekends, summers, and holidays. In order to be hired as a character performer, potential employees have to be young and outgoing (60). People hired to portray characters also have to be a certain height and weight to fit into the pre-existing costumes because Disney does not want to spend money to have new ones made when they do not believe they have to.
Since Disney put the copyrights on some of its main characters, such as Mickey Mouse etc. the competition does not even get close. However, with improvements in technology, and given the fierce nature of today’s market, Disney would know better than to rest on their laurels and give their competitors the chance to catch up. Also, with the Walt Disney Company reaching a saturation point in the domestic markets, the corporation’s recruitment of new blood into the company should help them keep coming up with new ideas, creativity and innovation that is vital to the company’s growth going forward.
The Walt Disney Company, or more commonly known as Disney, is an American corporation headquartered in the Walt Disney Studios, Burbank, California. Disney (DIS) is the largest operator of theme parks and resorts and largest media conglomerate, reported total revenue of $11.58 billion, a 4% raise from the previous year in its third-quarter results. Most of its revenue is generated from the media network segment and the park and resort segment. Disney's strategies mainly focus on generating the best creative content possible along with innovation and utilizing the latest technology. (Seekingalpha.com, 2014)
But the Disney theme park located just outside Paris did not consider several managerial issues as well as consumer preferences. Walt Disney found Chinese population very lucrative and wanted to open a theme park somewhere around China. After two American parks and one Japanese park, they wanted to avail of the Chinese market which was previously unexplored. Disneyland, after initial talks with Hong Kong government, eliminated any other possibility of majority ownership so that they could invest on management and fees of franchise from their first-cut profits. Finally, Walt Disney had a management team of long experience of dealing with almost all the large and developed markets around the world. With the unparalleled resources and capital they already had, they could easily conduct proper market research before diving into the market in Hong
People of Disney are known to be the politest and most persuaded towards their customers. Disney has its own training university for training heir customer representatives and theme park employees. These universities teach the employees about Walt Disney’s cultures and values. In Walt Disney, a single customer is said to be a direct contributor to the bottom-line of the company as a single customer will later bring 10 more customers to Disney with a positive word of mouth. Thus Disney people are well trained, well-mannered and one of the best in the business.