Competitive Analysis Of Starbucks

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Starbucks has a wide variety of products that they offer to their consumers. They not only offer coffee and baked goods but they also offer teas and various storage containers. Cost of good sold as illustrated above show a 1.1 percent increase from 2014 to 2015. The increase comes from strong sale numbers and company sales measures that get each supply chain motivate to push more product. Getting the team moral up ensures that all employees will want to get involved in the overall goal that the company is trying to reach. It is important that they do have these high numbers each progressing year so that they can stay on top of their market and be a strong competitor. Starbucks is always bringing something new to that table which is how the …show more content…

Some people cannot get their day stated without a cup in the morning. This makes a lot of competition for Starbucks in their specific market. What separates Starbucks from the rest is their innovativeness and customer experience. When Howard Schultz rejoined Starbucks in 1982 a couple years later he went to Italy to get some inspiration for the coffeehouse concept and wanted the Starbucks atmosphere to mirror that. People not only come to Starbucks to start their day but they go to have some peace and quiet, do homework, have a meeting or just to meet people a socialize. Starbucks’s the total package and that’s what separates them from other in their same market. All of the barriers that coffee shops have set Starbucks has broken down and make their own market for others to follow and try to keep up …show more content…

The firm’s sales keep rising making the demand and price rise as well. I would recommend Starbucks to try and push more sales for they’re packaged coffee beans. This is the only market place that other coffee supplies are inching ahead in. If they end up in more homes it will make more productivity for that area of the firm and make them soar above all the rest in the coffee industry. This is the only section of the fiscal years end that is constant or dropping but not rising which is what they should strive

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