Consumer buying behavior in online shopping
Abstract:
Introduction:
Everybody in the world is a consumer by knowingly or without knowingly. Everyone consumes everything for their use. Consumer is nothing but the person who buy the product for consumption. Today's trend is to buy in internet because technology has been developed through internet for past two decades. Not only youngsters but even adults show interest towards online shopping. As there is no use to go out and buy things people rely on it. They think that product in online have same efficiency and effective quality when compared with shopping in streets or shops. May be it is true and some product have more quality when compared. Online shopping has changed the marketing
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Definition and types of consumer buying behavior. 2. Stages in consumer buying process. 3. Factors that affect and influence consumer buying behavior. 4. Consumer buying model. 5. Consumers in India. 6. Data analysis.
Research methodology:
The study is collected from national and international journals, books and publication from various websites which is called as secondary data.
Definition of consumer buying behavior:
Consumer buying behavior is the total sum of a consumer's attitudes, preferences, intentions, and decisions regarding the consumer's behavior in the marketplace while purchasing a product or service. In simple words Consumer Buying Behavior refers to the buying behavior of the ultimate consumer. The study of consumer behavior draws upon social science disciplines of anthropology, psychology, sociology, and economics.
Types of consumer buying behavior:
The company should adopt different marketing strategies based on market share. The marketing leader should promote the buying behavior by repeating advertisement. There are four different type of consumer buying behavior such as: 1. Complex Buying
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In such cases the product searched for buying is relatively expensive and risky. 2. Dissonance reducing buying behavior: Dissonance Reducing Buying Behavior represents such case in which the involvement of the consumers is high, but the available brands show less differences. The purchase of the product is relatively quicker in this kind.
3. Habitual buying behavior:
Habitual Buying Behavior is one of the types of Consumer Buying Behavior in which the involvement of consumers in the purchase is low along with the few differences among the alternative brands. In this case the products offered are cheap and purchased frequently.
4. Variety-seeking buying behavior:
The fourth type of Consumer Buying Behavior is variety-seeking buying behavior in which the involvement of consumer is low, but the brands exhibit much perceived difference. In such situations, consumers are switched more from one product to another.
Stages in consumer buying behavior process:
The 6 stages are:
1. Need Recognition(awareness of
Consumer behavior is the ways that consumers exhibit in searching for, purchasing, using, evaluating, and disposing of, products and services. The study of consumer behavior as a separate marketing discipline all started when marketers realized that consumers did not always react as marketing theory suggested they would (Ekström, 2003). Many consumers rebel at using the identical products that everyone else used, instead they prefer differentiated products that they feel reflect their own special needs, personality and lifestyles.
Secondary source of data such as books, journal and articles for the research have been used.
This paper presents a dynamic model on the consumer behaviour on the real world marketing issue. It will further discuss the marketing and industrial experiences encountered daily in everyday business life, in addition is the Consumer behavioural issues and consumer analysis or recommendations.
Consumer Decision Process From buying a hamburger to buying a house people use a process in order to make a decision on what to buy. (book cite) describes this as the consumer decision process (pg.175). Utilizing a consumer decision process model, marketers are able to better understand how consumers are purchasing products and services. The five step consumer decision process model includes need recognition, information search, alternative evaluation, purchase, and post purchase.
Consumers with brand loyalty are indifferent with too many choices in shopping as they tend to ignore other brands and chooses product from their preferred brand.
Consumer offerings are essential products that are available in the consumers’ market. However, not all these offerings are part of the consumers’ need at a particular time. In this brief piece of writing, readers will understand the consumer offerings that relate to their needs and when. Similarly, readers will learn the difference in these offerings and probably the products the author has patronized with a vivid example. At the end of the paper, readers should feel free to consult the references that aided the writing.
Consumer Decision Making Process A key factor in successfully marketing new/existing products or implementing a product Extension is a thorough understanding of the motivation, learning, memory, and decision Processes that influence consumers purchasing behavior. Consumer purchasing behavior theories have found their way into managerial decision making to help companies more effectively develop and launch new products, segment the market, determine market entrance and in brand management. Therefore, a better understanding of how consumers decide what to purchase is critical to the success of a product. There are numerous theories and models describing the consumer purchasing decision process.
There are 3 types of consumer buying decision which include: Routine, Limited, and Extensive. There are 5 criterions that determine consumer’s type of buying decision: Involvement, Time, Cost, Information search and Number of Alternatives.
In today’s competitive world where organizations looking for high profitability and market share, consumers have very important role. Companies are looking for capture consumers in order to get larger market share. For this reason organization developed a number of techniques and tools. One of such tools is consumer behavior which has been come from economic theory. Consumer behavior is mainly studying the factors and situations that can affect purchase decisions of consumers. Consumer behavior is being very important discipline of management sciences which help out to understand of customers’ decision making.
Shiffman, L.G. & Kanuk, L.L. 2010. Consumer behaviour. 10th ed. Upper Saddle River. NJ: Pearson Prentice Hall.
Schiffman, L. G., & Kanuk, L. L. (2010). Consumer Behavior (10th ed.). Upper Sadle River, NJ: Pearson.
Consumer behavior incorporates certain activities, decisions or experiences, which satisfy the needs of the consumers. It concerns all the activities that incorporate consuming, obtaining and product disposing of that precedes and carry out these actions (Darling, 2015). The Consumer behavior remains one of the important areas for research in the tourism and marketing fields in terms of travel behavior or the behavior of tourist (Rid, Ezeuduji & Pröbstl-Haider 2014). There are a few comprehensive literature reviews on the behavior of consumer typically described his injurious area with the help of the existing models or concepts of Consumer Behavior. There are exceptions in the insights of the authors who give the review about
The study of marketing shows the importance of consumer behaviour and the factors which affects the decision of a consumer. It is very necessary to understand the behaviour of consumer to evaluate the key points which are very useful for sustainable marke...
To achieve and maintain success in such a complex system as market it is essential to every marketing person to understand clearly consumer behavior. Understanding consumer behavior is not that easy as it may seem from the first glance. The reason is that there are plenty of various factors that may influence it in one certain way or the other. When considering each of the factors it is also important not to forget that they ought to be analyzed as different parts of one whole picture, that is, in correlation with each other.
The research on consumer behavior assists the organization recognize and forecast the purchase behavior of the consumers while they are purchasing a product. Thus, the study of consumer behavior helps the marketers not only to understand what consumer's purchase, but helps to understand why they purchase it (Kumar, 2004). There are a lot of elements which can influence the purchase decision of consumers such as social influences, cultural influences, psychological factors and personal factors (Super Professeur, 2011). Understanding these factors helps the company to market the product on right time to the right consumers in order to generate more profits. On the other hand, if the marketers fail to understand these components that might influence consumers, they will fail to convince the consumers to purchase that product or will fail to meet the demands of consumers. However, consumer behavior is one of the stimulating and challenging areas in marketing studies being a human activity focused on the products and services. Thus understanding the behavior of the consumers is a great challenge. Moreover, it is not easy to get a full picture of consumer behavior as customers make plenty of different buying decision every day and they usually do not know exactly what influences their purchase. In short, basing on all