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How do advertisements contribute to the body image of women
How do advertisements contribute to the body image of women
How do advertisements contribute to the body image of women
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“Blue is for boys and pink is for girls” is a common belief in the colours that differentiate boys from girls. Similarly, such beliefs extended to children’s toys whereby toys were labelled as “for boys” or “for girls”. It is obvious that there is a vast difference in the appearances and characteristics of “girl” toys and “boy” toys.
Toys for girls and boys differ greatly. An obvious characteristic would be the colours. It was noted that “girl” toys tend to be in pastel shades such as pink and purple whereas “boy” toys tend to be coloured more intensely, especially blue and black (Chiu et al., 2006). In addition, gender-typed toys differs in their shape as well whereby “boy” toys is often in an angular shape, while “girl” toys tend to be rounded (Iijima et al., 2001). As such, it has become a trend whereby children were given toys that highlighted their genders. Rheingold and Cook (1975) observed that boys had more vehicles, spatial toys, action figurines and sport equipment, whereas girls received more dolls, doll
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In a longitudinal study, children were able to label themselves by their sex and exposure to gender-typed toys (Miller, Trautner & Ruble, 2006). The increased use of gender labelling coupled with the choice of toys that children are exposed to then foster gender schematisation (Carter & Levy, 1991). Therefore, it is apparent that children playing with gender-typed toys affects the formation of schemas, impacting their cognitive development.
Secondly, playing with gender-typed toys has an impact on the child's psychosocial development. It influences the children on expressing themselves and behave according to how they perceived their genders to be like. One aspect affected is the child’s expression of masculinity and femininity in their
Gender Stereotypes Among Children's Toys When you walk into the toy section of any store, you do not need a sign to indicate which section is on the girls’ side and which section is on the boys’ side. Aside from all the pink, purple, and other pastel colors that fill the shelves on the girls’ side, the glitter sticks out a lot as well. The boys’ toys, however, are mostly dark colors – blue, black, red, gray, or dark green. The colors typically used on either side are very stereotypical in themselves.
Part of the answer to this question might be that men are encouraged to play with hi-tech toys while girls are given a Barbi doll or a toy oven. The best time to see how these differences are encouraged by our society is during the Holiday season. The toys I have seen for boys are mainly Star Wars action figures or Nintendo 64 games. The toys advertised for girls were mostly easy bake ovens (that now makes M&M cakes) or Barbi dolls with various accessories.
In order to fully comprehend the how gender stereotypes perpetuate children’s toys, one must understand gender socialization. According to Santrock, the term gender refers to the, “characteristics of people as males and females” (p.163). An individual is certainly not brought into the world with pre-existing knowledge of the world. However, what is certain is the belief that the individual has regarding him- or herself and life stems from socialization—the development of gender through social mechanisms. For instance, when a baby is brought into this world, his or her first encounter to gender socialization arises when the nurse places a blue or pink cap on the baby’s head. This act symbolizes the gender of the baby, whether it is a boy (blue cap) or a girl (pink cap). At the age of four, the child becomes acquai...
That is, boys will customarily receive blue clothing or toys while pink clothing or toys will be for girls. “Children‘s toys and games are also differentiated on the basis of sex” (Diekman and Murnen 2004; Seccombe p.99). Through these toys or playing with these toys, boys and girls would eventually distinguish the differences between male and female; also, may strengthen, and perpetuate the traditional gender stereotypes. For instance, boys or men are expected to act and behave in ways that have been considered masculine or associated with masculinity (Seccombe p.104); “men are often assumed to be more aggressive, sexual, unemotional, rational, and task oriented than women” (Seccombe p.93); and thus, action figures, such as Superman, WWE wrestling toys, and Hulk are made for boys to play with. While girls or women’s roles are associated with femininity (Seccombe p.104); “women are assumed to be more nurturing, passive, and dependent” (Seccombe p.93); and so, cooking and baking set and baby dolls with bottle feeding and diapering set are made for girls, so, they could apply their nurturing and culinary skills when they get older and mainly do household chores. Personally, I believe these toys have both negative and positive influence on children’s socialization. For instance, playing with toy guns or military toy set with a knife may lead to early exposure to violence and aggression. However, some toys, such as Lego building set and blocks, arts and crafts have a powerful and influential influence on children’s thinking and
First off, I will describe the role the toys are playing when it comes to the socialization process for boys and girls. The masculine wrestling action figures and construction vehicles are showing boy 's their gender roles. In the book, “You May Ask Yourself”, defines social roles as “the concept of gender roles, set of behavioral norms assumed to accompany one’s status as male or female” (Conley, pg 130). In the store it is fairly easy for parents to find which part of the store will fit their kids gender roles. For parents with young boys, all they have to do is look for the blue in the store. When looking for the girl toys, parents just need to find the pink. Parents are actively doing gender in their child
The clothing for both boys and girls sections are close together. I noticed that there are articles of clothing that are similar for boys and girls, but they are called different names to make them more masculine or feminine. For example, shirts for girls are called fashion tops and just shirts for boys. Some patterns that I saw in the clothing/toys is that for almost each advertisement or label had a picture of a boy or a girl to indicate which toy or clothing is meant for which gender. I did find some things that I thought were unusual. One thing that I noticed for boys is that the majority of the boys toys were more expensive compared to the girls toys. For example, I did not realize how expensive Legos and other building toys were compared to some dolls for girls. A set of Legos could be up to sixty dollars just for one set! Another thing that I noticed about the boys toys was that there were a lot more choices in ratio to girl’s toys. For girls, one could either choose from dolls (Barbie’s), dress up clothes, or play make-up. As for boys, there is so much more to choose from, they have cars/trucks, sports equipment, Legos, guns, different trading cards (Pokémon, Yugioh, sports trading cards, etc.)
