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Impact of mass media and advertisement on consumers
Impact of mass media and advertisement on consumers
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In the article, “Designers Refuse to Make Clothes to Fit American Woman. It’s a Disgrace”, Gunn states plus-size women don’t get acknowledged as often by designers, due to their figure. Gunn states that popular designers ignore “plus-sized” women in the clothing industry. The average American woman wears between sizes 16 and 18. Gunn says the industry turned its back on plus-sized women because they would not fit the image they are trying to perceive, they would not take a risk of making plus-sized clothes in fear the line won’t sell like prior clothing lines, and that changing the issue in the industry would be hard to change because society as well as the clothing industry consider thinness to be what women today should look like.
Name-brand designers refuse to make clothes to fit plus-sized women because designers feel as though their body is not what would be accepted by society. In the text it says, “I’ve spoken to many designers and merchandisers about this. The overwhelming response is, ‘I’m not interested in her.’ Why? ‘ I don’t want her wearing my clothes.’ Why? ‘She won’t look the way I want her to look’ (Gunn,pg2). In the text he stated that designers feel like curves on a woman are a disgrace and don’t fit the criteria of what a model should look like.
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In the article it says “100 million plus-size women in America, and, for the past three years, they have increased their spending on clothes faster than their straight-size counterparts. There is money to be made here ($20.4 billion, up 17 percent from 2013)”(Gunn,pg2). It states that plus-sized women have spent more money on clothes than straight-sized woman, yet designers still refuse to make a plus-sized clothing line in fear that the line won’t flourish. Designers are too fearful to take chances and get creative with
In the article, “The Fashion Industry: Free to Be an Individual” by Hanna Berry, Berry discusses how for decades women have been told to use certain products and that if they used those products they would be beautiful. Women over the years have believed this idea and would purchase items that promised to make them prettier, thinner, smarter and even more loved. However, in reality it was never what they wore on their bodies that helped them be any of those things; but what it did help with was to empower women to become fearless and bold by what they chose to wear on their bodies as a form of expression.
From Twiggy to Kate Moss, the fashion industry has been attached to idealizing extreme slenderness, encouraging real women to hate their bodies and at extreme, develop anorexia or bulimia. If these models are exemplars of ideal beauty, then the measure for women is that to be beautiful, starvation level is required. It appears that the media and the fashion industry would have the public believe that ultra thinness symbolizes beauty when in reality, the standard represents infertility, and premature death. The public has to realize that Twiggy is different.
If you’ve ever been to a clothing store before, you have probably seen this phrase on a tag, one size fits all or one size fits most, but do you think one size really fits all? Whether too small or too big the reality is, one size does not fit all or most, “one size fits no one.” Companies each day are manipulating clothing by “vanity sizing” or “insanity sizing” which is a term that means, companies are manufacturing articles of clothing to be small or smaller than the normal size in order to increase sales. “Vanity sizing started off as a marketing tool.” Original sizing charts never had sizes 0 or 2 on them, until now because we are finally realizing that there are millions of sizes in the world. So companies are adding
... working out lifted off their shoulders if they know there is other women out there like them. The average size of women in the United States is a size 14; which is the considered to be a plus size model.
Feldman, Jamie. “Finally, A Realistic Look At The Plus-Size.” The Huffington Post, TheHuffingtonPost.com, 30 June 2015, www.huffingtonpost.com/2015/06/30/plus-size- model-documentary_n_7696740.html.
Throughout history when we think about women in society we think of small and thin. Today's current portrayal of women stereotypes the feminine sex as being everything that most women are not. Because of this depiction, the mentality of women today is to be thin and to look a certain way. There are many challenges with women wanting to be a certain size. They go through physical and mental problems to try and overcome what they are not happy with. In the world, there are people who tell us what size we should be and if we are not that size we are not even worth anything. Because of the way women have been stereotyped in the media, there has been some controversial issues raised regarding the way the world views women. These issues are important because they affect the way we see ourselvescontributing in a negative way to how positive or negative our self image is.
Fashion models don’t need to be thin, they need to be diverse and healthy at whatever weight that is. Not everyone is supposed to be thin, some women are big boned and curvy, others are naturally slim and small boned, some are tall, others are short, some are light skinned and others are darker. So many diverse looks exist in the world today and the fashion industry need to change their perception of perfect. Body image in our society is out of control. We have young men and women comparing themselves to unrealistic models and images in the media and feeling bad about the way their own bodies look because they somehow don’t measure up. (Dunham, 2011) The struggle for models to be thin has led to models becoming anorexic or bulimic, untimely deaths, and inferiority complexes. Even worse is the fact that they influence a whole generation of young women who look up to these models and think “thin” is how they are supposed to be. They influence what we buy, how we eat and what we wear. Why has this specific group captured our attention so much? Why do we seem to be so fascinated in their lives, to the point where we try to look and act just like them? The media is largely to be blamed for this, many people believe the media has forced the notion that everything supermodels do is ideal. Others believe that the society is to be blamed because we have created a fascination with their lives. There are many opinions, and I agree with both of these specific opinions. We allow ourselves to be captivated by these people's lives, and the media portrayal of their lives seem to also enthrall us. (Customessaymeister, 2013) Despite the severe risks of forcing models to become too thin, designers, fashion editors, fashion brands and agencies still ...
"The female ideal, and the pressure to achieve it, have become unrelenting. Not only are women encouraged to be thin, they are presented with a physical ideal that is diametrically opposed to the softness and curves more natural to the female body." -Joan Brumberg, author of The Body Project. Walking through life with labels placed on each woman’s body isn't easy. Our culture has put this image of the perfect body upon us. A picture photoshopping in one model’s chest, another’s legs and still another’s face. We don't like that we are supposed to aspire to this impossible image, yet we fall under the assumption that it is the truth.
