Cultural Colonialism And Cultural Imperialism

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Cultural Imperialism and Media Imperialism
The definition of the cultural imperialism in the Cambridge dictionary is simply as one “culture of a large and powerful country, organization, etc. having a great influence on another less powerful country." Yet to get the real and important meaning of cultural imperialism, we have to know more than its basic dictionary definition.
Starting with a historical background of the development of the Cultural imperialism expression Rauschenberger (2003) discusses some theories in order to define the Cultural imperialism. These theories saw the light in the 1960’s and counted as important theories in the 1970’s. After the Second World War Cultural imperialism definition gained several new terms such as; neo-colonialism, economic- imperialism and, soft-imperialism. Later on and over the times it has also gained more and more terms like Media Imperialism. John Tomlinson (1991), in his book, Cultural Imperialism: A critical introduction, defines the term as "the use of political and economic power to exalt and spread the …show more content…

Simply we can understand from Sarmela’s definition is that cultural imperialism moving towards economic and social-oriented. And in order to reach this orientation, the countries all over the worlds need to share the same knowledge, fashion, culture, values, etc. that’s mean to share almost everything. Also, he added in his article that the whole world becoming a “cultural common market area”, as all kinds of technical product development, fashion, knowledge, music and literature is manufactured, bought and sold are the same. This is leading the flow of information to be easy to go everywhere in our

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