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Consumer buying behavior
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For them shopping brings pleasure, it is a form of entertainment. Stavrakakis (2006: 97) notes that there is an enjoyment in the act of consuming goods as there is an “enjoyment entailed in desiring itself”. Yet, there is a danger that the purchases will define and limit them reducing the women to the objects that surround them.
The women in Fitzgerald’s fiction are inseparable from their wealth, or lack of it, and possessions. When Nicole fell for Dick she was tempted to try to win him over by telling him about her wealth, “that really she was a valuable property” (TN: 132). She did not do it, but it shows her insight into how women become commodities and how it relates to erotic desire. Although Nicole can express herself, her spontaneity,
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Daisy’s description does not provide any characteristic features apart from her voice. She is more of an indefinite idea than a real person, just as Gatsby’s longing for her love blurs and diffuses into his desire to recreate the reality and past according to his wishes. Donaldson (2001: 206) points out the importance of the green light at the end of the Buchanans’ dock as taking on “an aura of enchantment for Gatsby representing a lost love just beyond his grasp. But once he sees and touches the actual rather than the idealized Daisy, the beacon begins to lose its ‘colossal significance’ for him.” When he has the object of his desire within his reach rather than far away on the horizon, it loses its magic. “In Fitzgerald’s universe as in those of so many American writers, familiarity breeds disillusionment” (Hussman 2013: 95). The distance upholds the illusion while proximity reveals everything that is mundane, ordinary or unsavoury about the object of desire. The marriage of Gloria and Anthony starts to decline after just a few weeks when they know each other better along with their peculiarities and habits. They expected that marriage would bring them bliss, feeling of being complete and that desire would be self-perpetuating. Unfortunately, the only way to keep the desire alive is to be far away from its object. In “The Rich Boy” Anson Hunter forfeits several opportunities to marry Paula. The years following their breakup he spends having short affairs not able to commit himself to one woman and casts Paula as his ideal partner. The men in Fitzgerald’s works know their loved ones only superficially. They reduce women to images, reflections, memories, and those partial, incomplete images have a stronger influence than the real person. When Anson is about to consummate his affair with Dolly Karger, a much younger
Love is the central and fundamental aspect in the play in which King Lear struggles to perceive due to his lack of awareness. Similarly in The Great Gatsby, Fitzgerald portrays Gatsby as an ambitious individual who is blinded by the deceptive appearance of love, where he attempts to obtain what he desires. Furthermore, the era of this novel ideally reflects the theme Fitzgerald conveys in The Great Gatsby, as Gatsby's misguided pursuit of false love mirrors the deceptive, yet intriguingly hedonistic belief of the American Dream. Fitzgerald evidently illustrates the moral decay of the human condition during the time period of this novel as many Americans strive to achieve the American Dream. Consequently, failed relationships between characters are inevitable since they are founded upon materialism rather than love.
Daisy Buchanan is the preeminent female character in the story. Her name, Daisy fits her exceptionally, she is bright and sunny like the flower. Daisy is best represented by the color yellow. She’s the story’s golden girl, the wife of wealthy broker, and the love of the mysterious Gatsby’s life. Grok describes the color yellow as “Deities with glowing halos and golden hair…But it also evokes a few negative responses in associations with dishonesty, cowardice, egoism, betrayal, and caution” (Grok). Daisy is described physically as a blonde, and back then the style along women was the flapper headband, like the glowing halo. In the story Daisy is dishonest, she cheats on her husband with Gatsby. Daisy is also a coward, she couldn’t leave Tom, her husband, who treats her like property for Gatsby, who truly loves and idolizes her. Daisy once tells Nick when telling him about her daughter, “I hope she’ll be a fool. That’s the best thing a girl can be in this world, a beautiful little fool” (1.17). Daisy is immensely obsessed with what people think of her, she likes being the girl who has this beautiful and graceful aura. This quote displays how she want’s her daughter to grow up to be just like her, the image of a weak foolish girl who lets men push her around. Betrayal is the emotion that Nick feels when she skips town instead of attending Gatsby’s funeral. Grok also writes that, “When paired with black, it suggests warning” (Grok). Gatsby is the color black, while Daisy is the color yellow. When the couple reconcile there is a multitude of trouble that eventually leads to the death of Myrtle, George, and Gatsby himself. Daisy isn’t just the bright ray of sunshine; she is also just as troublesome as Grok describes her, which is why th...
