Culture Produces Fake Individuality

My profile page is constantly reflecting culture industry especially as a young adult by what I wear, what I write and the images I allow my audience to see. Culture industry is the things we consume to express our identity, like the things we buy seen in the media or in politics. We fail to realize is that all products are alike an exist to promote themselves and the system thy represent. As a result it becomes the ‘freedom to chose what is always the same’. Advertisinig compets with each other for the best sells on the same product only difference is a logo or brand name being attached to it. “Culture is a paradoxical commodity” (Lemert,167) Culture represents exchange value, distracting us from our normal life struggles over power and resources. Adorno and Hoerkheimer argues that culture produces fake individuality. By

Another example where culture industry is producing fake individuality would be our views on dating. Our expectation of what our perfect match should act and look like comes from the media and Disney movies we watched as kids. The expression of love is boxed in so when a new form of love comes along we don’t know how to except and just cast it out. Herbert Marcuse introduces the cycle of stupefaction where we work until stupefied and then relax with Television. The things we see on television and on social media promote happy consciousness, the capitalist consume culture produces the false needs, and we feel as though we need this specific item when in all actuality we don’t. Like the makeup and new trendy clothing seen all down the public wall we see it and think to stay up to date in culture (to be relevant) I must have it. Macurase also draws from Freud’s logic on how our own social reality forces people to discipline their basic impulses and it sublimates the impulses into acceptable