Competitor VRIO Analyses
PARISIAN
Product: Parisian Love Crossbody bag
Valuable Rare
Yes No
Result: Competitive Parity
Parisian’s love crossbody bag is valuable because it one of the products that contribute to the sales of Parisian. It is currently out of stock which indicates that all inventories of that particular product has been sold.
Price: Php 399.75
Valuable Rare
Yes No
Result: Competitive Parity
Parisian is a very well known brand because of the cheap price they are offering their products. They provide good quality products to the consumers and the price that they set their products are in a way that is within the reach of their market. The price of this product is valuable because it makes them more effective in selling and they
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It is valuable because it helps trigger customer to purchase your product and it increases revenue. It is not rare because other businesses also do promos and sales in order to attract more customers.
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17 Zalora
18 Buy A bag
KIMBEL
Product: Leather Tote Bag
Valuable Rare
Yes No
Result: Competitive Parity
Kimbel tote bags are valuable because they offer it in various designed and colors that could compliment every outfit. Their bags are not rare since their competitors also offer leather tote bags.
Price: Php 750
Valuable Rare
Yes No
Result: Competitive Parity
Their price is valuable because they focus on their target markets which are the young adults and offer it in an affordable price. Their priced are worth the design and texture of the bags. The price is not rare because their competitors can also set the same price.
Place: SM Department Stores
Valuable Rare
Yes No
Result: Competitive Parity
Their place is valuable because SM is a known shopping mall in the Philippines and most young adult would want to buy their bags in a mall that are near their areas. However the place is not rare since there competitors can also sell their bags in SM department
In this section, the readers are introduced to the idea that rich American tourists influences Parisian shop owners and city officials to Americanize to attract customers. Consequently, creating a hub for Americans that influences Parisian and can be influenced by Parisians. She focuses on how this hub changed views on both sides. Americans seeing it as an exclusive club, Parisians understanding it as a betrayal of the ‘true’ Paris. Tensions from the preferential treatment of Americans become the basis for many of Blowers subsequent chapters.
This allows them to purchase high volume for a lower cost. Bringing over 20,000 products into one convenient location and with over 450 brands they provide a large selection.
Promotion is advertising to potential customers in and effort to create an awareness of your business. It is reasonable to believe that without the ability to advertise a company would have a difficult time generating new customers.
People require brands to experience the feeling of being special. People spend their money to have something from famous brands, like a bag from Coach or Louis Vuitton which they think they need, yet all that is just
...st people would buy Nike products during sales when the products are sold at a cheaper price or during sports related events, such as the FIFA World Cup every four years, when there is a “sports fever”. They look for performance and design in the products and also whether or not it is “value for money”. Nike also tries to attract people of different user status to buy their products. Nike attracts ex-users to use their products again by showing that they provide superior customer value when compared to other competitors, potential users and first-time users are attracted by the benefits that the product can offer them. Nike retain their hard core loyals by offering premium quality products with unique designs to allow consumers to stand-out, soft core loyals are captured by providing products at cheaper price as compared to similar products offered by competitors.
It’s the most iconic perfume that changed the world of fragrance. Chanel wanted to create a scent that was modern, classy and represented women. “Perfumer Ernest Beaux produced a portfolio of samples for Mademoiselle to try- and she chose the fifth proposal” (“Chanel”, n.d). It was composed of eight different ingredients making her perfume more complex than any in the market. She was the first designer to put her name on a fragrance and replaced the typical perfume packaging for a more sleek, simple look. This was an extraordinary scent and it is still around
Price: They have pricing strategy for different group of consumer. The price of their shoes varies depending on the type of the shoes, the feature of the shoes, and even design and edition matter. The shoes can be price at a standard price where most customers can afford. Yet some special feature shoes are specially design and created for premium customer who can afford to pay a higher price. For this reason they can capture different group and level of customer.
The unique heritage and Burberry’s Britishness are the significant resources that contribute to its success and premium price. Strong brand image as part of intangible assets contributes approximately 25% value to the organization in average (Keen 2003). To avoid discount or oversupply, Burberry needs to continue maintaining its long-term brand image (Berends 2004). Also, Burberry has a variety of product lines and attributes to high worth that makes it more competitive
As railroads and steamships made European travel easier, it was increasingly common for wealthy women to travel to Paris to shop for clothing and accessories. French fitters and dressmakers were commonly thought to be the best in Europe, and real Parisian garments were considered better than local imitations.
Thanks to the influence of the ancient Egyptian introduction to makeup art in burial rituals, makeup has made its way all around the world and established its position as a very successful industry. Among several cosmetic and toiletry brands, Lancôme Paris, is one of the most popular today. Examined by one of France’s most prevalent thinkers, Roland Barthes, Paris is seen as the world center of sophistication, elegance and high society. An expert on the nature of society, Barthes, is also famous for his theory of the cultural myth that subconsciously produces meaning in the most basic parts of our lives. Combining Barthes definition’, its lustful visual and charming slogan, a vintage cosmetic advertisement for Crushed Rose lipstick allures its consumers by producing myths regarding instant beauty and perfection with the purchase and application.
Louis Vuitton’s Tribute Patchwork Bag known as LV’s is most expensive handbag and has a higher retail price. This hideous bag, made in 2007 from fifteen other bags exhumed from LV’s fashion graveyard the spring or summer and the cruise lines to be exact actually sold out quickly. One can hope that supply; limited to only the twenty-four numbered bags had more to do with the high demand.
Sales promotion is usually a short-term sales incentive that works effectively, but is subject to price sensitivity. They usually offer free delivery and transportation of products if they are ordered in a certain amount.
In addition, effective advertising can keep a consumer’s mind fresh about the image of a brand, which develops the trace of the memory where consumers have to choose between two or more products. Moreover, it may change the product quality, create new, well-designed and elegant product and change consumers view towards the product. Lastly, by effective advertising program, company may save money and time as salesperson does not need to inform people about the product features as it has already advertised.... ... middle of paper ... ...
The primary role of advertising is to inform potential customers of the products and services in the market and convince them to make a purchase. Through advertisements customers are informed of new products, their role, their benefit and the prices at which they are being made available to the customer. It is a technique used to influence people's minds and encourage more sales.