Consumerism And Masculinity In Chuck Palahniuk's Fight Club

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The themes of consumerism and masculinity are constantly found throughout the novel 'Fight Club' (1996) by Chuck Palahniuk. Masculinity has come to mean guts and vigour, and a fervour for controlling your destiny. However, children are being taught in schools to be niches rather than to make a mark on the world. Palahniuk claims "They're taught to accept the world the way it is. I felt that all of my schooling was to get me a good corporate job so I could be a good corporate citizen, pay my taxes, live politely and then die." (Hill, 2004). Palahniuk sees the protagonists of Fight Club are in revolt against the destinies that society allocates to them. Consumerism The theme of consumerism is seen in the novel as a negative. "You buy furniture.

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