Current Campaign Promoting Cervical Screening Awareness

1548 Words4 Pages

Current Campaign promoting cervical screening awareness The Smear Campaign launched on 10/03/2014 by NHS Greater Glasgow is aimed at women aged 20 – 35 in this region. The campaign aims to diminish the barriers which are stopping women from attending their routine cervical screenings. It is backed by 2 famous Scottish radio DJ’s, Radio Clyde’s Knoxy and Suzie McGuire, and they are trying to promote the benefits of attending these screenings to banish the myths that they are painful and embarrassing. According to Emilia Crighton, Consultant in Public Health Medicine, “New research shows that the main barriers stopping women from attending cervical screening (smear test) are fear, embarrassment and pain.” (http://www.nhsggc.org.uk/content/default.asp?page=s1192_3&newsid=17764&back=home). They encourage women to watch their online video which shares the story of a woman who attended her routine cervical screening and was found to have early cancerous cells on her cervix. This smear test helped detect these cells and the 3 videos can be seen online via Youtube. http://www.youtube.com/watch?v=z6QEdma5SDw, http://www.youtube.com/watch?v=2Pe-Njiiv38&list=PLmuRxztsS0Nxxx-2_til-mHfG20topFyt, http://www.youtube.com/watch?v=XfO9bWNJHFA&list=PLmuRxztsS0Nxxx-2_til-mHfG20topFyt. These videos use humour as well as factual information to promote the benefits of attending regular smear tests, which is available for anyone to watch who has an internet connection. This campaign is widely promoted through the use of social media, these videos are displayed on YouTube and this campaign has been advertised on the internet and in various news articles. About Cervical Screenings These cervical screenings are available to women aged 20+ free of charge t... ... middle of paper ... ... smear tests. Speaking to these women on a one to one and group basis would hopefully contribute to changing the views of society. The more knowledge and information people have regarding a particular subject the more it can be shared amongst regular women in society. Holding these presentations would hopefully banish the myths that smear tests are uncomfortable, painful and embarrassing, it allows women who may not be so confident in coming forward to seek advice and hopefully leave with a different outlook. Rationale for the activity in the context of Health Promotion issue Evaluating activity I plan to get feedback on how successful the women attending these presentations felt the campaign was. I would do this by asking the women to provide their email addresses on arrival to allow us to conduct a feedback questionnaire on how helpful they felt it was. It would

Open Document