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Personal Strengths
How market segmentation,targeting and positioning are important
What are personal strengths
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David Rendall was very successful in arguing his claim succinctly throughout the book. He reiterates his compelling argument that we should accept ourselves the way we are and embrace our unique qualities to the greatest advantage. We need to build on our strengths instead of trying to fix our weaknesses. Throughout the book, Rendall provides the reader with inspiration quotes and biographical clips of individuals who were bold enough to break free from the mold of conformity and embrace their uniqueness. This provides the reader with real life examples of people and corporations that embraced and flaunted their weaknesses to convert them into their strengths to make them successful. The argument was compelling and convincing to me because …show more content…
We can all relate to this case study since almost everybody has shopped there at one point or the other. He say how Walmart’s weakness of providing cheap quality products and bad costumer service is a strength in another way since they provide the cheapest prices compared to any other retail store. Target has products of higher quality which results in higher prices for their products. On the other hand, Kmart tried to be everything to everyone by having high quality products with low prices, which eventually lead them to their downfall and ultimately filed for bankruptcy (Rendall 295-297). This supports the author’s argument in showing us that we do not need to be well rounded and be the best at everything. In fact we simply cannot expect to reach perfection in everything we do. By focusing on both our strengths and weaknesses we limit our progress in being the best at everything and we end up with the worst of both worlds. Kmart ended up with the worst of both worlds by trying to be a well rounded mix of Target and Walmart. Instead, we should find the strengths in our weaknesses and focus on improving them to reach of full potential to be the best in them just like Walmart and Target. I hope heartedly agree with Rendall that differentiation requires us to be
Despite finding Harley’s article easier to absorb, I will be providing insight and knowledge of Scannell’s article “Dailiness” as I drew interest into his concepts and ideas behind the notion of temporality of everyday life. After Scannell’s reading, I could see myself reflecting different notions of time and ‘media time’, through his concepts of routinisation and the ‘care structures’ of dailiness I became exposed to the recurring cycle we live in.
In John Leo’s “The Beauty of Argument”, Leo discusses how discussion and debate has changed drastically over time.
In the textbook, “Everything’s an Argument”, there is an article from Charles A. Riley’s book “Disability and the Media: Prescription for Change”. Charles A. Riley, a professor at Baruch College and has obtained many awards for his writing on related issues about disabilities. Charles Riley has written many books on Disability and the Media; Disability and Business and has been honored with City’s Leading figure in New York for supporting the rights of people with disabilities. In the article, Charles has explained the why there is a need of change on how media illustrate the people with disabilities. In the article, he has also written that how celebrities with disabilities are treated in the media. Celebrities with disabilities are forgiven
In this passage, the audience truly sees the meaning behind Herbert Kohl's message. His purpose for writing comes back to the fact that people interpret situations differently in every way. Kohl not only wanted to highlight the purpose behind wanting to learn something new but he also wanted readers to be aware that most time it does not come down to the inability of someone who doesn't want to learn but the real reason behind why they don't want to. People have different opinions on topics such as these but Kohl wanted to show that being able to want to stand up for your culture and the meanings behind it are rather important. Behind Kohl's purpose for writing, we see an insight into his past life relating to Wilfredo's. Kohl's reason for
Out of the three examples he wrote about, one’s motto was to ‘eliminate excuses’. In 1980, John Paul DeJoria (who was then living in his car) and Paul Mitchell (a hairdresser) started their company, John Paul Mitchell Systems, of selling shampoos and conditioners. Their starting capital was only $700. It was a rather unpromising time to start a business, with inflation at 12.5 percent and interest rates at 18 percent. Previous to the start of the company, DeJoria grew up poor in the Los Angeles area. He did not have the money to attend college, so he took numerous sales jobs, including a succession of positions at hair-care firms. In fact, he got himself fired from most of them. This had a profound effect on him as he told Charles Payne on his radio show. “When people fire you for not being their kind of manager, it makes you want to be your own manager,” DeJoria said. DeJoria later teamed up with Paul Mitchell. Unfortunately, a European investor pulled out of their business before they were able to launch. This left Dejoria and Mitchell with practically nothing. So before the first bills were due, DeJoria packed his new hair product in his trunk and found his own buyers going door to door. Perseverance pays off, as DeJoria and Mitchell’s privately held company makes 90 hair-care products that are sold in 100,000 salons nationally and in 80 countries today. DeJoria’s advice to
Héctor L Carral, a multimedia engineer wrote an article titled Stop Saying Technology is causing Social Isolation for The Huffington Post. The author of the article has a biased option, therefore does not include any research that would refute his argument. Carral states “it’s only obvious to blame them [technology] for some of society’s problems. Carral also states I believe that accusing technology (and, again, especially smartphones) of ruining social interaction and even all kinds of experiences is, to say the least, quite wrong and misguided. There was an obvious division between the commenters who agree with Carral and those who disagree with his argument. The demographics of commentators. From observing the occupations that the commenters listed, it was apparent the people who were against Hector Carral’s article were parents and educators while the people who agreed with his
The key issues for K-Mart strategies are finding the right cost level for an opportunity to be aggressive, and differentiating the product for consumer in terms of different consumer and different intangible product attributes. K-Mart and Sears should be combined with a new overall corporate competitive strategy using a cost focus. This may turn out to be the only sensible strategy, and the one which best describes the strategy adopted. Strategies of cost leadership and product differentiation are often described as if they were mutually exclusive you can either pursue one or the other, but not both.
