Deadpool Persuasive Essay

710 Words2 Pages

JaBrelle Ford
Professor Gallego
ENGL 1302
16 Feb 2016”

Merc With a Mouth: Deadpool's Advertisement Campaign

The Marvel Cinematic Universe is full of elusive, charismatic and heroic characters. Marvel has grossed billions of dollars in making family friendly movies for all to enjoy, However, a year ago, production for Marvel's most adult, foul mouthed superhero changed that. Deadpool is perhaps one of the most advertised movies to date, drawing the attention of everyone around the world, even those who essentially don't know who the hero is. Deadpool has become more and more prominent in the MCU as of late, due to a steady stream of social media ads that increase the characters fanbase. Deadpool himself didn't catch the attention of moviegoers, …show more content…

There are so many advertisements linked to this movie, that eventually, someone has witnessed the big promotional campaign Deadpool, is providing. Marvel's attempt at hitting a critical mass of movie goers leading to release is evident through the multitude advertising that grabs curiosity of those aware. Basically a curiosity to see what this loudmouth superhero has to offer through his use of firing off cheesy one-liners, a substantial amount of weapons, and perhaps one of the most accurate adaptation of a comic book costume to date. The use of advertising to promote this movie is extremely forceful, yet compelling.. For example, there is an ad in which Deadpool explains and demonstrates the correct way for men to check their prostate. Deadpool is essentially a superhero solely because he had prostate cancer, in doing this he's using logos to inform a male audience the correct way in carrying out such an examination. He also uses pathos in this ad as he makes light of the situation, telling jokes, making comedic metaphors and bringing positivity to a situation that is typically negative. In this way, the advertising campaign for this movie is so top notch, in that through each of their ads, their focal point targets a different group of people whilst still promoting the movie itself. There is even an ad that is intended for a female

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