Decision Making

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Decision-Making Nutrorim has a lot to learn about decision-making. They can go about changing their decision-making process into an effective tool for the company several ways. Don Rifkin needs to change his leadership style and research the different methods of decision-making that will be useful for his company. He needs to reformulate the problem and consider all the employees’ ideas before a final decision is made. In order for good decisions to be made, Nutrorim will have to try different methods and learn through trial and tribulations to end the conflict that plagues their discussions. The main problem at Nutrotim is the decision-making process, or lack there of. When it is time to make a decision, there is a lot of bickering and conflict and no resolution. It is good that there are several different opinions on how to handle things, but the group needs to take the differences and make them work to their advantage. When people express differences openly and challenge underlying assumptions, they can flag real weaknesses and introduce new ideas (Garvin & Roberto, 2001). It would be effective for Nutrorim to discuss all their ideas and ways that they can incorporate their ideas into a universal solution. This way everyone feels that they are contributing in the decision-making process. Don has a way of trying to avoid conflict. When ChargeUp was in the marketing phase, the marketing manager asked the opinion of the entrepreneur Nora. Nora was not keen on the product with the new ingredient. This caused friction between her and the R&D manager Steve. Don’s solution to the situation was simply to end the conflict by tabling the issue. First, this causes Nora and Steve to feel that their opinion is not really a factor in the decision and they are not as willing to provide input into any other decisions concerning the product. Second, if Don would have at least inquired into why there was a difference of opinion Nora and Steve would have given feedback into their opinion and it could have helped the outcome of the decision and added a little unity to the group. Don realized that Nutrorim needed help in the decision-making area. He decided to get an expert to come in and give them advice on how to establish a reliable decision-making process. Bringing in an outside source to give advice is good and bad.

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