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The role of multinational corporations
The role of multinational corporations
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It is obvious that the global reach of multinationals is growing. And multinational companies are increasingly competing with each other. Google, as one of the biggest global companies, which is specialized on the Internet services and products after they established in 1998, occupies an important position in information and Internet. Their aspects including network advertising technology, search engine, computing cloud, software and hardware. And their number of employees is also increasing. The same like Disney. After being founded in 1923, it gradually became a leading figure in the American animation industry. Additionally, it got involved in live-action filmmaking, television and theme parks. Disney is arguably one of the most successful …show more content…
Disney company provided extensive training opportunity for the program participants through its own “Disney University”, upgrade knowledge and skills of program participants. The name “Disney University” has implications far beyond education and training. It put great emphasis on the ability of employees performing and ensure their employees are helped to achieve their goals as the organization achieve their goals. This kind of training and development is perceived helpfulness of training has a positive influence on affective commitment of Disney employees. According to Disney Institute (2017), Disney company also offers customized solutions that meet the employees’ business needs, if they are persons with a knack of effective leaderships, Disney Institute has unique qualifications to help them to adjust their core competencies to achieve their occupational planning. In this field, Google also has gone a long way towards training. Google provide their employees with a set of valuable free classes …show more content…
Google offered the employees a good working environment including a large amount of spaces such as free gourmet food, games room, snack rooms, breakout areas, relaxed tanks, basketball areas, conference hubs and workout spaces. With good working circumstances, their employees are more willing to fulfill their talents on their work. Moreover, the favorable environment creating good spirit for the employees, which have a directly bearing on job satisfaction. Additionally, Google also give many conveniences for their employees, even their employees’ family members. They think the family members matter to their employees, so they are also important to them. According to the official website of Google(2017), many of their benefit programs and onsite amenities are designed to supporting their employees and their families from different aspects, they offer bountiful leave policies, retirement subsidies, death benefits and much more. In some office places, employees can even bring their canine family members to their working place. Google is dedicated to providing quality working environment to their employees, and these policies show that Google is innovative and people-oriented. In this field, Disney pay more attention to employees’ emotional satisfaction instead of material comforts. Before taking the job, Disney quickly made their staffs
Disney extends to their workforces. For those businesses whose primary purpose of their plan is to only meet compliance requirements, they could greatly benefit by developing a comprehensive benefit plan. This could help increase their return on investment. The value I believe a business may gain from Disney’s compensation plan is to appeal to competent workers, to maintain those workers, and to motivate workers to direct their energies towards achieving the goals of the organization. Companies can set up policies to conduct a market study on a regular basis, implement a real performance appraisal system and then work on retaining good employees and elimination of poor performing workers.
The entertainment industry holds the immense potential for growth and development. The industry is constantly evolving and Walt Disney emerge as a global leader and recognized as the world’s second largest media conglomerate in the terms of revenue after Comcast. The Walt Disney Company is a multinational entertainment conglomerate headquartered at California, United States. The company integrated its products into five target segments are as follows: (1) Media Networks (2) Parks and Resorts (3) Walt Disney Studios (4) Disney Consumer Products (5) Disney Interactive. The company has strong diversified product portfolios and generate high returns and revenues from all the target segments but the media networks contributes
The Walt Disney Company is a highly diversified media and entertainment company that has been growing by leaps and bounds since its inception in the late 1920’s. In the past few decades, The Walt Disney Company has expanded into numerous markets and diversified its business greatly. The company states that their corporate strategy is targeted at creating high-quality family content, exploiting technological innovations to make entertainment experiences more memorable, and expanding internationally. Upon studying the happenings of the company throughout the years, it is easy to see that the company is executing this strategy well through numerous strategic moves in the industry.
...d to projects unrelated to the core business. Googlers are given 10% of their work time to devote to projects that interest them ensuring high motivation based on the fact the staff get paid to work on pet projects. Flexible work time, bonuses, and free lunches are not the only reasons people love to work at Google in addition to the perks, they are constantly challenged to reach new impossible goals and to have fun doing it.
The company that I choose to explore is The Walt Disney Company. Walt Disney started the Disney Brothers studio in 1926, after years of working as a cartoonist. I selected this company due to the fact I am a fan of their products and services. Disney produced some of my favorite films like Aladdin, Hook and The Lion King. After I visited their website, I discovered that Disney owns multiple media outlets, in such areas as film, Internet, music, broadcasting, publishing and recreation. According to Disney’s “The mission of The Walt Disney Company is to be the one of the world’s leading producers and providers of entertainment and information. Using our portfolio of brands to differentiate our content, service and consumer products, we seek to develop the most creative, innovative and profitable entertainment experiences and related products in the world”. The Disney brand is doing exactly what their mission states.
