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Important of leadership at global business
Important of leadership at global business
Importance of organizational creativity
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The world of international business is always seeking new opportunities to satisfy customers with new products or new services. Success comes to leaders in the world of business by their creativity in more recent years. Creativity is thinking outside the box , it can be promoted by companies to achieve more advantage than other competitors. Creative thinking is always attracting customers and involving them with modernization and improvements. All of these elements are significant in delivering unique products , services or ideas. This essay will examine three different areas of business which are marketing, management and fashion and it will show how each area uses originality to gain successful outcome. It will also provide two real examples …show more content…
Creativity in fashion helps organisation to persuade people to love that idea or product. This paragraph examine two real world example namely Gucci and Chanel and they will show how fashion endoses originality to increase the grade of success in commences and organisations.In 2002,Frida Giannini’s who is the unique talent joined Gucci as handbag design director.she brought a powerful new perspective to Gucci’s accessories collection.Her creativity was using the Gucchi archives as a starting point and she transformed house classics into novel and hugely successful designs(Gucchi,2012).The second example is Chanel which is only brand or only person in the fashion industry that named in list of the 100 most influential people of the 20th century.Her creativity was that she brought a new vision of women’s fashion to the industry.She also reinvented her design in age of 71 which helped make her company a leader once again(metmuseum,2004). In the world of fashion,success can be brought to brands when originality and creativity is used by …show more content…
When marketing can be a successful that organisation use creativity to be winner in that competition which needs a knoledge to achieve it. The promotion of innovation in marketing such as GoPro and Nike company show that they increase their consumers which lead them to reach a more success. Achieving success is related to the high level of management which can be done by promoting ingenuity and to examples such as Toyota and Apple have shown Sakichi Toyoda and Steve jobs achieved high level of success by creating innovative ideas to manage their organisations. They also bielived that innovative idea can be more that one thinking and it can be done as agroup working.Originality in fashion plays a role as heart which means to gain a seccussful out in this era associations must use original idea which companies such as Gucci and Chanel have done it to bring the most successfully outcomes.It is clear that to ensure organisations in the world busuness need to promote innovation to reach successful outcomes in area of marketing,management and
The article focuses on Individualization and uniqueness and how it has begun to find its way into current advertisements. By allowing a woman to express her individuality it shows boldness, fearlessness, and confidence and that is refreshing in today’s world of fashion.
As a student of Creative Media Practice, I have come to appreciate the concept of practice as research, people set about research for a diversity of reasons, but the major goals for academics is to address a problem, find things out or establish new heights. According to Robin Nelson in his book, Practice as Research in the Arts: “The term ‘Arts Practice as Research’ would probably not have been coined had artists not gotten involved with modern higher education systems in respect to programmes of learning” (2013: 3). Creative writing has been a source of exploration for me but during this project, I struggled with what constituted as knowledge in creative writing research. Nelson also writes: “Artists engaging in inquiry
The Z3 case provides a stimulating overview of how creative ideas can influence a new product launch. It illustrates the role of cross-promotions and movie product placements within the marketing mix, as well as their role in developing a new brand and a brand’s ‘personality’. It also shows how communications strategy and tactics have evolved beyond traditional TV advertising.
The principles of marketing (The Times 100, n.d) are a range of processes concerned with finding out what consumers want, and providing it for them. This involves the ‘4ps’ of marketing; price, place, product and promotion. The product decision in any company involves dealing with goods that should be offered to a group of customers (Jobber & Ellis-Chadwick, 2012). Burberry maintains a product line with great width and scope in which their products fall into two main categories; fashion or continuity. Their fashion products are designed to be responsive to fashion trends and are introduced on a collection to collection basis (Burberry, n.d). Continuity products however have life cycles that are expected to last for a certain time period. Burberry also has 3 primary collections; womenswear, menswear and accessories, with the variety of products they can utilize their product mix greatly. Burberry also has...
“Elegance is not the prerogative of those who have just escaped from adolescence, but of those who have already taken possession of their future “(Elegance par. 1). Chanel was a woman who was always seen wearing her own unique fashion. She would never be seen wearing something society would see as something a normal woman would wear; this made her unforgettable (Charles-Roux 5-6). In the beginning, Chanel was only known for creating and designing hats, but she would soon be known for so much more (Charles-Roux 91). Because of Chanel’s new bold ideas, the women’s fashion industry has forever been changed (Charles-Roux 6).
The world famous designer and fashion icon Coco Chanel once said “Fashion is not something that exists in dresses only. Fashion is in the sky, in the street, fashion has to do with ideas, the way we live, and what is happening.” Fashion is something that has evolved multiple times and is also something that has stood the test of time since the very beginning. It’s something that effects society from things like people’s first impressions of what they assume about you to defining your social class from the wealthier to the not so wealthy. Fashion itself is a reflection of social, economic, political and cultural changes. It expresses modernity, symbolizing the spirit of the times. "Fashion is the most powerful art there is. Its movement, design,
On the occasion of the οpening of the Musée Yves Saint Laurent and the publicizing of the Yves Saint Laurent Haute Couture archive this October, it is only fair to dedicate this essay to one of the most controversial, most talented and innovative couturiers in the history of fashion, the man that as Pierre Bergé said: “[…]gave power to women.” (Another Magazine 2017) through his garments, through the identity of the style that he created; a style that is, still to this day, fresh, shocking, empowering and mesmerizing. Yves Henri Donat Mathieu-Saint-Laurent was born on the 1st of August in 1936, just a wear before legendary Elsa Schiaparelli show her groundbreaking ‘Autumn 1937’ Collection, in Oran, Algeria, to a prestigious and
...r became more creative person in the fashion shoot, after the designer. The overall photograph would sell your garment to the best ability that the photographer could achieve. It was not just about being a beautiful model in the photograph, there had to be other ways of making the photograph appealing than the simple lacklustre way of being beautiful. Although, every woman wants to be beautiful, the photographer wanted to challenge the appearance of beauty. And also challenge the way we looked at people that were not beautiful, but had a unique quality to them. The fashion photographer had a lot of power in Fashion; they could make a normal street person become the key icon for desire and envy. The photograph had the power to sell the clothes using anyone the photographer pleased, and the designer didn’t mind as long as their clothes were being recognized, and sold.
