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Disneys influence on society
Examples of princesses that affect childhood disney
Gender role portrayal and the disney princesses
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It’s a tale as old as time. The damsel-in-distress needs to save her family or her kingdom, so she goes on a quest. She befriends the criminal and turns him into a law-abiding citizen. Disney’s films have the obvious message such as anyone can be anything they want to be, but it is with a sacrifice. To be what they want, something must change. It’s seen in some of the older Disney films with characters such as Ariel and Cinderella. Their unrealistic physical appearance along with the stereotypical behavior of many princesses have affected younger viewers in as little as a year, according to research done in 2012 to 2014. Disney’s misuse of gender stereotypes affects younger viewers in their social and gender developmental stages.
It’s a common
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Prosocial Behavior: Parents and teachers were asked to report how the children interacted with other students and children their age. Questions such as if they were helpful towards others would be rated 1 = never or almost never true to 5 = always or almost always true for parents and 1 = never to 5 = almost always for teachers to rate.
Once a year had passed, the results and questionnaires were analyzed. After connecting the frequency of exposure to Disney media to the behaviors mentioned before, the researchers found that the girls who had more involvement with Disney princess products started showing signs of stereotypical behavior a year later (McBride) and would stick with playing with the same gender over their siblings. Observers noticed an increased use of toys that had relation to Disney princesses. “Gendered behavior can become problematic if girls avoid important learning experiences that aren't perceived as feminine or believe their opportunities in life are different as women” as McBride summarizes from the
What do stereotypes add to a film? Are they for the best? Are they different than archetypes? Disney Pixar’s film Cars (John Lasseter, Joe Ranft, 2006) plays with both stereotypes and architypes. Though, this film has no humans it instills human ideals of gender, love, race, and even class into these characters. Lasseter and Ranft specifically make use of stereotyping and archetypes to bring these characters to life. Not only does the use of archetypes provide a personality within each of these characters but the stereotypes also connote negative traits as well.
The topic of over-generalizing characteristics of a man or woman has become a controversial debate. While both sides have valid points, Monika Bartyzel, a freelance writer who created Girls in Film, a weekly feature on “femme-centric film news and concerns” at theweek.com, argues in her gender stereotype article “Girls on Film: The Real Problem with the Disney Princess Brand” Disney has gone against their own perception of a princess, leaving young girls to believe they are only worth value if they are pink, sparkling and dependent on a man.
Pike, J. J., & Jennings, N. A. (2005). The Effects of Commercials on Children’s Perceptions of Gender Appropriate Toy Use. Sex Roles, 52(1/2), 83-91. doi:10.1007/s11199-005-1195-6
Your sparkling eyes gazed at the television, reading the word “Cinderella” by Disney. You had all your Cinderella toys lined up, ready to grab whenever necessary. Your Cinderella pajamas on, and your tea set is all prepared.Your mom adored your love for princesses. Didn’t we all love to sing along to the Disney movies about princesses and true love? Peggy Orenstein sure didn’t. Peggy Orenstein, the author of Cinderella Ate My Daughter has a sharp opinion about how a “pretty and pink” culture is influencing girls in a negative way. The author proves this argument by discussing gender colorization, dolls, and princesses.
Some individuals, like Monika Bartyzel, argue that princess culture sets boundaries for what is considered feminine or princess-like. Arguments against princess culture suggest that companies like Disney have a responsibility to young consumers and that they need to extend their reach outside of gender roles. Meanwhile, individuals, such as Crystal Liechty, counter-argue that princess culture is not entirely negative. Arguments for princess culture suggest that the negative effects produced by the Disney princess franchise are an over-exaggeration because gender roles are presented in various forms. Whether it is for better or for worse, princess culture has impacted the lives of numerous people in the past. Thus, provided the evidence of this trend, princess culture is sure to play a role in lives of many individuals for generations to
Despite the tremendous steps that have been taken towards reaching gender equality, mainstream media contradicts these accomplishments with stereotypes of women present in Walt Disney movies. These unrealistic stereotypes may be detrimental to children because they grow up with a distorted view of how men and women interact. Disney animated films assign gender roles to characters, and young children should not be exposed to inequality between genders because its effect on their view of what is right and wrong in society is harmful to their future. According to Disney films, it is important for women to achieve the stereotypical characteristics of a woman, such as maintaining their beauty to capture a man, and being weak and less educated than male characters. The women in Disney movies are always beautiful, which helps them to find a man.
Disney princesses are fun for all ages, but their target audience is young children and “as children grow and develop, they can be easily influenced by what they see and hear”. Therefore, what they see and hear in Disney movies leaves an impression on them. The first princess, Snow White, was created in a time where each gender and race had a specific role in society. Recently, many believe that Disney has come a long way in regards to gender and race since Snow White, as several multi-cultural protagonists have been introduced subsequently, and gender roles do not appear to be as stereotypical as they once were. However, many of the apparent innocent messages about race and gender in these movies, can be exposed as otherwise. Despite their mask of progression, Disney princesses still have the potential to corrupt the minds of young children through sexism and racism.