The Google company has engaged the controlling location and position in its industry since the launching due to its unique product which is a result of its unparalleled working location. Google has moved out on to achieve the largest share of online searching engine as it affords its users with a product that is difficulty exchanged even though there are a lot of challengers. By analyzing and examining the internal and external environment of the company, it is obvious that Google company is running un efficient machine, giving attention to the most of customers and it ensure that it offers a quick and reliable product to its customers.
Google tries to retain its employees and evaluate them in a quantitative but also qualitative manner. In fact, the company made its work environment colorful and vehicles the image of a fun place to work through what it proposes. For example, employees can have free snacks or bring their pet at the office or go to the gym etc... Employees can benefit from flexible working hours and have some time for their self-directed projects which shows the importance of the creativity and innovation from each and in every departmen...
The Walt Disney Company started as a small entertainment company in 1923 (Disney.com, 2011). Since that time the company has used various strategies enabling them to grow into a global entertainment company.
2009 was a negative period for the United States economy. A big recession hit the country, and the founders of Google were trying to make a plan in order to make to limit the damage caused by an economic decline. Brin and Page the two creators of the giant Google were shocked form the situation that was occurring. Their company was feeling the effect of the economic downturn. Google’s stock price dropped 51 percent. The two entrepreneurs were trying to figure out a way to keep the company from drowning. Google main problem was how to maintain the culture that made the company successful in the previous two years. Some consequences that the company had to face was eliminating products that
It has exercise balls which were re-purposed as movable office chairs; desks which were made out of wooden doors; and dogs that were permitted at work. In addition, top chefs were hired to provide free meals for all employees. Others include on-site health and dental care, free use of swimming pools and work-out facilities, office hallways lined with video games and football tables, and free classes for all employees. B. Stories, legends and myths “Questioning Authority” to Google’s engineers is an innovator’s imperative and is constantly reinforced throughout the company.... ...
They include: excellence in leadership, excellence in casting, guest satisfaction, financial results, and repeat business (Coverly, 2013). As it pertains to leadership excellence, Walt Disney is cognizant of the fact that communication is indeed the key driver and foundation for a collaborative culture within the company. Therefore, in this regard, the company encourages the cultivation of collaboration by essentially creating an enabling environment where ideas are spoken without fear of favoritism. Hence, Walt Disney promotes the use of positive language as part of its strategy of fostering leadership and collaboration. The use of positive language lays a basis for the realization of excellence in casting as one of the company’s policies. It is necessary to note that according to Coverly (2013), Walt Disney does not refer to its staff as employees; rather, the company classifies them as casts within the whole business arena. This concept, as Coverly (2013) continues to elaborate, emanates from the cognizance by the company that each employee has an intrinsic and unique role to pay within the company. As such, it is more natural to refer to them as casts, rather than the traditional “employee” notation. This strategy is very influential in generating and sustaining employee motivation which stems
Employee focus (Google has a unique culture and policies to promote innovation. The company strives to employ the most qualified applicants and reward the greatest contributors, in order to promote good performance and facilitate hiring and retention)
Google Inc. is a company that started in 2002 and has gradually grown to become an international technology company. Google’s business is mainly focused around vital areas, like advertising, search, operating platforms and systems and platforms, hardware products and enterprise. The company produces its revenue mainly by distributing online advertising. Google also produces revenues from Motorola through selling products. The company offers its services and products in over 100 languages and in over 50 regions, territories and countries. The company assimilates various features in its search service and gives dedicated search services to aid users modify their search. Google also gives product-listing advertisements, which comprise of product information, like price, merchant information and product image without needing ad text or extra keywords.
From humble beginnings as a cartoon studio in the 1920s to today 's global corporation, The Walt Disney Company continues to proudly provide quality entertainment for every member of the family, across America and around the world. One of the key statements in the text states, “Disney’s greatest challenge today is to keep a 90- year- old brand relevant and current to its core audience while staying true to its heritage and core brand values.” (Kotler, Keller, 2012, p. 179) Diversification has been one of Disney’s smartest business decisions. Today Disney has ventured into various industries such as studio entertainment,
As any other company that managed to rise to fame, it was successful due to an exceptional organizational belief and value, Google company is no exception. Google Inc. practices a routine type of working condition for the scalability and its storage solution, managing the large scale application, as well as making a new platform. It is well known that a routine work is more stressful than any other work.