Many of the toys I had consisted of pink frilly things that were given to me by my parents or other adults. My dolls were Bratz dolls that were full of different outfits and makeup, teaching me to worry about the way I looked. My animal related toys consisted of little plastic horses and farm animals that were always in “gender neutral colors”, they always came in a red pack and any accessories were always bright and yellow or green. While when I had a gender-neutral toy, a leapfrog leader, that had a distinction of being a girls because of the case being pink and purple, not in in of the “gender neutral” color categories. My sports toys were the same, my soccer balls and basket balls were not neural colors, but pink or purple,. I also played with “boy toys” like cars, footballs, baseballs, however none of these things were ever bought for me. If I asked for these “boy toys” I was told that they were for boys not for girls, experiencing cultural competence, because no adult in my life thought buying a girl those types of toys were
Young children are typically raised around specific sex-types objects and activities. This includes the toys that that are given, activities that they are encouraged to participate in, and the gender-based roles that they are subjected to from a young age. Parents are more likely to introduce their daughters into the world of femininity through an abundance of pink colored clothes and objects, Barbie dolls, and domestic chores such as cooking and doing laundry (Witt par. 9). Contrarily, boys are typically exposed to the male world through action figures, sports, the color blue, and maintenance-based chores such as mowing the lawn and repairing various things around the house (Witt par. 9). As a result, young children begin to link different occupations with a certain gender thus narrowing their decisions relating to their career goals in the future. This separation of options also creates a suppresses the child from doing something that is viewed as ‘different’ from what they were exposed to. Gender socialization stemming from early childhood shapes the child and progressively shoves them into a small box of opportunities and choices relating to how they should live their
Gender Socialization plays a big part in a child’s life in shaping their femininty and masculinity. Every child is brought with to have played with at least one toy to have called their own. Now, the purpose of the research that has been conducted is to take a further look into how toys that is sold through stores and played by children. This will then give hindsight as to how what is considered the gender norm has a part in gender role stereotyping and the affect these toys have on children view of gender characteristics.
I will not impose “gender specific” toys on them or tell them that it is not acceptable for a boy to play with a baby doll or tell my future daughter that it is not allowed for her to pretend sword fight. My children will be able to decide what they like and what they do not like and I will not allow anyone to decide that for them. This assignment has definitely opened my eyes to the market that is out there stereotyping children without much notice. Taking time to actually look into what is being done with toys and society with children has broadened my understanding and awareness of the impending problem that children are being faced with. I hope that one day we will see an end to gender stereotyping so that my future children will not be forced to feel out of place if they do not identify with a specific feeling or emotion that a boy should have or a girl should have. It sickens me and breaks my heart that things so minuscule such as toys can have such a negative effect on lives, especially on such a young children. This ideology of gender segregation should not be supported or further produced because it is harmful to the children that are directly or indirectly being affected by
Even before the children are born, parents begin choosing clothing and decorations by color based on the sex of the baby. The stereotype of pink, pastels, yellow and white for girls and bright or dark colors like green, blue and red for boys has long been a part of our culture. How many times have you heard kids argue over toys because the girls don’t want the icky boy color or the boys don’t want the gross girl color? The issue of color may go deeper than just fighting for toys. Studies have been done showing that school classrooms, especially for younger grades, are typically decorated in “boy” colors and reflect an environment that is most comfortable for boys (Bruning 23). Parents and teachers may be able to help reverse this thinking by buying toys in gender neutral colors and by using the same colors for boys and girls.
Toy stores are perfect places for a sociologist to use their sociological imagination. Gendering and racism is thought to be something that is socially constructed as opposed to biologically constructed. Gendering starts during infancy, and around 2 years old children start to internalize these gender differences. I argue that children’s toys help socialize children into gender specific roles. Toy stores, like Target and Toys R Us help us understand what types of toys help to gender children. I will explain how the toys in the toy aisles differ and compare. Not all toys are either male or female, some toys are gender neutral.
As a child, our toys were not exactly as gender neutral as earlier times, but also were not as gender stereotypic as the toys in today’s time. The fact that everyone eventually comes into contact with buying toys whether you have kids or you have a friend or family member who have kids which makes this an important topic. Eventually, everyone has to buy a child a present. Would it bother you that all toys are either pink or blue and there is no in between? Or does sticking to what your child is already familiar with and knows the more ideal option when it comes to gender stereotyping with children’s toys? Authors James Delingpole and Eleanor Muffitt both do a good job at arguing both sides to this issue. Although both authors provide valid points throughout each article, about gender stereotyping with toys, James Delingpole clearly was more effective in persuading the audience because he used all three elements; ethos, logos, and pathos to support his idea.
Wood, E. (2002). The impact of parenting experience on gender stereotyped toy play of children. Sex Roles, 47, 39-50.
The socialization of children is greatly affected by the toys they are exposed to while growing up. Looking through magazines and walking down the aisles of toy stores it is clear that toy companies are supportive of cultural gender roles biases. Toys designed for girls are commonly found in pink boxes; typically these toys involve housework or taking care of children, for example, dolls and easy bake ovens. On the other hand, “boy” toys are found in blue and black boxes, and a lot of them involve construction and cars.