INTRODUCTION Pepping et al, (2013) define self-esteem as evaluation of an individual to his/her self-worth. Today makeup/cosmetics has been the source of women self-esteem as they believe that it enhances physical attractiveness (Cash et al, 1983).
BODY
I. The contribution of cosmetics to women
Women use a lot of means to improve their looks. Cosmetics has been a resource to enhance physical beauty of an individual. Graham et al, (1981) had an experiment on how cosmetics contributes women physical attractiveness. The results found that women who wore makeup are seen to be physically attractive thus, it contribute in increasing women self-esteem. As women perceived that using cosmetics help them to gain self-esteem or self-confidence. A. Physical
1. It enhances facial features
Cosmetics has a number of ways to improve one’s facial appearance. Foundation function to change color of the skin such that it helps homogenize skin texture by matching or blending it the skin with the desired color the individual wanted. It also reduce the appearance of oil and conceal some imperfections of the face like scars, dark spot, black heads, and blemishes promoting
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Jones et al, (2016) reported reasons to why women use variety of cosmetics. Women used cosmetics to cover anxiety from facial appearance, to conform social norms about the standards of beauty and to appear more pleasing to the people. It has been well documented on how physical attractiveness brought by applying cosmetics correlates on having a good personality. However, Jones et al (2016) show that there is a limit to how should women put their makeup. The lighter the makeup the attractive the person is while the greater she put into the less attractive she perceive. Since, women has a different perception about applying cosmetics they thought highly in the positive aspect that using makeup can increase or adds
Cover Girl cosmetics have been the top-seller since 1961 and are still going strong. It is hard, with all the advanced lines of make-up for one product to go as far as Cover girl has, so how does Cover Girl cosmetics do it? A lot of Cover Girl’s strong, on going successes are due to changing the look of the product, exceptional promotions which the public can’t look over, giving a cosmetic appeal to both older and younger aged women and most importantly by using near perfect women and teens to model their products. Although it’s wonderful that Cover Girl has been and still is so successful, it has put a dentation in today’s society in what women’s appearance should and shouldn’t be. Women and young adolescence are confused of what their appearance should be. Cover Girl has many famous models; one inparticular is the famous country singer Faith Hill. Faith is tall, skinny, and flawless. When women see models like her doing the advertising for Cover Girl, they automatically feel that they should look the same. Later in this paper I will go into semiotics which derives from the Greek word semeion meaning sign, it basically describes how people interpret different signs, such as models, and how these signs might effect one’s life and self-esteem. Proctor & Gamble are the owners and starters of Cover Girl cosmetics. To keep up the success of Cover Girl they must keep on top of the advertising game to stay above the competitors. To do this they do many promotions, some include using famous singers, changing displays, giving away samples and one of the most important advertisement of all is the models Cover Girls incorporates in their ads. Cover Girls did one promotion with Target stores to promote their product. They used the famous group 98 Degrees to make a sweepstakes called, “Fall in Love with 98 Degrees Sweepstakes.” The grand prizewinner of this sweepstakes is an appearance in the new 98 Degrees music video. This advertising doesn’t just take place in the Target stores; it also takes place in Teen magazine, stickers on the new 98 Degrees CDs, a national radio campaign, and the national Teen People magazine. Because it’s teens that mainly listen to the music that 98 Degrees produces, it’s the teens that this particular promotion is focused on. I s...
Quasi-experiments on the sociobiology of female facial beauty. Journal of Personality and Social Psychology, 50, 925-935.
Lipstick was one of the few cosmetics that avoided the “rationing” during the war and was considered a necessity to “maintain national morale”. This gave rise to the so called “lipstick theory” that when the sale of other products and services reduces during a recession the demand for beauty products increases. By the 1950’s over 90% of women used lipstick and rouge which reflected the expansion of the middle class. During 1960’s-70’s feminism took hold in the Western World and women began to go natural without makeup. The feminists believed that make-up made women sex objects rather than
In the 1920s, makeup played a vital role especially for women trying to recover from the fears and horrors of the war. After the recession, it lead to an increase of manufacturing new cosmetic products and brands such as Maybelline. As makeup made its debut to the world, stores were opening and slogans such as “try before you buy” just like Gordon Selfridge proclaimed women to get a sense of what products to use along with spreading the word to others if content with the amazing outcome. Face and complexion was considered by most as an important factor for representing beauty of an artificial face. Face powder was very essential because many women wanted to create a light, sandy
Youth, timeless beauty and the pursuit of perfection seem to be on the forefront of everyone’s agenda. From television portraying reality shows such as “Extreme Makeover” and fictional dramas such as “Nip and Tuck”, it is no wonder Americans are obsessed with finding the ultimate secret to looking flawless. The beauty industry is a 40 billion dollar enterprise,
Makeup has transformed the lives of so many individuals and continues to play an important role in the daily routines of many women (and those men who choose to wear makeup). [Pause] The main reason why makeup initially became integrated into the daily lives of many individuals was to help conceal facial features that people were insecure about. Now, as of 2018, makeup has helped many people in terms of their general self-confidence. The stereotype that makeup is used to impress others is as far off as one can get. No individual would put so much time [Pause], effort [Pause], and education [Pause] into a task that is only to impress others. It is nice to present our self-expression to others, but it all reflects how one feels. One can change
At present, cosmetics are always used in daily life. When we talk about cosmetics, most people will think of the things that only use for make-up such as lipstick, eye-shadow, mascara, blusher etc. But in fact cosmetics are not only mean to the things that only use for make-up but also shampoo, lotion or sunscreen. According to the US Food and Drug Administration (FDA) explains “Articles intended to be rubbed, poured, sprinkled, or sprayed on, introduced into, or otherwise applied to the human body… for cleansing, beautifying, promoting attractiveness, or altering the appearance.” (2014) The reason why people use makeups have different ways such as some people use for more confidence, some people use for protect the sunlight, and some people use for maintain their skin. However, there are a lot of people still worry about using the cosmetics since they believe that cosmetics are contained the dangerous chemicals that damage their body so they afraid of using them and try to avoid to use them. Although many people will be concerned that applying cosmetics may destroy their health, in fact, many experts have been confirmed that the use of cosmetic is not harmful to the human’s body. Moreover, cosmetics are also useful for users.
