Disney Theme Park Case Study

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What do 132.5 Million people have in common? In 2012 they could all be found strolling through one of Disney’s 11 worldwide theme parks that stretch across the globe. The company which now posts more than $2.2 Billion in theme park profits, started from much humbler beginnings.1 Disneyland, the first of the Disney theme parks, Opened on July 17th, 1955, after Walt Disney, an illustrator and cartoonist, was unable to find suitable family entertainment for his daughter. He created Disneyland as a place for families to go and spend time together and to give his fans an opportunity to meet Mickey Mouse.2 Once Disneyland was successfully running Walt designed his version of the experimental prototype city of tomorrow, or as it was later called EPCOT. Due to space restraints in California, Walt and company started buying property in Florida so he could have the space to fulfill his dream.2 Walt however, never saw the project to completion as he died September 15th,1966 shortly after being diagnosed with lung cancer.3. The company realized that they could not complete the project with out Walt’s vision, so they instead created a park very similar to Disneyland that became Magic Kingdom in 1971. A few years later, under the guidance of Walt’s
Each Park includes their own cultural attributes, In Euro Disney France one can find pink architecture, a focus of French themed Disney movies such as Ratatouille and Beauty and the Beast, and of course wine. Euro Disney was initially a dry park in accordance with Disney family values until the French revolted and they allowed alcohol in.4 For the opening of Hong Kong park they hired Feng Shui consultants to provide pleasing aesthetics, included water features for good fortune, and serve local delicacies like dim sum and Chinese

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