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Marketing Delta markets their product in many different ways. Delta Airlines uses many commercials, ads, and in the past, they used posters. They use these different methods of marketing to try and interest the viewer and to try and persuade them to use their airlines. To help persuade their viewers they commonly use slogans. According to Christine Delta Air lines “Delta has filed for trademark protection with the U.S. Patent and Trademark Office for what sounds like the airline's newest motto: The World's Most Trusted Airline.”
References
Delta Air Lines, Inc. - Company Profile, Information, Business Description, History, Background Information on Delta Air Lines, Inc. (n.d.). Retrieved February 28, 2018, from http://www.referenceforbusiness.com/history2/5/Delta-Air-Lines-Inc.html