Crocodile Dundee Appropriation

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CHAPTER 3: ACTIONS THAT CONSTITUTE APPROPRIATION OF PERSONALITY RIGHTS

This chapter delves into the actions and elements that amount to appropriation of personality rights of individuals which can well be extended to sports persons. It analyses the problem underlying appropriation and the economic interests attached thereto. It also focuses on the approach adopted by various Courts in how they determine the elements of appropriation as a tort.

Introduction
"That the individual shall have full protection in person and in property is a principle as old as the common law; but it has been found necessary from time to time to define anew the exact nature and extent of such protection."

In the words of Frazer, the concept of an individual's personality …show more content…

Nonetheless, this approach is not without its flaws, as was evidenced by cases such as Hogan v Koala Dundee Pty Ltd. In this case, the defendants had used images extracted from the plaintiffs’ film, ‘Crocodile Dundee’, and, specifically, had used the name ‘Dundee’ on their merchandise without the defendant’s consent. As per Pincus J, it was viable to bring a passing off action concerning an image, including a name, unrelated with any business at all’. This brilliant, novel and wide proposition can be extended to the personality rights of sports …show more content…

Manning J explained, stating that the development in the advertising business had ‘opened up a new field of gainful employment for many persons, who, by reason not only of their sporting... have attracted notoriety, and found themselves in a position to earn substantial sums of money by lending their recommendation or sponsorship to an almost infinite variety of commodities’.

(ii) Misrepresentation
Cases of appropriation of personality rights are usually concerned with misrepresentations plaintiff’s reputation, which leads to public confusion, therefore resulting in damage or a real threat to damage to the plaintiff. As evidenced in the Henderson case, the actions of the defendant amounted to a misrepresentation that the business of the plaintiff was affiliated with the business of the defendant. The idea of a business, as mentioned above, was interpreted in its broadest sense to include professions and callings.

(iii)

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