Devil's Footwear: Business Analysis

The Business Strategy game gave me the opportunity to see how the concepts I have been studying the last few years relate to one another when running a corporation operating in a competitive environment. Every decision we made as team required an in depth competitive analysis of the industry from week to week derived from information about financials, to market penetration, marketing, advertising, sourcing, production, labor costs, exchange rates; among other factors. This helped us to identify our competitive opportunities/threats along with our competitive advantages both globally and in the specific geographic markets. Further, the industry analysis helped us identify whether our strategy of appealing to the mass market, with a tendency toward higher quality shoes needed to be adjusted based on competitive factors. We also analyzed

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Some of the things our team did to lead to our success analysis of the data we received both about our company and our competitors. Adjustments were made based on the feedback we received about competitive strengths and weakness and competitor actions. For example, we adjusted advertising budgets, increasing SQ, number of models produced, adding capacity, and of course pricing, corporate responsibility while meeting our benchmarks for investor expectations EPS, ROE, stock price, credit rating, and image rating (until the last three weeks where we did not meet ROE, but still ended with a weighted average of 15.2). We were careful about adding capacity, however we did not start adding capacity soon enough at the Asian plant. Resulting in having to add capacity to the North American plant which was not cost friendly considering it was a more expensive plant to run and affected our ROE. In retrospect, we should have increased capacity in Asia sooner and considered constructing a plant in Latin