A more thorough investigation of The Great Gatsby is necessary to uncover a well-disguised theme by Fitzgerald in this work. Upon a simple read through one would probably not notice the great similarities of Jay Gatsby and Myrtle Wilson, but the two characters seemed to have the same agenda for their lives. While Gatsby took the route of acquiring money at all costs to join the upper class of society and to be acceptable in the eyes of a woman, Myrtle chose to make her way up in society at the cost of her marriage by attaching herself to money. The underlying question is who had the most success.
Love is a power that is able to bind two different people together forever. It is also a power that gives someone the drive to have a much harder work ethic so they can achieve the goal that they set for themselves. In The Great Gatsby, this is seen through the character Gatsby often throughout the novel as Gatsby tries to center his world around Daisy, the love of his life. Although some may argue that it is the attainment of Daisy that brings Gatsby satisfaction, the quest to get her is what truly grants him fulfilment because his overdramatic five year obsession causing him to over glorify her and the desire for her gave him something to work towards.
Obsession is defined as “an unhealthy and compulsive preoccupation with something or someone” (1), and is a prominent theme (in) The Great Gatsby, Enduring Love and Othello. For example, in all three, there is a great desire to obtain things which are unattainable, and in turn this fuels their obsession and causes it to intensify. Furthermore, the act of being obsessive is a common human characteristic, which enforces the fact that obsession is a key element throughout all the texts. Othello has the desire to seek revenge. Fitzgerald shows the desire of lust for Gatsby to have Daisy, whilst also allowing him to accomplish a social desire of fulfilling the American Dream, which was typical of the 1920’s as people were searching for wealth and status after the economic boom. However Enduring Love By Ian McEwan shows an infatuation between Jed and Joe rather than actual love which also shows an infatuation between Jed and Joe rather than actual love which also shows both the acceptance and denial of homosexuality. One cannot convict any of these characters for perusing in their actions, as the obsession manipulates all concepts of moral absolutes, which allows them to take no consequences for their further undertakings.
In the play Death of a Salesman by Arthur Miller and in the novel The Great Gatsby by F. Scott Fitzgerald, both text creators use their main character to display how to attempt to overcome the inevitable adversity that comes with the pursuit of self-fulfillment. The quote “Efforts and courage are not enough without purpose and direction.” by John F Kennedy greatly resembles the ideas proposed by the text creators through Gatsby and Willy Loman. Throughout the sources, both Willy Loman and Jay Gatsby pursue the American Dream relentlessly to the brink, where they ultimately drown in the relaxing pool of self-fulfillment that is death. However, in their attempt to secure the satisfaction of self-fulfillment, the main characters are used by the
In F. Scott Fitzgerald's famous novel The Great Gatsby, common themes integrated into the story include love, wealth, the past and desperation. Of these themes, desperation is the most prominent. Fitzgerald writes desperation into his characters so deeply that the reader can feel what the characters feel. Examples of desperation within characters include the unreachable love, wealth, new life, and overall happiness.
The green light which is situated at the end of Daisy’s dock symbolizes Gatsby’s hope to be together with Daisy. Nick noticed how Gatsby often stared at "a single green light, minute and far away, that might have been the end of a dock” (Fitzgerald 25).
