Dante's Micro-Influence

Millennials tend to be more influenced by micro-influencers rather than by traditional ads and marketing schemes. One of the reasons micro- influencers are so successful is because they are likely to be more relatable. According to Venturebeat.com, micro-influencers are more likely to post about specific topics and niche areas (Venturebeat.com 2017). Many micro-influencers are experts on their topic and have die hard collections of people who share their same views. Micro-influencers tend to have higher rates of engagement among their posts as opposed to macro-influencers. According to Makerly’s study, influencers with 10 million followers have a like rate per post of 1.6 percent, while micro-influencers with 1,000 followers see a far

Dante is a junior media studies major at Temple University. He has a plethora of talents which range from rapping, hosting, party promoting, and djing. Dante has a very high energetic attitude that people are drawn too, which also makes him easy to talk to. He is part of the hip-hop group CYNMOB, which is based in New York. The group also consists of P. Diddy’s son, Christian Combs who is one of the forerunners. Along with hip-hop, the group markets themselves by selling merchandise, such as t shirts and hoodies. Dante has a strong presence on Temple University’s campus, serving as Vice President of the Pi Rho Chapter of Alpha Phi Alpha Fraternity Inc. Dante uses his energetic attitude very well when hosting events, causing people tend to gravitate towards

One of the tactics he uses is genuinely being easy to talk to. When on campus, people see how easy it is to interact with so it puts him in a positive light, which makes him seem more trust worthy. His outgoing, energetic attitude also aids him in building connections because people are not scared to go up and speak to him. Another tactic he uses is promoting himself. While hosting an event he will regularly shout out his social media platform handles and other events he is hosting which gains him more followers. Also as I stated earlier, his personal website is linked to the CYNMOB website, giving him a large amount of exposure. Another tactic he uses to enhance his brand is the use of social media. He hires professional photographers and videographers to take his pictures and videos. Fans are able to go on his Instagram and watch a recap of him hosting an event. Another tactic he uses is simply going to other people’s events and introducing himself. This builds connections while he is marketing his