Crumbs Cupcake Shop

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Recommended: The economics of the business of cupcakes

Crumbs Cupcake Shop is most likely one of my favorite pieces I have ever designed. I am displaying here, part of the menu I developed for the company but the project was much broader than that.

The assignment given was to create our own (mock) cupcake shop, and brand the entire company. The scope of the assignment called for inspiration to be given, sketches, final sketches, and computer drawn sketches. Then, when complete with all sketches, it was assigned to create a logo, menu, flyer, poster, gift card holder, cupcake box design, among other things. Overall, I utilized a pastel and playful color palette, along with a serifs and script fonts to fit the cutesy theme of the project.

Within this project, I learned the business aspect to

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