Cosmetic Surgery Essay

3256 Words7 Pages

“Individuals are encouraged, even expected to make ‘lifestyle’ choices to maximize their life chance and simultaneously held responsible for managing and minimizing the risk associated with these decisions” (Leve, 2012:124). Media discourse is part of everyone’s day to day life, ideals of bodies are shown in all these media communication’s in order to appeal to the consumer. This could be considered to have made society become obsessed by looks, meaning that individuals feel the pressures to keep up with how people are represented in the media, for example recognized celebrities in magazines. According to The British Association of Aesthetic Plastic Surgery, or BAAPS, there was a 16.5 percent increase of procedures in 2012. These statistics show that cosmetic surgery is becoming normalized, “This is how we live now. Anything that makes us feel better about our appearance, whether it involves needles, knives or acid, is acceptable’ (Wiseman, 2012) Both men and women feel the need to look ‘ideal’ in today’s society, however these pressures fall more on women than men, although a lot of men do feel the need to under go procedures as well, “ A quarter for the Harley Medical Groups liposuction customers are now male.” (Nicolas, 2007) However according to BAAPS , 90,5% of women have cosmetic surgery where as only 4,757 of men have a cosmetic procedure (BAAPS). “Men began to dress soberly, paying little attention to their physical appearance, while women were increasingly concerned with altering and beautifying their bodies” (Davies, 1995) This means that the female body is the centre of attention in today’s society highlighting how women are expected to look ‘flawless’, at all times due to cultural expectations as well as emphasizing ... ... middle of paper ... ...getting cosmetic surgery will eventually become abnormal. Meaning ‘true’ beauty isn’t what the media is representing and the norm will become to have ‘false beauty’. Communicating this form of science and technology in this way results in giving individuals a negative message about body image as well as leaving out certain scientific data or risk behind it, meaning people cant make informed choices. It also pressures women to constantly try and strive towards this ‘beauty myth’ the media have constructed and make men’s expectations of women’s beauty unattainable, however this is how the media has represented women as for years, Bodyshockers and 10 Years Younger, are just two examples of this. To this extent cosmetic surgery could be considered to be an obligation rather than a choice due to how the media has represented this now normalized technology of science.

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