Disney Popular Culture

'Walt Disney company generated a total revenue of 42.28 billion U.S. dollars, up by three percent from 40.89 billion in 2011' (www.statista.com) this could arguably state that Disney has a global audience with varied ages, with the increase of income going up every year shows that it plays a massive part in popular culture. The consumption of the Brand is so worldwide as it has being going for 92years. There are a variety of meanings for ' Popular Culture', it is known for being a major part in our consumer society and the way that we have many commodities. Many theorist have different meanings for Popular culture however John Storey (2009) is the most well-known "Popular Culture is always defined, in conceptual categories" arguably this shows that Popular Culture has many parts to it which I will explore further. Disney is a global brand which has a wide variety of an audience due to how many generations it has gone

Firstly, 'Popular' has a variety of meanings however (Bennett P. & Slater J. 2009) state that "The products and practices of everyday life as practiced and valued by ordinary people" arguably this suggests that our practices of our everyday lifestyle are simply ordinary with the way that we approach our day-to-day lives and the skills that we have been brought up with. We have 'Culture' which has many sides to the meaning "four areas of culture; Elite, Popular, mass and folk" (Browne. R, 2006) this suggests that our culture can be seen to have many aspects to it, this can be seen when looking at social classes and sub-groups, on the other hand, "The meaning of a cultural form and its place or position in the cultural field is not inscribe inside is form. Nor is its position fixed once and forever. This year's radical symbol or slogan will be neutralized into next year's fashion; the year after, it will be the object of a profound cultural nostalgia." (Storey John,