Confession Of Wieden + Kennedy's Campaign

300 Words1 Page

Confession. I’m guilty of swiping left on Tinder when guys have lame pictures of themselves. As an outgoing person who loves to travel, I like matching with individuals who share such interest. For this reason my favorite campaign is Wieden + Kennedy’s (with illustration help from Colossal Media) recent work for Delta Airline’s collaboration with Tinder. According to the research Wieden + Kennedy conducted 62% of men and 74% of women agree that a profile that shows that they share your interest in travel is more likely to get swiped right. The campaign aimed to draw NYC singles together by making them appear as attractive jet setters on their Tinder profiles. Without leaving New York City, the campaign allowed individuals to visit Honolulu,

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