Comparing Men And Women In Advertisements

Do you realize that whenever we look around we are seeing all sorts of media and advertisement around us? Most of the time we are not aware of this. It is almost instinctual to look at the advertisement and not acknowledge what they are trying to sell. However, if you do take the time to really acknowledge the different ads, you realize that there are tons of meanings behind them.
Each advertisement has their own message. However, a majority of the ads are telling us how men and women need to act or look. We tend to not notice as much, because it has become a norm to accept the fact that we can always improve our image and self. In the documentary “Killing Us Softly IV,” the women narrating the video states that women and young girls measure

themselves against the ideal image of what we should be. Who are they to tell us what the ideal image is? They shouldn’t be the ones defining what’s ideal that should be for each person to decide. Seeing that you are not like those models in the ads affects how we see ourselves in a negative light.
There are different messages for the ads, but it is safe to assume that a large portion of them
In my own life I experience a lot of these hursh realities of what young women need to be. I especially feel that now having moved to an area where people look at you a certain way if you don’t look a certain way that society wants you to. I don’t think that people mean to act that way towards other people who wanted to dress and act a different way. People behave that way because society has put it into our minds that if they are different that it’s not okay. I don’t think that our generation is going to be able to help generate a new healthier norms for how men and women are portrayed in the media. Trying to change how society views men and women in different media outlets isn’t going to do much. If we really wanted to do something about it then we as a community need to have movements that change how we view men and women's appearances. I know there are already some movements out there with different companies to change the stereotype of women’s body type, but there needs to be more.