Cosmetics And Skin-Care Products Case Study

The era of globalization has significant impact on consumers’ lifestyle and living standards through the improvement of economy, technology, and social communication. Although the people are living in an advanced-technology environment, at the same time, the people are exposing to the polluted environment as well. Therefore, we consume or apply certain products to protect our skin which is the most vulnerable organ that will be exposed to the threat of pollution.

Generally, the main usage or benefits of skin-care products can physically rejuvenate the skin and psychologically revitalize the mental health of mankind whereby to boost-up their self-confidence. Past studies found that the cosmetics and skin-care products will significantly influence the consumers’ satisfaction whereby benefiting them on 2 aspects: emotion and utilitarian (Apaolaza-Ibanez, Hartmann, Diehl, & Terlutter, 2011).

Nowadays, people are spending relatively more on the skin-care products. According to Souiden and Diagne (2009), individual are getting more aware and concern on their appearance, as in the aspects of hygiene and beauty, due to the growth of consumers’ purchasing power. Based on the findings from Nielsen (2007) study, people are willing to spend money on building good looking appearance by consume

In details, people will not buy the product if they do not believe or trust the particular brand. Therefore, the credibility of brand is a serious issue to be concerned when people are making purchase decision. Besides, when people tend to buy any skin-care products, the first thing they do which is searching for relevant information before making any buying decision. In fact, the product information can be easily obtained because the information sources are available and accessible at any time. However, we are now receiving relatively too much information as compared to past