The world is filled with cheapskates, phonies, and two-faced people. Many use others for their own benefits. In The Great Gatsby, through the motif of superficiality, Fitzgerald critiques the theme that displaying materialism and superficiality can ruin true love and a chance at true love. Objects cannot define a relationship; it should be the feelings developed that defines the relationship of two people. The characteristic of materialism is a barrier for true love between two people. Nick Carraway has just moved to a West Egg, and his mysterious neighbor is Jay Gatsby. Gatsby’s long living dream is to rekindle his love and relationship with Daisy Buchanan, who is currently married to Tom Buchanan. He attempts to pursue his relationship with Daisy through his unexplained wealth. However, their love couldn’t be true because of their focus on “things” rather than each other.
Once stated by Dwight D. Eisenhower, “Motivation is the art of getting people to do what you want them to do because they want to do it.” The aforementioned ideology places an emphasis on an individual’s internal desires, rather than an outside/external force driving the individual’s consciousness (cognitive evaluation.) Therefore intrinsic motivation is one in which an individual 's own desire comes from within; a relentless and genuine passion for an intended goal. On the contrary, when an individual relies on external factors such as, a reward or any other form of external reinforcement, an extrinsic motivation is exhibited. Although society likes to stress the importance in pursuing an internal motivation, in today 's modern world, an extrinsic factor far outweighs an internal desire to accomplish an objective. As humans, we are too diverse in the way we think and develop, lending the mere classification of an internal motivation to become redundant. Furthermore, as
The green light at the end of the Buchanan’s dock symbolizes Gatsby’s lust for wealth and power, and also his dream of having Daisy. The interpretation that stands out the most of any is that green is the color of money, therefore Gatsby’s motivations are fueled by the wealthy status of someone on the East Egg that he would wish to have as well. However, just like his dreams, the light is very “minute and far away” (30). Gatsby throws lavish parties, lives his life in luxury, and fools himself into believing he is upper c...
Daisy Buchanan, in reality, is unable to live up the illusory Daisy that Gatsby has invented in his fantasy. After Daisy and Tom Buchanan leave another one of Gatsby’s splendid parties, Fitzgerald gives the reader a glimpse into what Gatsby’s expectations are. Fitzgerald claims that “he wanted nothing less of Daisy than that she should go to Tom and say: ‘I never loved you.’” (109). Here it is revealed that Gatsby’s one main desire is for Daisy to go willingly...
...der an intense image of the pretence that he believed the upper-class felt during the 1920s. In literature, the rose is usually a symbol of beauty and love, however Fitzgerald makes the comment that in reality, the 1920s are not entirely the wonderful era they are portrayed to be. While the issue of materialism is still very relevant in a modern-day context, the force behind it is quite different. Materialism is less a result of society’s search for love and happiness in an unethical culture, rather, high wages and relatively inexpensive commodities mean that modern, upper-class society obliges to the world of consumerism simply because it can.
In the novel, Gatsby, a wealthy socialite, pursues his dream, Daisy. In the process of pursuing Daisy, Gatsby betrays his morals and destroys himself. Through the eyes of the narrator, Nick, one sees the extent of the corruption Gatsby is willing to undertake in order to achieve his dream. Although Fitzgerald applauds the American Dream, he warns against the dangers of living in a world full of illusions and deceit; a trait common during the Roaring 20s. The language and plot devices Fitzgerald uses convey that lies and facades, which were common during the Guided Age, destroy one’s own character and morals.
"The Great Gatsby" is a book full of passion. There is Gatsby 's passionate love for Daisy. There is Tom 's passion for money. When reading this book I realized that these people broke the American dream in their time. They couldn 't be happy when all they did was chase money. The Great Gatsby was full of themes, motif 's, and symbolism and the way that fitzgerald used his characters to get his point across of what it was like back them was marvelous. Gatsby just wanted the love of his life back, so he did everything he could so that he could support her. I think that out of every single character, Gatsby 's choices were the most pure. The only reason he wanted all of the money that he got was because he wanted to make the woman he loved happy,