Deregulation Essay

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Violent and indecent content on children’s television again provoked the ire of concerned parents and legislators. National studies began to surface, linking a child’s exposure to violent content on television with violent episodes occurring later on in that child’s life. For example, the show Dungeons and Dragons originally ran from 1985 through 1987 on CBS became an instant controversy because the main characters who were a group of children were supposed to kill their nemesis in the first episode. The children were also given a weapon to defend themselves against enemies. America was outraged and the FCC began to receive pressure from both parents' rights groups and Congress to re-examine the 1984 policy of deregulation of children's television. Congress finally identified the ineffectiveness of the market theory of deregulation espoused by the Reagan administration because there were more commercials on television than ever before, broadcasters aired anything that would make a profit, violent television shows erupted, and there was virtually no regulation of the content airing on television. Self-regulation was not regulation at all.
3.1 Indecency and Obscenity on Television
The pressure from parents’ rights groups such as the ACT, was finally exposed in the Action for Children's Television v. FCC (ACT I) in 1988 where the concern was limited to the indecent exposure and obscenity on television at hours when children were likely to be watching. The Court looked at the regulations imposed on commercial broadcasting networks in 1987 as a response to parental outrage and the government’s responsibility to care for children’s well-being and protect them from obscenity and indecency on television.
In doing so, the District o...

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...do not want to spend the money to air educational children’s television programming knowing they do not have the audience and will only lose money. In addition, broadcasters are facing practical issues in their efforts to comply with these regulations. For example, a single thirty-minute episode from Where in the World is Carmen Sandiego or Ghostwriter from PBS costs as much as $390,000 bringing this cost more than most non-educational programs. Another problem occurs when a broadcaster spends the money to air “educational” television shows and the FCC decides that show is no longer deemed as providing necessary educational content. The broadcasters also contend that many Americans subscribe to cable or satellite television where there are many channels and children will opt for programs on Nickelodeon or Disney over what the broadcasting station has to offer.

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