Cruise Industry

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INTRODUCTION
The origins of the cruise industry can be traced to 1818 when Black Ball Line began shuttling its customers between America and Europe, taking note of the comfort of its passengers. (Boyd, n.d.) The introduction of air transportation as a more economic transport alternative forced ocean liners, which ferried people to destinations in comfort, to innovate into a new product for survival. (Boyd, n.d.)
Ocean liners eventually came to a gradual end with improved air transportation and they had evolved to modern cruise ships (Rodrigue & Notteboom, n.d.) that carried themselves as the destination, instead of a transportation alternative. (Royal Caribbean International, 2013)
According to Cruise Market Watch (n.d.) the revenue generated by cruise tourism is estimated at US$36.2 billion with about 20.9 million passengers carried for 2013. This shows that the cruise industry is undoubtedly a profitable industry with a pool of like-minded tourists, where cruise companies are the one-stop shop offering a comprehensive package for a vacation.
DEFINITION/CHARACTERISTIC
Cruise Tourism is niche tourism and it forms a small part of the global tourism industry, according to Dowling (2006). A cruise refers to travelling by sea to undergo a vacation not for transportation reasons or cargo handling. (Mancini, 2004) A vacation taken up through cruising would allow tourists to relax, enjoy the floating paradise of restaurants, casino, swimming pool, indoor gym and other installations on the cruise ship. The cruise ship in this case, would be the destination of the vacation, as tourist would spend all of their time on board, except instances when the ship reaches port and optional activities can be taken up at the port.
Although cruises tra...

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