In addition to planting false hopes in the minds of easily persuaded young girls, this appalling view of “beauty” now booming in western cultures is shockingly leading to high rates of low self-esteem and eating disorders. In a National Report on the State of Self-Esteem issued by the Dove Self-Esteem Fund (June 2008), it was reported that a self-esteem crisis is prevalent in the Uni...
Image is everything in today’s society as women are increasingly putting more emphasis on their appearance. Women today are growing more conscious of how others perceive their outward appearance. Even in a relatively Oriental society like Singapore, it does not come as a surprise to see women going to Botox clinics during lunchtime hours to receive their dosage of Botox, a chemical used to paralyse certain muscles to prevent wrinkles. Furthermore, beauty advertisements nowadays feature women models that are barely out of their teens. Even with older models, they are usually models featuring in slimming centres or skin improvement advertisements.
What does it take to feel beautiful? Perhaps a little bit of time, make-up, and a breathtaking dress; or at least that's what we have been programmed to believe. Without a doubt, all of the magazines, advertisements, and make-up beauty tips have influenced women’s beliefs about what it means to be beautiful. An artificial image of beauty has been imposed on each and every woman in our culture.
Today, the idea of beauty has been turned into unattainable forms by media, trends, and marketing. To reach the social’s standard of beauty, many people have gone anorexic, bulimic, or have been addicted to plastic surgery. Many people are wasting money on beauty products to make themselves prettier, but they forget that their inner beauty is more important. Inner beauty is an essential key to the overall appearance of someone. Beauty is truly in the eye of the beholder and is the combination of inner and outer attractiveness of one
Every woman has a right to look beautiful and confident about her looks. While natural beauty is an important factor, makeup products can cater the rest of the worries. Beauty and cosmetics brands launch products by keeping in mind the requirements and needs of woman of today. In the horde of multiple makeup brands in the market, it is sometimes hard to choose the right product of the right brand. If you
To be more specific, nowadays people have the fairness obsession. This is because we are taught by the culture around us that fairness is beauty. This leaves a great impact on people psychology where they are willing to do anything or to go to any extreme to get fair. If not doing so, they tend to be stressed which eventually lead to depression, sadness and insecurity feeling. Apart from that, when the beauty products became a daily necessity, the person tends to feel awkward without applying them and this will decrease the self-confidences. Furthermore, the beauty products are costly, where people tend to overspend for it without thinking other expenditure. It is estimated that in her life, a female spends as high as $15,000 on makeup. So, the beauty products usages are totally related or dependent to an individual’s psychology and have significant
Make up has been around for about 12 thousand years. Woman use makeup to make them look more beautiful, woman now and back that weren’t happy with their natural beauty so they chose to event or come up with something that would make them beautiful. Woman got the idea that they would use some things form nature that they found and smashed it or do something to but on their face. At first it was a poisons thing to use but now a days makeup have reached a point that it’s not dangers to put on now. In this paper making to talk about the different make up their development of each. Some of the makeup history that I’m going to talk about are lipstick, mascara, eye liner, Eye shadow, body painting and a little about nail polish. I’m also going to talk about who wear makeup. I am going to explain why they wear makeup and what it meant to wear makeup.
The concept of “beauty” is something that everyone feels, thinks, or wants, in order to fit society’s standards. In today’s society, we are often faced with the unrealistic ideals of what beauty is. Due to society’s constant portraying of unrealistic beauty ideals, this reinforces a negative influence upon women’s idea of beauty, resulting in a negative impact in their confidence, and self-esteem, which leads to others, specifically women to be manipulated by society’s corrupted outlook of what beauty is. To add onto this issue, we are constantly surrounded by sources of this negative influence in our everyday lives, including magazines, television, advertisements, and so on. However, women specifically, are more prone to be victims of this negative effect, thus will have more pressure upon themselves to match society’s idea of “beauty,” which includes unrealistic and sometimes unattainable beauty standards. Women especially, can sometimes be so deeply manipulated by society’s unrealistic ideals of what is beautiful, such that it’s possible that they don’t even realize it Furthermore, in order to do so, women often will receive negative impacts rather than positive impacts, such as in their confidence and self-esteem. The negative effects of society’s beauty ideals also lead women to have an overall corrupted idea of what is “beautiful.” Society creates unrealistic ideals of beauty towards women through the media by creating an unrealistic image of what women should look like to be considered beautiful. Men negatively affect women’s idea of beauty by using the unrealistic beauty standards exposed by society which further pressures women to try to fit society’s idea of what is beautiful. Beauty pageants negatively affect women’s ov...