Swot Analysis For Craft Breweries

EXHIBIT 1

EXTERNAL ANALYSIS

• Opportunity: The growing number of craft beer enthusiasts which will increase the demand of craft beers.

• Threats:

• The involvement of large beer enterprises in the existing industry which will intensify the competition within the industry.

• The intensive competition among craft breweries will put more risks on established companies and new entrants.

• The provincial law which restricted retail beers sales to the LCBO stores and Beer Stores will affect the distribution channels of companies in the industry.

There are existing opportunities in the craft beer industry. The competition, however, will be more intensified in the future and this will force companies to provide high-quality beers to attract customers.

EXHIBIT 2

• Customer Needs

• Sophisticated craft beers (Seasonal and specialty beers)

• Customer Groups:

• Demographic:

• Craft beer aficionados

• Part of general beer-drinking population

• Geographic:

• Customers in Eastern Canada.

• Basis for Competition:

• The variety of craft beers

• The high and consistent quality of craft beers

• Corporate Strategies:

• Vertical integration

• Placement in the Value System:

• Manufacturer,