Step out into the everyday world as an average American and you will witness an entanglement of varied body size, and shape. Now, enter the world of the media, a world in which you are formally introduced to high fashion, where flashing lights, money, glamour and riches crash around you, satiating every crevice of your being. Here, you will find two unified body types, divided into two categories of shape in women; thin, and thick. Naturally, any woman who wishes to someday strut down the catwalk in Zac Posen, or pose in Marie Claire wearing Dolce and Cabana must have a body that fits one of these required molds, right? It is a well-known reality that many women who cannot reach by healthy means, or do not already have, the desired body type for fashion industries, will develop an eating disorder to starve their way into the position. However, most fail to address the issue of obesity that curdles on the other end of the physical spectrum; the plus size modeling industry. This statement not only boils the blood of millions of American Women, but begs the question: If extremely thin models promote eating disorders, should we prohibit advertisers, especially those in fashion, from using plus size models, as they may promote obesity? To put it simply, no. Plus size models do not promote obesity because they only provide thicker, much larger women, confidence and appreciation for their body without pressuring them to take unhealthy means to shed pounds; they do not encourage overeating and lack of exercise.
“Big is Beautiful” is a campaign started by H&M, a clothing company, which exposes “plus size models” ranging from sizes 16-30 (Rawi). The campaign was started because the designers saw a potential to branch out to younger people by widening their products to larger sizes and better fashion. While the campaign was mainly started to increase sales to more women, people took the name of the campaign and turned it into glorifying obesity rather than embracing being “thick.” The exaggeration of the campaign caught the eye of many women who were overweight and/or obese and they saw it as an opportunity to excuse their unhealthy body size. Having self confidence is a positive quality, being unhealthily obese is not. Obesity can lead to heart disease, heart attack, diabetes, and many other health issues. While being misfitly thin and having eating disorders are also not positive qualities, dieting and exercising 3-5 times per week may help to get to a desirable body
It showed size 0 women lined up with the clothing article that the company was trying to sell. In bold centered words, their slogan was “The Perfect Body”. The fact that the company believed and portrayed that the only perfect body is a size 0 is appalling. This advertisement created a huge controversy and was trending on Twitter, a social networking service. It sparked conversation when U.K residents Frances Black, Gabriella Kountourides, and Laura Ferris demanded a petition against the advertisement that Victoria Secret has put up. Not only do these women believe how barbaric the message came across but they also wanted the company to stop sending harmful messages in the future. They believed the message would make women everywhere feel more insecure about their bodies and the company should focus more on making women feel happy and beautiful. Dwyer, who writes about race, parenting, and social justice for nation publications, stated that “[p]romoting just one kind of body shape as perfect serves to ‘perpetuate low self-esteem among women who are made to feel that their bodies are inadequate and unattractive because they do not fit into a narrow standard of beauty…’” A simple advertisement such as this can cause so much talk; the media is toxic that it’s telling women everywhere how to live their life. It’s so prevalent that it’s been
Fashion is a major way one can physically represent themselves, having the power to show emotion, personality, and culture. Fashion allows one to get a sense of who one is, just by looking at them and their personal style. In early America, this very personal way of expression was stolen from women. Ultimately women were told what was acceptable in society, and expected to follow these beliefs. These expectations of how a respectable women should dress really affected woman mentally and physically. This unthinkable barrier women had to face eventually helped push women to fight for their natural born rights, often violated by
Recently, a video went viral called “Dear Fat People” by Nicole Arbour, a YouTube comedian. In the video, Arbour expresses her thoughts on people who are overweight, which she rudely calls fat. She states, “Fat shaming is not a thing…I don’t feel bad for you [people who are overweight] because you are taking your body for granted.” The backlash was astounding. Many well-known YouTubers responded to the video saying Arbour is being a bully and her comments are sending a negative message to girls everywhere. Many people have problems accepting their body because society constantly tells them they are not perfect. Society's idea of perfection especially affects teenage girls who are overweight. Brands that many of their peers wear are unavailable in bigger sizes, making it hard for these girls to shop. Plus size teens have a hard time finding models that look like them which might make them feel like their body type is not good enough for the kind of clothes these models are wearing. When doing everyday tasks, they may experience discrimination by people surrounding them. These girls who are overweight only want one thing: to fit in. It's hard to feel like you fit in with a
Nowadays, the fashion industry is such a negative push on teenagers’ standard of beauty that it is now becoming an unsolved dilemma for our society. Firstly, Sarah Murdoch, the representative of Bonds underwear, is of the opinion that the fashion industry encourages “unhealthy body images” (Dunkerley, 2008) that are thought to be unrealistic and unhealthy for most women and girls. Besides, the fact that most designers prefer to choose thin models than bigger size ones (Bolger, 2007) shows us an astonishing phenomenon that there are series of clothes from size 0 to size 4 seen not only in the fashion shows but also even in the sale markets because they think that there will be “stigma attached” when doing something for “plus-size people” (Stevens, 2010). Naomi Crafti, representing Eating Disorders Victoria, thinks that teenagers are becoming obsessed with “the very skinny models on the catwalk” in the fashion shows (Stevens, 2010) which gradually leads to “eating disorders, mental health” and “negative body image in young people” (Stevens, 2010).
Instead of having a “plus size” section, womens clothes should be put together while having bigger sizes in the section than just a size large. This generation especially is wanting teenage girls to feel comfortable in their skin while the clothing in the teenage section only goes up to a size large with an occasional extra large. Women and teenagers who are a bigger size will never feel comfortable in their skin if they are having to shop in a store will millions of clothes options but only a small selection for