Media is a powerful agent in entertaining children. It also influences and teaches the youth of society the suitable and appropriate gender roles that they inevitably try to make sense of. The power of media is very influential especially in the minds of the youth. Disney movies target the youth and plant certain ideas and concepts about social culture into the vulnerable minds of children. Media uses gender to its advantage, just like Disney productions. Humorous caricatures reveal some harsh realities about the portrayal of Disney Princesses in many movies made by the Walt Disney Company. Disney mixes innocence with the ultimate form of fantasy to capture an audience. Predominantly, Disney helps highlight the gender roles by showing the audience simply what they want to see. In the attempt to stick to the norm and portray stereotypical female characters, Disney created Princesses. Presented as damsels in distress and inferior beings to men, Disney Princesses give children an inaccurate portrayal of gender roles at a young age. Through Disney’s social success and intriguing films, such as The Little Mermaid, Snow White, Aladdin, Sleeping Beauty, Cinderella, and Beauty and the Beast, Disney Princess movies portray stereotypical representation of gender roles through the denigration of the female image, targeting and ruining the perception of youth today.
Society cements certain roles for children based on gender, and these roles, recognized during infancy with the assistance of consumerism, rarely allow for openness of definition. A study conducted by Witt (1997) observed that parents often expect certain behaviors based on gender as soon as twenty-four hours after the birth of a child. The gender socialization of infants appears most noticeably by the age of eighteen months, when children display sex-stereotyped toy preferences (Caldera, Huston, & O’Brian 1989). This socialization proves extremely influential on later notions and conceptions of gender. Children understand gender in very simple ways, one way being the notion of gender permanence—if one is born a girl or a boy, they will stay that way for life (Kohlberg 1966). “According to theories of gender constancy, until they’re about 6 or 7, children don’t realize that the sex they were born with is immutable” (Orenstein 2006). The Walt Disney Corporation creates childhood for children worldwide. “Because Disney are such a large media corporation and their products are so ubiquitous and wide spread globally, Disney’s stories, the stories that Disney tell, will be the stories that will form and help form a child’s imaginary world, all over the world, and that’s an incredible amount of power, enormous amount of power” (Sun). Because of the portrayal of women in Disney films, specifically the Disney Princess films, associations of homemaker, innocence, and dependence are emphasized as feminine qualities for young children. Thus, children begin to consider such qualities normal and proceed to form conceptions of gender identity based off of the movies that portray the very specific and limiting views of women (...
They play a role in putting emphasis on themes such as a woman’s passive nature and their beauty. Fairytales are a mode of enhancing the difference between the genders and supporting the dominant gender. Disney films and children’s fairytales put a high amount of emphasis on the theme of feminine beauty ideal (Baker-Sperry & Grauerholz, 2003). It is a social construct that believes that the greatest asset a female has is that of her physical attractiveness and a female should strive to achieve and maintain it. This leads to one believing that females are oppressed, devalued and objectified, particularly in a patriarchal society (Baker-Sperry & Grauerholz, 2003). According to Baker-Sperry and Grauerholz (2003) women find beauty to be empowering and like to engage in rituals that enhance their beauty. Bordo (1993) believes that woman and adolescent girls achieve a high social status and maintain their self-esteem by engaging beauty rituals through the course of the day (as cited in Baker-Sperry & Grauerholz, 2003). The importance of female beauty ideal and physical attractiveness in society is emphasized in many Disney films and children’s media. According to Chyng (2001) many films emphasize the importance of sexuality and often-female characters are portrayed as overly sexual (as cited in Towbin, Haddock, Zimmerman, Lund, & Tanner, 2004).
The store that the research was conducted at was the Wal-Mart Supercenter located on 151 SW 184th Ave, Pembroke Pines, FL. Date visited was on Thursday, March 19, 2014. It was done at approximately 6:45 pm and ended at 8:12pm; so it was approximately two hours long. The research method used to conduct it was by going down each aisle and counting how many different types of toys that is seen that represents the following: weapons, Baby Dolls, Barbie Cooking Accessories, Buildings for Living or Shopping (Houses/RVs/Bakeries), Cash Registers, Clothing Accessories (Shirts, Shoes, Etc.), Hair accessories, Royalty, Remote Control Vehicles or acing Vehicles, Animals portrayed as “scary, mean, or aggressive”, Military and Animals portrayed as “comforting, pretty, or loving.” Then within these categories, a differentiation between girls and boys was accounted for.
Critics have warned the public audience about Disney programming’s affect on the “invasion and control of children’s imagination” (Ross 5). These movies express the typical gender roles “such as males being physically strong, assertive, and athletic, and females being prone to overt emotion, inc...
I can understand how many parents are blinded to the negative effects of Disney movies, and their princesses. When they get a movie for their kid they probably say to themselves, “They’re made for children, so they must be okay, right?” Wrong. Just as Henry Giroux, the writer of the book, “The Mouse that Roared: Disney and the End of Innocence” believes that Disney movies have a negative impact on the children that watch them, I believe that as well. Disney movies can teach young girls stereotypes of the ideal body image, how they should act, and unrealistic expectations of love.
In society today, there is pressure from all sides to conform to a certain ideal of beauty. People are overwhelmed with the different types of images and media forms that are telling people how to act and what to look like. Media is one of the most powerful tools at our disposal. It has the power to educate, affect social change, and much more, but if taken incorrectly people will take drastic lengths to change something about themselves. There have been many attempts to empower women through different types of media, but many have failed miserably. Over the last couple of years, Disney has struggled greatly with the representation of women throughout Princess movies because young girls are hounded with images of princesses,
Disney and old fairytales threaten gender politics and ideal women roles by giving certain stereotypes for domestic and personality traits. Fairytales that have turned into Disney productions have sculpted domestic roles for women that consist of cooking, cleaning and caring for the children. Disney has also created these princesses with personalities that are shy, passive, and vulnerable. The cause of these stereotypes are making individuals obliterate their own identities and becoming clones from the mold that was prepared for