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Comparison mcdonald to burger king
Comparison mcdonald to burger king
Comparison mcdonald to burger king
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The outside of the McDonalds has the old awning which has the traditional colors of red, yellow and white. The awning of this restaurant does not extend out into the street and the restaurant has big clear window outside. Inside the restaurant is different. This McDonalds also has the upgraded colors and infrastructure. The McDonalds is not the biggest, but not the smallest and looks very up to par. The floor consists of a dark brown type of tile with a black lining in between the tiles. The restaurant also has a mixture of tables and booths. The tables are located towards the windows. The tables have a circle shape and have a light beige color. The tables are supported with a black beam underneath. What was different from this McDonalds from the rest is that these tables had leather chairs that you can sit on. From the way they look I think they were attached to the floor. On one side the leather chair is black while on the other side of the beige table the chair is red.
The booths were a light soil brown and were made of hard plastic and some of these booths were connected with the new green/yellow McDonalds chairs. The restaurant also has a mixture of hanging chandeliers that were green. These chandeliers hung over the tables with the leather chairs that sat by the windows. One new thing they had was some sort of shades like the one you hang at your window hang in certain parts of the restaurant. They were rotating but had words on them such as “chilled,” “beef,” “pepper,” and “tomato.” The shades were colored black while the words were a mix of the colors white, green, red, and yellow. It caught my attention because I had not seen this at the other McDonalds. There was also another shade design but it was made of wood and wa...
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...ts on. His jeans were dusty and so where his light orange yellow Timberland boots. He had had black and grey hair and had a tool belt around his waist.
I only saw two of the staff members behind the counter working. They were both young girls around 20 years old. They both had similar features they were both wearing the same McDonalds outfit which consisted of a black shirt, pants and hat. They both had their hair in ponytails which came out the back of the McDonalds black baseball cap. The cash registers they had was brand new since they could actually touch the screen. I did not see a manager but the boy who was making the burgers was a young Black male also in his 20’s who had a black shirt as he was sliding the burger onto the metal trays. The janitor here also wore the black uniform and was constantly cleaning the restaurant with the standard blue mop bucket.
In 1940, McDonalds was not the multi-million dollar industry that people recognize today. In fact, it started out as a small drive-in style BBQ restaurant, owned by Dick and Mac McDonald, in San Bernadino, California. However in 1948, the entire workings of the restaurant were altered, making it the dawn of the McDonald’s empire. This new drive-in, like other drive-in restaurants of its time, struggled to make a large amount of profit, due to selling low-priced food using traditional methods, which were often labor intensive and expensive. But the McDonald brothers fixed this problem by reducing their menu 25 items to nine items: hamburgers, cheeseburgers, soft drinks, milk, coffee, potato chips, and a slice of pie. Their staple item, the 30 cent hamburger, accounted for 80 percent of their total sales. Later, the brothers altered the production to that of the Fordist assembly line in order to make the whole operation fast and efficient, halving the price of their items, including their prized hamburger. (http://www.aboutmcdonalds.com/mcd/our_company/mcdonalds_history_timeline.html?DCSext.destination=http://www.aboutmcdonalds.com/mcd/our_company/mcd_history.html).
The ethnographic study took place at McDonalds’ shop, Leeds, local market in the afternoon of Monday, 17th January 2011. From away I could observe the huge logo of McDonalds. I stood at the entrance and stared at the shop for few seconds. The shop was far more elegant than the average McDonald’s. The interior has a minimal style with posh chairs, tables, black art deco fixtures, beautiful paintings and attractive lights and draperies. There were large windows so it was impossible for customers to see into the Harvey Nichols store. Also, outside were window boxed filled with flowers or greenery. I could hear some relaxing music. At first glance, I noticed that customers were people with different age groups, genders, ethnic classes, social classes and cultural backgrounds. The language which was more spoken was English. [Without thinking, I was moving towards the counter, I faced] the girl behind the counter [; she] was wearing a red t-shirt with a cap and a hut. She seemed to be in a rush to handle the orders. Despite that, she was friendly and with a smile on the face to welcome the customers. The most co...
The corporation I chose to discuss is McDonald’s. McDonald’s is a publicly traded corporation that includes the following domestic companies, McDonald’s, Chipotle Mexican Grill, and Boston Market. This paper will discuss the following:
The diner itself is a doublewide trailer set high on a five foot, cinderblock foundation. An aluminum awning extends outward about six feet along the front of the building. Underneath the awning, yellow fluorescent lights, which theoretically do not attract bugs, glow at night. They are mounted over a row of metal framed, screened-in windows.