“Where justice is denied, where poverty is enforced, where ignorance prevails, and where any one class is made to feel that society is an organized conspiracy to oppress, rob and degrade them, neither persons nor property will be safe”( Douglass). This famous quote epitomizes the philosophies of Frederick Douglass, in which he wanted everyone to be treated with dignity; if everyone was not treated with equality, no one person or property would be safe harm. His experience as a house slave, field slave and ship builder gave him the knowledge to develop into a persuasive speaker and abolitionist. In his narrative, he makes key arguments to white abolitionist and Christians on why slavery should be abolished. The key arguments that Frederick Douglass tries to vindicate are that slavery denies slaves of their identity, slavery is also detrimental for the slave owner, and slavery is ungodly.
In general merchandise retailing, Wal-Mart’s primary competitors are Target and Kmart. Retail superstores such as Circuit City and Bed, Bath, and Beyond, also provide retail competition. A survey found that the majority of respondents favored Wal-Mart over stores like Target and Kmart. Respondents claimed Wal-Mart offered lower prices, better variety and selection, and good quality. The needs of consumers is an important economic feature in all competitive environments. What attributes (price, variety, quality, etc.) prompt buyers to choose one retailer over another is very important in the competitive landscape.
Everyone wants to be “happy.” Everyone endeavors to fulfill their desires for their own pleasure. What makes this ironic is, the fact that most don‘t know what the actual definition of happiness is. “In Pursuit of Unhappiness” presents an argument, which states that not everyone will be happy. Darrin McMahon, the article’s author, explores the ways our “relentless pursuit of personal pleasure”(McMahon P.11;S.3) can lead to empty aspirations and impractical expectations, making us sad, and not happy. Rather than working to find the happiness of others, we should all focus on finding what makes ourselves happy. It is easier to find happiness in the little things
What came first the chicken or the egg? This age old question has been argued over by many people. In the same way the question of what comes first between Regeneration and Faith has also been argued by many biblical scholars throughout the year. When you look at the evidence in the Bible, and use logic, it is clear that Regeneration precedes Faith.
As revealed by the SWOT analysis earlier Kmart has potential to pull itself out of its current position of facing closure. In order to exploit opportunities and counter threats Kmart needs to build on these competencies to strengthen its position and counter internal weaknesses against the single largest industry threat - increased competition in a mature market.
Kmart's main weakness was that it had an aspiration to be all things to all people – its dabblings in drug stores, home improvement stores, bookstores, cafeterias and specialty stores in the 1980s and early 1990s seemed to spread the company very thin. This focus on diversification is just one example of how the retailer has often not made the wisest choices when faced with a tight spot. By the 1980s, just before the rise of Wal-Mart, Kmart had become complacent. It believed it would be the king of discount retailing, now and forever.
For personal and professional growth, given my personality traits, I need to embrace my strengths and weaknesses. I must use my strengths to my advantage, to be more effective academically and in the workplace, but I also need to identify and try to overcome my weaknesses, especially professionally.
To create a formidable article, authors have a way of arranging the facts, ideas, problems, and use them to formulate conclusions that help readers understand the purpose of the material. Kent Lewis (2008, p.337) stated that "deductive reasoning describes a process of applying known truths to real situations and reaching new conclusions". It is a type of the logical reasoning that Michael Taube attempts to use in his article to prove that globalization is beneficial to the society at large. The author mentioned that "If a product in Canada is inferior to a product from Korea, the smart consumer will buy the latter” (Taube, 2008, p. 378). In this conclusion, Taube uses a support or reasoning to build into the conclusion that consumers buy cheaper