Being at the decisive starting point of the entire fashion chain, the fashion designer plays a vital role in their design creations, in deciding what is “in”, and as such what is the ideal in terms
My essay is going to be a discussion on whether fine art, fashion and designers are linked with each other. On starting my essay I looked up the definition of Fine art, the term is used to distinguish the variation of creative art forms, developed by humans. Some of the many concepts which fall under this category are painting, drawing, calligraphy, sculpture etc. I agree that fine art uses lots of visually appealing methods which seem graceful, like calligraphy the work produced is quite delicate and pretty. The area in fine art which I seek to specialise in is fashion it’s an expression in today’s society which defines the popular trends and style within clothes, foot wear and accessories. I feel that many designers of today create outfits, as a way of expressing their difficult to understand innovations. Artists and designers are arguably alike due to using similar creative techniques, and media to plan and craft their masterpiece. Art has always been a main influence in fashion, without fine art the majority of the vast selection of patterns and clothes wouldn’t have existed in the past or even the present day. Take Yves Saint Laurent’s Mondrian dress, created in 1965. Yves Saint Laurent was inspired by the 1920s abstract geometric pattern painting of Piet Mondrian work. Yves Saint Laurent realised during the 1960s that the simplicity and the flat planes, were ideal for the developing sack dress. Later on Yves Saint Laurent’s dress was replicated many times due to being so popular. As shown by Yves Saint Laurent, The patterns on dresses and other fabric weren’t an accident made by the designer who created them. But in fact inspirations from artists work. I believe that fashion is built upon art and culture of an entire era, si...
The ability of the management in positioning and establishing the product is a success in any company that operates for marketing and profit acquisition. Furthermore, the ability of the company and its management to complete and maintain a competitive edge among its competitor throughout the product differentiation is another basis to say that is successful. Also, innovation and the constant development on the product lines and the growing number of customers also define the corporate standing of a company. Effective branding strategy and strong brand name are an important part of the profitable business. But, all the strategies and all marketing theories can be worth nothing without the compliance of the desires of consumers.
People are buying the product which gives them prestige. Marketers have interest on consumer psychology and they are playing with every day by showing that their product will give prestige in the society. It’s true that the transparent societies now needs brands image. Marketers analyze the interest and needs of consumer than create the product according to the need of the society. Brand can attain the people attraction and the business can have the good reputation by giving satisfaction to consumer. If the brand gives satisfaction and function are according to the expectation of consumer than the brand gets good image on the mind of consumer. brand image is great weapon to use for the competitors it builds in years , at once the business gets brand image it has competitive edge from other brands in the market. When consumer rely on the brand the company can create the long term relation with the consumer, in other words (CRM) consumer relationship management. The brand image has effect on the choice of every individual there believe and attitude change their preferences. Brand image can be effected by price as price is an important part for consumer when they are making purchase decision if they find the value of brand is equal to the pricing they purchase that brand if not they refuse it. Similarly the image of brand can be effected by the attributes and features or
Creativity, it’s a broad topic of just new things and ideas among people. The definition of creativity is the use of the imagination or original ideas, especially in the production of an artistic work. PBS describes creativity as, “The new ideas and new connections between ideas, and ways to solve problems in any field or realm of our lives. The concept of creativity is often hard to grasp because creativity isn 't a tangible thing its just and idea. Also, because it’s hard to differ between a truly original idea and an idea that is just shaped from others. With all this being said, it can be hard to figure out where creativity comes from.
For an effective education creativity needs to be present within all aspects of a primary classroom. So what does it mean to be ‘creative’? According to Sir Ken Robinson “creativity is the process of having original ideas which have value”. Creativity can be demonstrated through the use of technology, problem solving experiments and allowing children the freedom to explore and express new ideas. It is very important to ensure a child can get the best creative education; this is because creativity will give the necessary skills needed for our future. Children must become creative problem solvers if they are in leadership positions as this will help them within society, even though all children may not be in a leadership position it is beneficial for them to have a creative mind-set. Because the world we live in is constantly developing new ideas, concepts and technology, creativity is definitely the most important quality a child can have. Sir Ken Robinson’s, (an international advisor on education) views on creativity in education will be discussed along with New Labour views which includes the National Advisory Committee on Creative and Cultural Education (NACCCE). The 1977 white paper, the open plan for schools, and the 2003 excellence and enjoyment strategy concepts will also be drawn on.
Since we are born we have imagination and as we grow up this imagination may increase or decrease. Creativity strongly relies in our imagination. Depending on different circumstances people learn to express their creativity openly while other people close themselves and believe they do not have creativity. Creativity is a natural talent that every single human has. Creativity can be used to solve a complex problem in a different manner or just to find innovative ways to have fun. Creativity is thinking out of the box. Even though creativity cannot be taught from scratch there should be a class that is specific for creativity.