In many ways, McDonald’s is the model business empire. All-American food, speedy service and a perceived value for money all go some way to explaining why the giant corporation continues to pack in diners to its restaurants every day. Nothing seems to dent the popularity of the mighty Big Mac, even under the pressure of harsh criticism that golden arch still stands tall. Somethings however you just can 't ignore on many different accounts very disgusting things have been found inside of different items on the menu. “Katherine Ortega bought a large order of nuggets from a Newport News McDonald’s and took them home to feed her kids, only to shake a deep-fried chicken head out of the box and onto the plate. That’s not white meat, obviously.”(K
When it comes to fast food restaurants like Mcdonald 's and Burger King, people tend to wonder if they 're more similar or different. Each restaurant has qualities that separate them from another, but yet there are also many ways they 're similar, too. These two restaurants have been around forever and do a very big business around the world. Their greasy burgers, fries, ice cream, etc., are tasty treats to many americans that they can 't go a day without. They 're so focused on the food that they probably aren 't wondering what I am, what are the similarities and differences between Mcdonald 's and Burger King?
McDonald’s workforce consist of 73 percent women and people of color making, 43 percent of them are franchise staff and 55 percent are suppliers; additionally, the company has two stores opening everyday in China (Singh, 2010). Furthermore, Lee and Kye-Sung (2000) states 49 percent of McDonald’s total revenue comes from the international market. Gibison (2008) states in order for McDonald’s to reach and increase consumers from diverse backgrounds and different cultures the company tailor its menu by added specialty food for different countries and cultures. An example is the company...
OPPORTUNITIES: McDonalds has many opportunities to change its look, menu, and customer service. McDonald’s started building newer building incorporating the arch, along with more modern furnishings. The menu has changed by adding more breakfast items and introducing the McCafe in certain areas.
Have you ever wondered how the business empire of McDonalds was started? With over ninety nine billion served, it was started in 1940 in San Bernardino, California. It was started off as just a Bar-B-Q that served just twenty items. Its first mascot was named “Speedee” They eventually realized that by setting up their kitchen like an assembly line that they could be much more productive and get their food done faster, with every employee doing a specified job; the restaurants production rate became much higher. A milkshake machine vendor came into their small restaurant one day, his name was Ray Kroc. He saw how much potential the restaurant has, so he bought it out and opened one of the first franchises. Within the first year of Ray Kroc buying it, there were one hundred and two locations all around the world. McDonalds currently is one of the largest fast food restaurants in the world and currently has served over sixty four million customers through one of their thirty two thousand sites. It has almost become a way of life for America. Though, McDonalds started off as a small business between two brothers, it grew into one of the largest restaurant franchises in the world and greatly affects our society and how we eat our food.
McDonald’s restaurant was founded by two brothers, Richard and Maurice (Dick and Mac) McDonald, in 1940. They initially opened the restaurant under the name McDonald’s Barbeque which was located in San Bernardino, California. The McDonald brothers had a vision of a drive-in restaurant that focused on quality food and good service. They served a simple menu consisting of 20-25, mainly barbeque, items. In 1948 after eight years of operations the McDonald 's brothers discovered that the majority of their revenue was coming from hamburgers. With this in mind, they decided to change the menu and set their focus mainly on hamburgers. They also changed the name of the restaurant to simply “McDonald’s” and adopted an assembly line approach in the production process. After continued
· Burger King Corp. that offers an array of value-priced offerings and makes kitchen and drive through upgrades
Also, the staffs are to wear the correct McDonald's uniform, so they will be easily noticed by customers, if they need help by the staff wearing black trousers and top with a McDonalds logo on the t-shirt.
Economies of scale are the advantages that accrue as organizations become bigger and expand their activities. The firm that I chose is McDonalds. It is one of the world’s largest fast food restaurant chains. McDonald’s economies of scale allow for bulk purchase of products, faster growth, specialized management, and franchise support. Additionally, profits received and significant cost savings are a big part of McDonald 's economies of scale.
"McDonaldization.com - What Is It?" McDonaldization.com - What Is It? N.p., n.d. Web. 11 Dec. 2013. http://www.mcdonaldization.com/whatisit.shtml
McDonalds is one of the world’s largest fast food chains, feeding many people for low prices. What people don’t understand is what is actually