Cousin Eddie's Case Study

Cousin Eddie’s staff,

Firstly, on behalf of your new CEO, Sidney Jones, and myself, we want to thank you for your commitment and dedication to Cousin Eddie’s throughout the years. As the company grows, it is important that our company values and culture move forward as well. As the Vice President of Internal Strategy, it is my role to inform you of any changes to the company in this regard. Over the next few weeks, we will be introducing new strategies to ensure all employees understand and practice our values and culture, and we apologize in advance for any complications that these will create for you.

After speaking with Sidney, we have decided to make some adjustments to the work schedule here at Cousin Eddie’s to begin to incorporate

our new vision and goals appropriately. These changes will include three weeks of morning meetings, followed by a week-long retreat. As these events will be mandatory for all, please adjust your schedules accordingly to allow for meetings at 7 am on Mondays, Wednesdays, and Fridays, beginning next week. Also, please also account for the retreat, which will occur after the third week of meetings.

At Cousin Eddie’s, we want all of our employees to be devoted to our vision and believe in what he or she is doing for the company. We feel strongly that these changes to our strategies will bring out the best in our employees. Specific agendas and meeting details will be sent to you at a later time, but for now, we sincerely hope that you, our valued employees, accept these changes and please do not hesitate to contact us with any further questions or concerns.

Best,

Laura Susnak
VP of Internal Strategy
Cousin Eddie’s